We’ve taken part in another new program offered by the team over at BrightTalk. They are putting on their own Conversational Marketing Summit and giving you access to all of the great presentations put on by industry leaders in conversational marketing, social media marketing and marketing 2.0.
View the channel here

At the end of each year, every publisher puts out their own “year-in-review” report. This time, I’m reading AdAge’s Search Marketing Fact Pack 2008. It’s full of data from sources like Compete, ComScore, Emarketer, Forrester Research, HitWise, Nielsen Online and SEMPO. It states the obvious that Paid Search budgets are still increasing in the current [...]

When you combine a room of Media Communications Professionals and the guys from Digital Operative; you better be ready with your pencils, notebooks, iPhones and Flip cameras. I had the honor of speaking with a fellow colleague, Brent Altomare. Brent is the founder of Groovy Like A Movie, a multimedia production company located in San [...]

I was just reading a post over at Logic+Emotion about Word of Mouth lists. Dave Armano talks about what “word of mouth” means and who’s on his list like Mini Cooper, Google, Youtube and others. It reminded me of something Adam was talking to me about it in relation to Happy Stores. Telling me his [...]

Over the past week we met with some really great entrepreneurs putting together some new businesses and web applications. Getting their business off the ground requires reaching a point of critical mass, marketing for both b2c and b2b. Here is the challenge, the chicken or the egg:

B2B drives revenue, but to get businesses to buy [...]

Well it’s a late Friday night and I slipped into the proverbial zone of sharing. As some people might know, I’m one of ten founding Goorus for the online marketing community, Gooruze.com. It’s co-founded by Clay Cook, Chairman & Co Founder Gooruze, Rachel Cook, Advisor, Co Founder Gooruze and Jackie Shervington, CEO, Co Founder Gooruze. [...]

Just got done reading this post from David Armano (twitter.com/armano) over at AdvertisingAge and he outlines how big companies can rethink their processes they use to architect their large overly-complicated marketing campaigns. Kind of a nice follow-up form my post below. There’s also a great image as David creates some of the best, simplistic data [...]

So I just got done filling out my speaker application for the “Social Media” category for Online Marketing Summit, San Diego 2009. They present you with a dropdown to choose a topic that you would want to speak about. I saw three or four that I’d be interested in, especially the “Integrated Marketing” one. I [...]