I was just reading a post over at Logic+Emotion about Word of Mouth lists. Dave Armano talks about what “word of mouth” means and who’s on his list like Mini Cooper, Google, Youtube and others. It reminded me of something Adam was talking to me about it in relation to Happy Stores. Telling me his wife Erin loves going to Whole Foods. Here is his original post.
I started thinking who was on my list and the power “word of mouth” marketing has through me being spread across the internet and connected to so many. Was I simply a distribution point for brands over the years? Am I just the middle of the typical customer relationship cycle? Do I have control over my own ability to cause change in people’s decision making when choosing Brand A over Brand B?
What do you think?
November 12th, 2008 - 8:43 am
[...] Here is the original post: Word of Mouth & Happy Stores [...]
December 16th, 2008 - 4:57 am
I think that you, me, and anyone else probably have more power over other peoples buying decisions than they think. I was reserving a Uhaul truck today and on Google there were 2 reviews that said, “stay away” & “do not use them” and it was enough to deter me. If those suggestions worked to alter my buying decision, then even someone I know via Twitter alone will have a lot of swaying power over my spending.
So, with that said, anyone who is thinking about buying a computer should get a Mac, I spend 35 mins today at the Genius bar and am thoroughly happy with my decision 6 monts ago to “spend the extra money” and go with a Mac over a PC.