Comments on: Dunkin Donuts Customer Experience Gets DOodled http://www.digitaloperative.com/blog/2009/dunkin-donuts-customer-experience-gets-doodled/ Digital Marketing Blog featuring digital trends in the areas of customer experience, mobile, marketing, design and customer service. Fri, 30 Dec 2011 19:47:32 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: BJ http://www.digitaloperative.com/blog/2009/dunkin-donuts-customer-experience-gets-doodled/#comment-796 BJ Mon, 30 Mar 2009 07:22:06 +0000 http://www.digitaloperative.com/blog/?p=159#comment-796 Hey Clay, I hadn't seen the interview. But now that I have ... David should come to San Diego, bring some free Dunkin Donuts coffee and exchange some ideas with us ;) It sounded like the program was a success. I hadn't heard about it and I consider us loyal Dunkin Donuts customers here at DO. Their approach was fairly solid and a good use of Facebook. I would challenge Dunkin Donuts and David to have a true customer feedback tool in place full-time to keep the conversation ongoing. So that would negate the need to "RE-setup" brand new campaigns every single time that wanted to discuss something. Now that we've got the conversation going here ... DD are you listening? Hey Clay,

I hadn’t seen the interview. But now that I have … David should come to San Diego, bring some free Dunkin Donuts coffee and exchange some ideas with us ;)

It sounded like the program was a success. I hadn’t heard about it and I consider us loyal Dunkin Donuts customers here at DO. Their approach was fairly solid and a good use of Facebook. I would challenge Dunkin Donuts and David to have a true customer feedback tool in place full-time to keep the conversation ongoing. So that would negate the need to “RE-setup” brand new campaigns every single time that wanted to discuss something. Now that we’ve got the conversation going here … DD are you listening?

]]> By: Clay http://www.digitaloperative.com/blog/2009/dunkin-donuts-customer-experience-gets-doodled/#comment-547 Clay Sun, 01 Mar 2009 15:11:01 +0000 http://www.digitaloperative.com/blog/?p=159#comment-547 Hey BJ, I see you found & mention DD's Facebook fan page. Did you see this interview with David E. Tryder, Manager Interactive & Relationship Marketing Dunkin’ Donuts? Any advice for him? http://www.emarketer.com/Article.aspx?id=1006931 Hey BJ,

I see you found & mention DD’s Facebook fan page. Did you see this interview with David E. Tryder,
Manager Interactive & Relationship Marketing
Dunkin’ Donuts?

Any advice for him?

http://www.emarketer.com/Article.aspx?id=1006931

]]> By: Melodie http://www.digitaloperative.com/blog/2009/dunkin-donuts-customer-experience-gets-doodled/#comment-260 Melodie Thu, 05 Feb 2009 00:02:57 +0000 http://www.digitaloperative.com/blog/?p=159#comment-260 Great ideas for Dunkin that other companies can use too. Did Dunkin Donuts respond to this? I think it's essential for companies to sync up better with all of their marketing and social networks to ensure consistency and also reinforce their brand across multiple channels. The more times I see something the more likely I am to remember it, ie: I follow DD on Twitter where they posted a special but didn't pay much attention, then I log on to facebook and see an update with the same special. The reinforcement the 2nd time is what prompts me to check out the special. People are busy we need constant reminders everywhere! -Melodie @MyMelodie on Twitter Great ideas for Dunkin that other companies can use too. Did Dunkin Donuts respond to this? I think it’s essential for companies to sync up better with all of their marketing and social networks to ensure consistency and also reinforce their brand across multiple channels. The more times I see something the more likely I am to remember it, ie: I follow DD on Twitter where they posted a special but didn’t pay much attention, then I log on to facebook and see an update with the same special. The reinforcement the 2nd time is what prompts me to check out the special. People are busy we need constant reminders everywhere!

-Melodie
@MyMelodie on Twitter

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