What’s the difference between a traditional marketing plan and a marketing plan that integrates social media? It means more exposure, but more importantly it means better exposure if used correctly. Most of us know how powerful a marketing campaign can be by integrating social media into it. A lot of content is out there on [...]

As reported in a recent article in the Wall Street Journal, “Publicis Groupe SA (PUB.FR) Sunday said it will acquire Microsoft Corp.’s (MSFT) digital advertising agency Razorfish for $530 million.” Publicis reported that as this acquisition is completed, approximately a quarter of their annual revenues will come from digital communications.
Some interesting points about this deal:

Microsoft [...]

I went out to dinner the other night with some friends and the subject of social media came up, more specifically Twitter.  One person made a comment that he was skeptical of this new tool and that it seemed like it was just a bunch of noise - a way for others to promote and [...]