Comments on: Social Media to become more about Where I Am then Who I Am http://www.digitaloperative.com/blog/2010/social-media-to-become-more-about-where-i-am-then-who-i-am/ Digital Marketing Blog featuring digital trends in the areas of customer experience, mobile, marketing, design and customer service. Fri, 30 Dec 2011 19:47:32 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: BJ http://www.digitaloperative.com/blog/2010/social-media-to-become-more-about-where-i-am-then-who-i-am/#comment-5513 BJ Sun, 28 Mar 2010 23:09:31 +0000 http://www.digitaloperative.com/blog/?p=409#comment-5513 You know Aaron, your comment was fruitful, but your link building tactic didn't go unnoticed ;) You know Aaron, your comment was fruitful, but your link building tactic didn’t go unnoticed ;)

]]> By: Liz Schofding http://www.digitaloperative.com/blog/2010/social-media-to-become-more-about-where-i-am-then-who-i-am/#comment-5333 Liz Schofding Mon, 15 Mar 2010 18:07:03 +0000 http://www.digitaloperative.com/blog/?p=409#comment-5333 # Liz Schofding Your comment is awaiting moderation. March 15th, 2010 - 4:31 am This post highlights a very interesting point for digital marketing professionals. With the additional capabilities integrated into social media sites, comes the additional parts in a marketing plan. At the rate social media platforms are adding to their offerings (location-based services to name only one example), marketing strategies are going to become increasingly complex. # Liz Schofding Your comment is awaiting moderation.
March 15th, 2010 – 4:31 am

This post highlights a very interesting point for digital marketing professionals. With the additional capabilities integrated into social media sites, comes the additional parts in a marketing plan. At the rate social media platforms are adding to their offerings (location-based services to name only one example), marketing strategies are going to become increasingly complex.

]]> By: Aaron Savage http://www.digitaloperative.com/blog/2010/social-media-to-become-more-about-where-i-am-then-who-i-am/#comment-5258 Aaron Savage Wed, 10 Mar 2010 13:43:39 +0000 http://www.digitaloperative.com/blog/?p=409#comment-5258 I think it depends on whether you (or your clients) have a product which is location specific or not. So much of the web means that time and place is no longer relevant and so a tiny boutique can suddenly have a global reach. It’s great if you wish to corner a niche, not so great if you run a hairdresser’s where your entire business relies on people being able to make it to your bricks and mortar base. I can remember years ago hearing an idiot from a FTSE 100 company telling an owner of a hairdresser’s that she should be getting into eCommerce as this is what the web was pushing her towards. I fleeced him for from the audience for giving bad advice and was able to help her understand how technology and her business could work together at that time. Since then I have focused very much on developing <a href="http://www.interactive-mix.com/imix.html" rel="nofollow">digital marketing strategy</a> for a number of different types of companies. The main thing I say is that one size fits all is never a good approach. As with all things web, if your marketplace is local or geographic then this is absolutely news you should be taking into consideration. If it isn't then there are probably other things you should be worrying about. Most people will be somewhere in the middle so its all good to know. I think it depends on whether you (or your clients) have a product which is location specific or not. So much of the web means that time and place is no longer relevant and so a tiny boutique can suddenly have a global reach. It’s great if you wish to corner a niche, not so great if you run a hairdresser’s where your entire business relies on people being able to make it to your bricks and mortar base. I can remember years ago hearing an idiot from a FTSE 100 company telling an owner of a hairdresser’s that she should be getting into eCommerce as this is what the web was pushing her towards. I fleeced him for from the audience for giving bad advice and was able to help her understand how technology and her business could work together at that time. Since then I have focused very much on developing digital marketing strategy for a number of different types of companies. The main thing I say is that one size fits all is never a good approach.

As with all things web, if your marketplace is local or geographic then this is absolutely news you should be taking into consideration. If it isn’t then there are probably other things you should be worrying about. Most people will be somewhere in the middle so its all good to know.

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