Category Archives: awards

W3 Awards 2015 Ecommerce Websites

Digital Operative Wins W3 Awards for Ecommerce Websites

By | agency life, awards, Digital Operative, ecommerce, magento | No Comments

Digital Operative has kicked off its award season with two (2) Silver W3 Awards for its ecommerce websites for GSI Outdoors and Soccerloco, both in the same consumer category and powered by the Magento commerce platform. Both of these awards were earned by the teams involved and the individuals who worked hard at every phase of each project. Congrats to the DO team and our client partners.

GSIOutdoors.com

GSI Outdoorsview website

Soccerloco.com

 

 

 

 

 

 

 

 

Soccerlocoview website

About the W³ Awards:

The W³ Awards honors creative excellence on the web, and recognizes the people behind award-winning sites, marketing programs, social content, mobile site/apps and online video. In honoring the best of the Web, the W³ Awards is the first major web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies. In its tenth year the W³ Awards received over 5,000 entries from Ad agencies, Public Relations Firms, Interactive Agencies, In-house creative professionals, Web Designers, Graphic Designers and Web Enthusiasts.

Digital Operative Makes INC5000 - 2nd Year Straight

Digital Operative Makes INC5000 Second Year Straight

By | agency life, awards, Digital Operative | No Comments

This is one of those milestones that provides you with a “proud moment.” A moment that you want to share with your whole team, but also your friends, family and colleagues. It’s a badge of honor that validates that you’ve surrounded yourself with some bright people who are also passionate about the same things as you from a professional standpoint. It’s a reminder that you are DOing what you love. When you receive this big packet and open it, you get a bit caught up in all the things that brought you to this point. They include a piece that goes like this:

As an Inc. 5000 honoree, you now share a pedigree with Intuit, Zappos, Under Armour, Microsoft, Jamba Juice, Timberland, Clif Bar, Pandora, Patagonia, Oracle, and other notable alumni. The 2015 list added such powerhouses as Fitbit, Smashburger, Bowlmor AMF, Planet Fitness, Giftcards.com, Radio Flyer, Box and Mindbody. You are in good company – which is exactly where you belong.

As you read the above brands and companies, you know you’re sitting in great company.

I want to say I’m proud of our team and again, like I’ve already done on Facebook, thank each and every friend, family member and colleague who has supported Digital Operative on this journey. And oh yea … it’s not over yet. We are going to continue to do great work, solve the challenges that come our way and introduce new team members into the DO family, as we’ve always been DOing.

Thank you.

LaCanitna Doors Press Release

Digital Operative Wins W3 Award

By | awards, Clients, Press Release | No Comments

Digital Operative Wins Silver W3 Award for Work With La Cantina Doors Homepage Redesign

FOR IMMEDIATE RELEASE

Nikki Johnson
Agency Marketing Manager
Digital Operative
(619)795-0630
nikki.johnson@digitaloperative.com
www.digitaloperative.com

SAN DIEGO,CA (September 30, 2014)– Digital Operative, a full-service digital marketing agency, is excited to announce having won the Silver Award for LaCantina Doors’ web design in the 9th Annual W³ Awards.

Digital Operative and LaCantina Doors share a long and rich history of collaboration that has proven no matter what the task calls for, the end result will always be compelling and quality-driven performance.“We’ve been working with Digital Operative for two years and this time around we wanted to improve our visual presentation, navigation and user-friendly experience while introducing new product categories,” says Benjamin Woo, Director of Marketing. “By redesigning the home page to incorporate video and rollover content, we’ve been able to provide a more visual, interactive and engaging user experience.”

The W³ Awards web competition offers a chance for agencies both big and small to submit their most innovative and inspired products for web site designs, digital marketing programs and web videos. Web site designs were judged by the Academy of Interactive and Visual Arts (AIVA) and graded in a number of categories that included: creativity, usability, navigation, functionality, visual design and ease of use .Over 4,000 submissions, originating from the Fortune 500 companies to the smallest agencies,were measured solely by the quality of content.

Digital Operative recognized the opportunity to stand toe to toe with the best works that professionals from all backgrounds had to offer. “When our agency is working with a client whose product is of the highest quality in their marketplace, the team wants to make sure that what we create ultimately embodies that,” says B.J. Cook, CEO of Digital Operative. “Winning the W3 award validates all of the hard work.”

Digital Operative takes the time to collaborate with clients to develop winning strategies that will incorporate every aspect of a digital marketing campaign. From the visual designs and user-experiences to the analytics and development, their websites are always going to be the story that successfully reaches the consumer at the intersection between commerce, content and community. To learn more about what Digital Operative has to offer visit http://www.digitaloperative.com/work.html

About Digital Operative

Digital Operative is an award-winning, full-service digital agency where transformative digital marketing meets creative commerce. We understand that today’s “anywhere customer” browses, compares and buys across many channels. That’s why our offering is fully integrated to cover Brand Strategy, User Experience (UX), Visual Design, Digital Marketing, Analytics and Development. We work with our clients to build better relationships with their customers at the intersection of commerce, content and community. Our mission is to deliver cross-channel customer experiences that ultimately help our customers’ businesses grow their awareness, engagement and revenue. Headquartered in San Diego, CA with a second location in Denver, CO, we pride ourselves in working with brands in Outdoors, Active Lifestyle, Fashion, Consumer Electronics, CPG and Nonprofit. For more information please visithttp://www.digitaloperative.com.

W3 Awards

The W³ Awards honors creative excellence on the Web, and recognizes the creative and marketing professionals behind award winning Websites, Web Video and Online Marketing programs. Simply put, the W³ is the first major Web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies.The W3 Awards is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising, and marketing firms. Please visit www.aiva.org for a full member list and additional information. For more information about the W³ Awards, please visit www.w3award.com, email The W³ Awards at info@w3award.com

LaCantina Doors

Since its founding in 1993, LaCantina Doors remains a pioneer in designing and manufacturing folding doors, offering the most innovative and comprehensive range available. Dedicated to creating products that open spaces, LaCantina Doors’ expanded product line includes a new class of multi slide and complete range of swing doors that utilizes the same signature narrow stile and rail profile used in our folding doors, providing a complete matching door package.Designed and made in California, LaCantina Doors have contributed to award winning projects ranging from residential, retail, commercial, educational facilities, resorts and have become the preferred choice when it comes to products that open spaces. LaCantina Doors are available across the US and Internationally. For more information, please visit www.lacantinadoors.com

 

w3award silver

LaCantina Doors Site Redesign Receives a Silver W3 Award

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Digital Operative is proud to announce our Silver Award distinction in web design for our submissions to the 9th Annual W³ Awards! DO chose to display their work completed on the LaCantina Doors Website. It is certainly no easy task to break through the online clutter. It is humbling to have our work recognized by our peers among so many innovative and creative agencies. Website entrants were judged on factors including creativity, usability, navigation, functionality, visual design and ease of use.

The W³ Awards pay homage to exemplary creative on the web by recognizing the creative and marketing professionals who craft the award winning sites, videos and marketing programs. This major web competition is the first to be made available, by W³, to all agencies, no matter how large or how small they may be. In other words, smaller firms who deliver quality output will not be squashed by Fortune 500 giants or any other larger international agencies, simply because they do not have the previous recognition in their space.

The W³ Awards are judged by the Academy of Interactive & Visual Arts, an assembly of leaders in the respective disciplines of advertising, traditional media, interactive media and marketing firms. By merely entering the contest, agencies will be recognized by peers and clients as being among the best in the industry.

Winners of the various award categories are judged based on a set of criteria deemed to be outstanding by the Academy of Interactive Visual Arts. Each category holds a different set of standards to determine who will win. Outstanding entrants who are honored with the Silver Awards are held to a standard of excellence. DO is proud to have worked with a truly outstanding and evolving company like LaCantina Doors on this esteemed project.

If you are the type of person who likes to do things for yourself, you may watch networks like HGTV or the Do It Yourself network. If so, you may have seen LaCantina Doors featured in home improvement, home remodel, and home renovation television shows including House Crashers, Room Crashers, Property Brothers and Vanilla Ice’s show.

LaCantina Doors is an innovative pioneer of multi slide doors designed to open space without compromising quality, performance and value. Not only is LaCantina Doors recognized as one of San Diego’s fastest growing companies for two consecutive years, their innovative multi slide design was honored as one of the 100 best new products for 2014 by Professional Builder.

If you’re looking for an award winning design for your site, drop us a line and let us DO what we DO best!

Digital Operative Press Release

Digital Operative Ranks No. 1615 on the 2014 Inc. 5000

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Inc. Magazine Unveils 33rd Annual List of America’s Fastest-Growing Private Companies—the Inc. 5000

 

FOR IMMEDIATE RELEASE

 

Nikki Johnson
Agency Marketing Manager
Digital Operative
619-795-0630
nikki.johnson@digitaloperative.com
www.digitaloperative.com

 

SAN DIEGO, CA. August 26, 2014 — Digital Operative was ranked NO. 1615 overall and NO. 173 among all Marketing and Advertising Agencies on Inc. magazine’s 33rd annual Inc. 500|5000, an exclusive ranking of the nation’s fastest-growing private companies.

To date, the 2014 Inc. 5000, is the most competitive crop in the list’s history looking at the most important segment of the economy—America’s independent entrepreneurs. Companies such as Yelp, Pandora, Timberland, Dell, Domino’s Pizza, LinkedIn, Zillow, and many other well-known names gained early exposure as members of the Inc. 500|5000.

“We’re so excited to be a part of this year’s Inc. 5000 alongside brands and companies we feel are driving better customer experiences and a better economy,” says BJ Cook, CEO of Digital Operative. “Beyond our growth, this is validation that DO’s exceptional people are the drivers of quality services, strong client relationships and creative digital solutions.”

Partnering up with companies like Optimizely, Tenzing and Magento and hiring great people, Digital Operative has found a clear recipe for success — constantly digging in to understand the customer, brand and the role marketing & technology plays in the brand/customer relationship.

Along with a three-year sales growth rate of 264%, Digital Operative has worked hard to not lose sight of what’s important, operating under the motto of, “Content, Commerce and Community.” Striving to improve by way of creating unique content, always evolving knowledge of ecommerce and giving back to the community Digital Operative is a part of.

Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at www.inc.com/inc5000.

About Inc. and the Inc. 5000

Founded in 1979 and acquired in 2005 by Mansueto Ventures, Inc. is the only major brand dedicated exclusively to owners and managers of growing private companies, with the aim to deliver real solutions for today’s innovative company builders.  Total monthly audience reach for the brand has grown significantly from 2,000,000 in 2010 to over 6,000,000 today.  For more information, visit http://www.inc.com/ .

The Inc. 500|5000 is a list of the fastest-growing private companies in the nation. Started in 1982, this prestigious list of the nation’s most successful private companies has become the hallmark of entrepreneurial success. The Inc. 5000 Conference & Awards Ceremony is an annual event that celebrates their remarkable achievements. The event also offers informative workshops, celebrated keynote speakers, and evening functions. For more information on Inc. and the Inc. 5000 Conference, visit http://www.inc.com/.

About Digital Operative

Digital Operative is an award-winning, full-service digital agency where transformative digital marketing meets creative commerce. We understand that today’s “anywhere customer” browses, compares and buys across many channels. That’s why our offering is fully integrated to cover Brand Strategy, User Experience (UX), Visual Design, Digital Marketing, Analytics and Development. We work with our clients to build better relationships with their customers at the intersection of commerce, content and community. Our mission is to deliver cross-channel customer experiences that ultimately help our customers’ businesses grow their awareness, engagement and revenue. Headquartered in San Diego, CA with a second location in Denver, CO, we pride ourselves in working with brands in Outdoors, Active Lifestyle, Fashion, Consumer Electronics, CPG and Non-profit. For more information please visit http://www.digitaloperative.com.

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inc5000

Digital Operative Ranks in Inc. Magazine’s 5000 Fastest-Growing Companies

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Thanks to our dedicated clients and talented DOers here at Digital Operative, we are happy to announce that for the first time, we have been ranked in Inc. Magazine’s list of 5000 fastest-growing private companies in the United States!

Digital Operative’s placing 1615th in the 2013 ranking is a great achievement for our DO family. Since our start back in 2008, we have always prided ourselves on our ability to not only produce an array of services in marketing, design, strategy and technology, but also to proactively engage in new ideas to reach our clients’ goals. And thanks to our partnering with Magento, Tenzing and Optimizely, we make sure our clients have everything they need to put their brands’ best foot forward in all things digital.

Here are a couple of companies that are taking their brands in new and exciting directions, and what we are doing to make that happen:

  • GSI Outdoors – Responsive Website Design (RWD) on Magento ecommerce platform with ongoing support
  • Protec – Full service approach as well as RWD, Digital Marketing, etc.
  • DJO – Digital Marketing Support (Content Marketing, SEO), Optimization and Testing
  • Royal Robbins – Create/manage Brand Ambassador Program, social media Strategy,  Responsive Website Design with ongoing support
  • LifeProof – Marketing/ Content, Strategy, Web Design, Website Development with ongoing support
  • SoccerLoco – Full service approach with continuing support

DO’s pro bono work is our way of showing commitment to community outreach for businesses whose idea of success means building up awareness and starting a conversation:

One such non-profit is Outdoor Foundation,  for which we developed two Contest Core Platforms  that include Web Design, Development, Marketing and Strategy with contest implementation and ongoing support.

To check out some of our other work, click here

Every business comes with its own unique challenges that are just waiting to be turned into opportunities. We are constantly breaking new ground in the digital landscape at the intersection of commerce, content and community and that is thanks to all our clients looking to create a stronger brand/customer relationship.

opticon-newsletter

DO Runs Test at Opticon, Gets Damn Good Results

By | awards, Conference, optimizely | No Comments

Optimizely, our go-to partner for everything A/B testing, hosted their first annual customer conference in San Francisco last month. Opticon gave us a ton of attractive reasons to attend — Our Director of Strategy & Planning, Eric Hanser, was nominated for Testing Hero of the Year, we were asked to be sponsors as well and we got to be in one of the greatest cities ever. Unfortunately, Eric didn’t win (although we still consider him to be our Testing Hero). Instead, our agency did! No, we didn’t win an Optie, but we did get some damn good results from the custom test we ran at the conference.

In the test, we asked people to take a minute to answer a few questions based on actual tests we ran for one of our clients. Click here to test your knowledge on A/B optimization and check out the results for our test below:I know some of you are probably reading this and thinking, “I didn’t get to take the test” – don’t you worry, we are still running live data. So sit back and test your A/B knowledge here!

Of course, our test results weren’t the only thing we took from Opticon. Below are a couple of more takeaways that we’ve been trying to implement more often here in the office.

Test, test, test!

As Dan Siroker, CEO and co-founder of Optimizely, said during his keynote, “Just run an experiment.” Taking Google’s formula of utilizing data over the HIPO (Highest Paid Person’s Opinion) to make decisions couldn’t have resonated with us more. Today, there are just way too many tools, Optimizely just to name one, to not go with side with data to make efficient business decisions. The more you test, and the smaller you test, the more it will pay off.

Structure of Tests

When it comes to individual tests, we realized that whether or not your test passes or fails, you will still learn about your site visitors. Like with an experiment, simply start with a theory or hypothesis and expect to build knowledge after testing, regardless of the results.

For those unfamiliar with Optimizely, it is an intricate platform that conducts A/B testing, multipage/multivariate testing with targeting/segmentation all while using influential real-time data to meet the needs of businesses looking to deliver unique web experiences to their visitors. More than 6,000 companies have adopted the Optimizely CRO software, including Starbucks, Disney, Salesforce and of course, Digital Operative.

Do you have anything else you want to add or know about A/B testing? You can let us know in the comments section, or as always, if you need any help with your web optimization needs, don’t hesitate to contact us!

webby

Webby Award Honoree

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We are proud to announce that DO is officially a Webby Award Honoree for our work with an up-and-coming neighborhood in San Diego’s East Village, Makers Quarter. As our Agency Marketing Manager, Nikki Johnson stated:

“This project was brought to us as a vision to create change in an area that has been void for years. With thought, vision and innovation, we have helped change Makers Quarter into a neighborhood locals can be proud of. They believe that when looking into the future, it is best to start by embracing the past while celebrating the present. We created their website, design and did all of their social media for them – helping them increase their overall brand awareness. Generating 2,025 new visits to the Makers Quarter site, 950+  followers reached, and engaged 250+ email/newsletter signups! Winning numerous awards for our work on this site, we are very proud of our work with Makers Quarter.”

The Webby Awards are the Internet’s most respected symbol of success. To put it in perspective, last year alone, the 18th Annual Webby Awards received 12,000 entries from all 50 states and 60 different countries worldwide! Some of the categories they recognize are: Websites & mobile, film & video, social, and interactive advertising & media.

We love awards, and are passionate about getting brands recognized. So if you need digital marketing assistance, or your Webby-site designed, contact us now!

opties

Optimizely – Opties 2014 Finalist

By | awards | One Comment

Website optimization is a must, and in our experience, there is no better tool than Optimizely. The Optimizely platform provides the ability to conduct A/B testing, Multipage and Multivariate testing with targeting and segmentation, using influential, real-time data to meet the needs of businesses that are looking to deliver unique web experiences to their visitors. More than 6,000 companies have adopted the Optimizely software, including Starbucks, Disney, Salesforce and of course, Digital Operative.

By using Optimizely for our clients’ websites, we have been able to increase their return on investment (ROI) and conversion rate as well as create brand messaging that outperforms its non-brand counterpart. Testing, for us, isn’t just something nice to have, it’s a necessity. We don’t believe in just building a website; we believe in creating an effective website experience that serves the goals of the company–increasing visitors and those who convert into customers–but is also pleasing to the user–a site that is easy to navigate to find what they are looking for.

As a result of our effective, results-driven client work, our Director of Strategy and Planning, Eric Hanser has been nominated as a finalist in the 2014 Optie Awards. Eric states:

“We understand that a brand’s customer is expecting a seamless experience across touch points and that’s what my job is focused on – the relentless pursuit of making sure our clients understand the challenges of this connected world and how to constantly adapt to it.”

We will be attending the Opticon conference on April 17th, in San Francisco, CA where we will find out if Eric wins for “Testing Hero of the Year.” All we know for sure is that regardless of the outcome, we couldn’t be more proud of Eric for his optimizing efforts and results; he is our definition of a “Testing Hero”–innovative, thorough and impactful.

If you would like more information on optimization and testing, please feel free to contact us as we can definitely help add actionable insights to your website and landing page.

optimizely-opties2014_finalist.png

And The Award Goes To……..

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We received word this week that we won three W³Awards – 2 gold and 1 silver. What is a W³Awards, you ask? Let me explain:

The W³Awards honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, marketing programs, and video work created for the web. This year the W³Awards received over 4,000 entries from Ad agencies, Public Relations Firms, Interactive Agencies,  In-house creative professionals,  Web Designers,  and Graphic Designers.

Here are the sites we received recognition for:

Gold Winners:

Invisible Children Shop

www.shop.invisiblechildren.com

Makers Quarter

www.makersquarter.com

Silver Winner:

Lifeproof

www.lifeproof.com

We couldn’t be happier with the awards we received. We are working hard to continually step up our game and with the same team behind these amazing sites – we know, here at Digital Operative, the sky is the limit; We look forward to what the future holds.

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