October 6, 2014
By Alyssa,
Every year, Digital Operative selects a nonprofit organization to support in its endeavors. This year we are excited to be working with the Outdoor Foundation, a nonprofit that is a driving force in the promotion of outdoor recreation in America.
The Outdoor Foundation prides itself on offering research, grants, and resources to promote the multiple facets of the outdoor recreation movement. Outdoor Nation is their signature program that is targeted at young adults and youth to get outside and be active. The movement includes camps, grants, and summits across the United States.
In August, the Outdoor Foundation hosted their second annual Outsiders Ball, which aims to bring together companies from all outdoor sectors to connect current and future generations, raise money and continue growing the movement of millennials getting their peers outdoors and active.
We worked with the Outdoor Foundation to create Get You(th) Outdoors, a social campaign that asks individuals to share their outdoor stories in hopes to inspire youth to get outdoors. Technology and online media are some of the biggest platforms to reach people in wide numbers; we trust that this contest will have a great impact and inspire many kids.
“Many people look at technology as a hinderance to outdoor participation,” said Digital Operative CEO BJ Cook. “We look at it as a catalyst for connecting more people outside.”
Weekly winners receive prizes from leading outdoor companies, and three grand prize winners will receive grants to donate to nonprofits of their choosing.
The Outdoor Foundation also launched a second campaign, Outdoor Nation Campus Challenge where ten colleges and universities will compete to see who can get the greatest number of youth outdoors and active! The school winner will receive the title “National Champion” and the individual winner will be gifted some exceptional prizes including the opportunity to intern with the Outdoor Foundation, and a whole lot of gear from The North Face, as well as other prizes!
"These campaigns give companies and colleges a unique way to engage with their employees and students," said Chris Fanning, executive director of the Outdoor Foundation. "We're hoping to blend online social contests with outdoor activities in order to reach and introduce new people to the activities we love."
At Digital Operative, we got involved in the best way we knew how -- through digital marketing. For Get You(th) Outdoors, we provided all of the marketing strategy, design, user experience and development pro-bono. Help this project become a success by submitting your story online
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