Learn How to Blog

By January 31, 2013 blogging 2 Comments

I am not a great teacher like Muzzy (No, those kids aren’t French), but in the past couple of months I have learned enough about blogging to teach some lessons. I received this new found knowledge because we set goals here at Digital Operative, and mine was to post one blog a week. My hope was to rekindle my love of writing and pick up enough skills to be the writer that I knew I could be. There have been some major challenges, and some pleasant surprises in the experience.  However, I think most of what I learned can be distilled into one sentence: just do it. When I spent too much time thinking about what the topic would be, who would not like my topics and which jokes were and were not funny; I freaked myself out and didn’t publish it.  In the world of content marketing -  not publishing is the complete wrong thing to do. When I started writing and getting into the groove of blogging it got easier with every post. In addition to the main lesson I learned (just do it), here are three more lessons that I am happy to share about how to blog like a pro.

1. Make the Blog Relatable

In my blog post, “Your SEO Plan is Kim Kardashian (Low Quality and all Over the Place) I began experimenting with mixing digital marketing tips with popular culture. This was a far step from earlier posts where I was basically just giving a how-to’s that were boring and no one cared about.  Choosing a relatable topic gives non-technical people insight into the technical world and makes dry topics more palatable.

2. Never Be Boring

To become a better blog writer, I performed research and read many (MANY) different blogs. Some writers were interesting, informative, and opinionated like a good Adam Corrolla podcast. While others lacked any passion at all for the topic. What I did notice is that good or bad, if the author took a view and wrote with passion I would finish the article. Passion creates interest and it shows in the way the blog reads.

3. Have a Great Team

There is no way I could do this without the help of my team.  Sometimes it felt like I was writing in a vacuum, so having a team helped to check myself. I have a great editor who tells me when I make no sense, when no one will get my references (I stand by MC Skat Kat!), and when my spelling is atrocious.  Additionally, I have fantastic support from upper management, who do not restrict me on topics I choose to write about while pursuing this interest.

Overall, if you want to learn more about blogging – just do it! Some posts will be great and some won’t, but with each post you will know more about what it takes to makes a good blog post … and knowing is half the battle.

Adam Lundquist graduated from Blog University.

Connect with Adam on Google+.

2 Comments

  • imnews.biz/ says:

    There are two digital marketing strategies: the what they call push and pull, which refers to the consumer, who activesly seeks for the content and the marketer, who sends message without the consent of the recipient.

  • test says:

    I am curious to find out what blog system you happen to be using? I’m experiencing some small security problems with my latest blog and I’d like to find something more safe. Do you have any solutions?

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