Category Archives: Clients

Press Release ONCC

Outdoor Nation Campus Challenge Was Huge Success

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Outdoor Nation Campus Challenge Was Huge Success

Outdoor Nation Campus Challenge Partnered with Digital Operative to Reach Over 2.5 million People

FOR IMMEDIATE RELEASE

Nikki Johnson
Agency Marketing Manager
Digital Operative
(619)795-0630
Nikki.johnson@digitaloperative.com
www.digitaloperative.com

SAN DIEGO, CA (January 29, 2015) – Digital Operative, a full-service digital marketing agency, worked with the Outdoor Nation to engage college students and Universities in the outdoors through the Outdoor Nation Campus Challenge (ONCC).

In just eight weeks the Outdoor Nation had a social reach of over 2.5 million people including, students, faculty members, alumni and community members during ONCC. Over 2,500 activities were logged with just the top 10 winners. Outdoor Nation worked to encourage an online conversation that will translate into real and lasting change for individuals and groups in the outdoors. “We believe college students have the power to change the world. This challenge is about school communities and student bodies joining together to try and get the most people outside and active” says Outdoor Nation. “Ensuring that the next generation has the opportunity to play outside is imperative to the outdoor industry.”

Digital Operative has pursued a strategy in which technology is used not only as a common medium for information sharing, but as further encouragement for others to pursue an active, outdoor lifestyle.“Many people look at technology as a hindrance to outdoor participation,” says B.J. Cook, CEO of Digital Operative. “We look at it as a catalyst for connecting more people outside and making a change.”

No matter the direction that is taken by non-profits such as Outdoor Nation, ultimately it comes down to the willingness to pursue their audience wherever they may be, outdoors or on social networks. For more information on the Outdoor Nation Campus Challenge, http://www.oncampuschallenge.org/.

 

About the Outdoor Foundation & Outdoor Nation

The Outdoor Foundation is a not-for-profit organization dedicated to inspiring and growing future generations of outdoor enthusiasts. Through groundbreaking research, action oriented outreach, and education programs, the Foundation works with partners to mobilize a major cultural shift that leads all Americans to the great outdoors. In 2010, the Foundation launched Outdoor Nation, a pioneering initiative that aims to empower young leaders to champion the outdoors on campuses and in communities across the United States. For more information visit: OutdoorFoundation.org and OutdoorNation.org.

About Digital Operative

Digital Operative is an award-winning, full-service digital agency where transformative digital marketing meets creative commerce. We understand that today’s “anywhere customer” browses, compares and buys across many channels. That’s why our offering is fully integrated to cover Brand Strategy, User Experience (UX), Visual Design, Digital Marketing, Analytics and Development. We work with our clients to build better relationships with their customers at the intersection of commerce, content and community. Our mission is to deliver cross-channel customer experiences that ultimately help our customers’ businesses grow their awareness, engagement and revenue. Headquartered in San Diego, CA with a second location in Denver, CO, we pride ourselves in working with brands in Outdoors, Active Lifestyle, Fashion, Consumer Electronics, CPG and Nonprofit. For more information please visit http://www.digitaloperative.com.

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Coffee Cargo

Digital Operative Announces New Partnership With Coffee Cargo A Premium KCup Subscription Service

By | Clients, Press Release | No Comments

Digital Operative Announces New Partnership With Coffee Cargo

Digital Operative Will Work With Coffee Cargo To Create A Subscription Box Service Unlike Any Other

FOR IMMEDIATE RELEASE

Nikki Johnson
Agency Marketing Manager
Digital Operative
(619)795-0630
Nikki.johnson@digitaloperative.com
www.digitaloperative.com

SAN DIEGO, CA (January 13, 2015) – Digital Operative, a full-service digital marketing agency is excited to announce their partnership with Coffee Cargo, which is the leading coffee subscription box, to help consumers discover new, delicious, premium coffees.

Digital Operative has been brought on board to help Coffee Cargo create, name and mold their brand, which includes: designing and building the Coffee Cargo website to function with the subscription model and also managing all performance media. Coffee Cargo chose to work with Digital Operative because of their experience and knowledge in various categories, along with their proven track record and success with branding and consumer behavior.

Digital Operative’s team always helps clients build a brand they can be proud of and is looking forward to doing the same in their new partnership with, Coffee Cargo. Working with a company and helping them achieve a vision is exactly what Digital Operative excels in. “Getting to work with a brand in its infancy is exciting and we will be there to ensure their digital go-to-market strategy is solid. Our digital marketing capabilities are rooted in understanding consumer behavior and aligning those with the right strategy and marketing mix” Says Digital Operative CEO, BJ Cook.

Digital Operative always takes the time to collaborate with clients to develop winning marketing strategies that will incorporate every aspect of a successful ecommerce store. To learn more about what Digital Operative has to offer visit http://www.digitaloperative.com/services/

About Coffee Cargo
Based in San Diego, Ca. Coffee Cargo is a k-cup subscription box delivered to your front door every month. As industry insiders, we have a passion for discovering new coffee blends. We work hard to bring you unique coffees from the best small to mid-sized roasters as well as favorite well known brands. Our coffees are the best of the best; we look not just for overall taste profile and quality, but where the coffee comes from and when and how it was roasted. We’re dedicated to bringing you a better cup of coffee through the best tasting K-Cups® and we’re striving to improve sustainability in single-serve industry as a whole through recyclable K-Cup® initiatives. For more information on coffee Cargo, please visit http://www.coffeecargo.com.

About Digital Operative
Digital Operative is an award-winning, full-service digital agency where transformative digital marketing meets creative commerce. We understand that today’s “anywhere customer” browses, compares and buys across many channels. That’s why our offering is fully integrated to cover Brand Strategy, User Experience (UX), Visual Design, Digital Marketing, Analytics and Development. We work with our clients to build better relationships with their customers at the intersection of commerce, content and community. Our mission is to deliver cross-channel customer experiences that ultimately help our customers’ businesses grow their awareness, engagement and revenue. Headquartered in San Diego, CA with a second location in Denver, CO, we pride ourselves in working with brands in Outdoors, Active Lifestyle, Fashion, Consumer Electronics, CPG and Nonprofit. For more information please visit http://www.digitaloperative.com.

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Coffee Cargo

Who Needs Starbucks, When You Can Have Coffee Cargo

By | Clients, digital commerce, startup | No Comments

Do you love coffee as much as we do?

We are proud to be working with one of newest clients, Coffee Cargo.

Coffee Cargo is a premium coffee K-Cup subscription service that believes in elevating your daily coffee experience. Each month the Coffee Cargo team hand pick only the best K-Cups to help you discover new premium, rare and best tasting K-Cups – delivered right to your front door.

Subscription boxes of all kinds have been getting a lot of attention lately between advertising, bloggers or celebrities who endorse them. Apparently people really like getting a gift box every month.

All you have to do is subscribe to Coffee Cargo, sit back, kick your feet up and collect your delicious K-Cups every month. Actually, Coffee Cargo is a pretty great gift idea for any coffee lover in your life! You don’t have to buy more than a 3 month subscription,  Click here to give the gift that keeps on giving, month after month.

We love our clients and take a lot of pride in the work we provide for them. Work with us get to know our team and our growing list of clients from LifeProof, Protec, Coffee Cargo, 7Diamonds, and the Outdoor Foundation. Contact Us now and let us get started on your next marketing campaign.

   

Vix

Digital Operative and ViX Paula Hermanny Partner for Website Redesign

By | Clients, ecommerce, Press Release | No Comments

Digital Operative Partners with ViX Paula Hermanny to Relaunch

ViX Paula Hermanny Website Design

 

FOR IMMEDIATE RELEASE

Nikki Johnson
Agency Marketing Manager
Digital Operative
(619)795-0630
Nikki.johnson@digitaloperative.com
www.digitaloperative.com

SAN DIEGO,CA (October 21, 2014) –  Digital Operative, a full-service digital marketing agency is excited to announce their partnership with ViX Paula Hermanny, a leading luxury resort wear brand.

Digital Operative has developed the redesign for ViX ecommerce website, which includes enhancements in the sites operations, performance, and design. VIX brought Digital Operative on board because of their experience and knowledge in the ecommerce space, “The ViX Paula Hermanny website redesign stems from a desire to optimize the site’s function and performance,” says Lindsay Knott, Director of Ecommerce. “By leveraging Magento functionality, implementing a mobile responsive design, and streamlining all marketing efforts – ViX Paula Hermanny will strive to provide the ultimate experience for their direct-to-consumer customers.”

Digital Operative’s award winning team created a more seamless experience for ViX customers and helped to optimize and perfect user experience and interaction on the newly revamped Magento website. Digital Operative’s team also put a strong emphasize on a user-friendly mobile site to ensure the best experience on all devices for all users.

“The ViX Paula Hermanny website represents the balance that is required for a lifestyle brand that is also selling direct to consumer online. Using the Magento Enterprise platform, we were able to address all of the business requirements as well as create a content-rich customer experience fit for a luxury resort wear brand,” Says Digital Operative CEO, BJ Cook.

From the visual designs and user-experiences to the analytics and development, Digital Operative always takes the time to collaborate with clients to develop winning strategies that will incorporate every aspect of a successful ecommerce store. To learn more about what Digital Operative has to offer visit http://www.digitaloperative.com/work.html

About ViX Paula Hermanny

ViX Paula Hermanny is a leading luxury resort wear brand founded in 1997 and headquartered in San Diego, CA. ViX designs, manufactures and distributes the ViX Paula Hermanny and SOFIA brands worldwide. The beauty and soul of Brazilian beach culture along with the active spirit of Southern California are the inspirations behind founder Paula Hermanny’s designs. Both brands are carried in leading retailers worldwide including Bergdorf Goodman, Net a Porter, Saks Fifth Avenue, Shop Bop and Harvey Nichols, in addition to luxury resorts and specialty stores. For more information please visit http://www.vixpaulahermanny.com.

About Digital Operative

Digital Operative is an award-winning, full-service digital agency where transformative digital marketing meets creative commerce. We understand that today’s “anywhere customer” browses, compares and buys across many channels. That’s why our offering is fully integrated to cover Brand Strategy, User Experience (UX), Visual Design, Digital Marketing, Analytics and Development. We work with our clients to build better relationships with their customers at the intersection of commerce, content and community. Our mission is to deliver cross-channel customer experiences that ultimately help our customers’ businesses grow their awareness, engagement and revenue. Headquartered in San Diego, CA with a second location in Denver, CO, we pride ourselves in working with brands in Outdoors, Active Lifestyle, Fashion, Consumer Electronics, CPG and Nonprofit. For more information please visit http://www.digitaloperative.com.

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LaCanitna Doors Press Release

Digital Operative Wins W3 Award

By | awards, Clients, Press Release | No Comments

Digital Operative Wins Silver W3 Award for Work With La Cantina Doors Homepage Redesign

FOR IMMEDIATE RELEASE

Nikki Johnson
Agency Marketing Manager
Digital Operative
(619)795-0630
nikki.johnson@digitaloperative.com
www.digitaloperative.com

SAN DIEGO,CA (September 30, 2014)– Digital Operative, a full-service digital marketing agency, is excited to announce having won the Silver Award for LaCantina Doors’ web design in the 9th Annual W³ Awards.

Digital Operative and LaCantina Doors share a long and rich history of collaboration that has proven no matter what the task calls for, the end result will always be compelling and quality-driven performance.“We’ve been working with Digital Operative for two years and this time around we wanted to improve our visual presentation, navigation and user-friendly experience while introducing new product categories,” says Benjamin Woo, Director of Marketing. “By redesigning the home page to incorporate video and rollover content, we’ve been able to provide a more visual, interactive and engaging user experience.”

The W³ Awards web competition offers a chance for agencies both big and small to submit their most innovative and inspired products for web site designs, digital marketing programs and web videos. Web site designs were judged by the Academy of Interactive and Visual Arts (AIVA) and graded in a number of categories that included: creativity, usability, navigation, functionality, visual design and ease of use .Over 4,000 submissions, originating from the Fortune 500 companies to the smallest agencies,were measured solely by the quality of content.

Digital Operative recognized the opportunity to stand toe to toe with the best works that professionals from all backgrounds had to offer. “When our agency is working with a client whose product is of the highest quality in their marketplace, the team wants to make sure that what we create ultimately embodies that,” says B.J. Cook, CEO of Digital Operative. “Winning the W3 award validates all of the hard work.”

Digital Operative takes the time to collaborate with clients to develop winning strategies that will incorporate every aspect of a digital marketing campaign. From the visual designs and user-experiences to the analytics and development, their websites are always going to be the story that successfully reaches the consumer at the intersection between commerce, content and community. To learn more about what Digital Operative has to offer visit http://www.digitaloperative.com/work.html

About Digital Operative

Digital Operative is an award-winning, full-service digital agency where transformative digital marketing meets creative commerce. We understand that today’s “anywhere customer” browses, compares and buys across many channels. That’s why our offering is fully integrated to cover Brand Strategy, User Experience (UX), Visual Design, Digital Marketing, Analytics and Development. We work with our clients to build better relationships with their customers at the intersection of commerce, content and community. Our mission is to deliver cross-channel customer experiences that ultimately help our customers’ businesses grow their awareness, engagement and revenue. Headquartered in San Diego, CA with a second location in Denver, CO, we pride ourselves in working with brands in Outdoors, Active Lifestyle, Fashion, Consumer Electronics, CPG and Nonprofit. For more information please visithttp://www.digitaloperative.com.

W3 Awards

The W³ Awards honors creative excellence on the Web, and recognizes the creative and marketing professionals behind award winning Websites, Web Video and Online Marketing programs. Simply put, the W³ is the first major Web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies.The W3 Awards is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising, and marketing firms. Please visit www.aiva.org for a full member list and additional information. For more information about the W³ Awards, please visit www.w3award.com, email The W³ Awards at info@w3award.com

LaCantina Doors

Since its founding in 1993, LaCantina Doors remains a pioneer in designing and manufacturing folding doors, offering the most innovative and comprehensive range available. Dedicated to creating products that open spaces, LaCantina Doors’ expanded product line includes a new class of multi slide and complete range of swing doors that utilizes the same signature narrow stile and rail profile used in our folding doors, providing a complete matching door package.Designed and made in California, LaCantina Doors have contributed to award winning projects ranging from residential, retail, commercial, educational facilities, resorts and have become the preferred choice when it comes to products that open spaces. LaCantina Doors are available across the US and Internationally. For more information, please visit www.lacantinadoors.com

 

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