When crafting a Social Media Strategy, we often think about the people and who were are trying to engage and activate. So you look at demographics, what tools, apps and websites they are using; you begin to build out these utopian profiles for the people you feel your message will resonate with.
So how is this going to change moving forward?
Let’s take a look at the some of the recent news in the area of “location-based services“:
- Twitter turns geo-location on – read more
- Facebook enabling its 400M users to share their location – read more
- Google dilutes its efforts between Buzz and Lattitude – read more
- Foursquare is testing its new business analytics dashboard – read more
- Gowalla inks deal with Travel Channel – read more
- SXSW becomes global battle dome for location-based Davids competing against the Goliaths – read more
- Loopt in chats with Facebook and repositioning around check-in specials for consumers – read more
- Plancast seals its future with funding – read more
So what does all this news mean?
Well you better be aware of what is out there because the social media strategy you spend 4-6 weeks crafting better include location-based marketing tactics, metrics and the ability to scale as these services continue to offer the end consumer more game-like features to keep them engaged and business owners a suite of tools to connect in real-time conversations both unobtrusively and geographically.
It’s not just Who Am I. It’s becoming Where Am I.
March 10th, 2010 - 1:43 pm
I think it depends on whether you (or your clients) have a product which is location specific or not. So much of the web means that time and place is no longer relevant and so a tiny boutique can suddenly have a global reach. It’s great if you wish to corner a niche, not so great if you run a hairdresser’s where your entire business relies on people being able to make it to your bricks and mortar base. I can remember years ago hearing an idiot from a FTSE 100 company telling an owner of a hairdresser’s that she should be getting into eCommerce as this is what the web was pushing her towards. I fleeced him for from the audience for giving bad advice and was able to help her understand how technology and her business could work together at that time. Since then I have focused very much on developing digital marketing strategy for a number of different types of companies. The main thing I say is that one size fits all is never a good approach.
As with all things web, if your marketplace is local or geographic then this is absolutely news you should be taking into consideration. If it isn’t then there are probably other things you should be worrying about. Most people will be somewhere in the middle so its all good to know.
March 15th, 2010 - 6:07 pm
# Liz Schofding Your comment is awaiting moderation.
March 15th, 2010 – 4:31 am
This post highlights a very interesting point for digital marketing professionals. With the additional capabilities integrated into social media sites, comes the additional parts in a marketing plan. At the rate social media platforms are adding to their offerings (location-based services to name only one example), marketing strategies are going to become increasingly complex.
March 28th, 2010 - 11:09 pm
You know Aaron, your comment was fruitful, but your link building tactic didn’t go unnoticed