Category Archives: community management

DO Joins Forces with Metaverse Mod Squad

By | agency life, community management, Digital Operative | 3 Comments

With the rise of social media and the importance of having a sound community management strategy; we’ve decided to join forces with a leading firm in the space. Meet Metaverse Mod Squad.

Metaverse provides online community and game services to Warner Bros., the NFL, Reel FX Entertainment (Webosaurs), enVie Interactive, Harry Potter, the U.S. State Department, Masher Media, EA-Hasbro, and Cartoon Network, among others.

“We have always offered our smart marketing and community management expertise to our customers, but our partnership with Digital Operative gives us a more extensive go-to team of passionate digital strategists,” said Amy Pritchard, CEO of Metaverse Mod Squad. “Their experience in bridging digital marketing and technology will help our customers design even more dynamic and creative campaigns.”

“We continually stress there is a substantial level of manpower required to nurture and improve a community experience over the long term,” said BJ Cook, CEO and co-founder of Digital Operative. “Metaverse professionals help our brands implement their online strategies, and we wholeheartedly recommend their community managers, moderators and customer support teams.”

Offering DO’s current and future clients a fully integrated digital strategy featuring best-in-class community and game services was a no brainer. Amy and her team work with some of the biggest brands in the business and their work speaks for itself. For us, building the marketing and technology infrastructure is only the first stage in cultivating an online community. Once that phase is completed, Metaverse connects with the community members, provides customer service, supports multiple languages, protects the safety of children and ensures a stable ecosystem.

You can view the original press release here.

See The Mod Squad blog post here.

Taking It To The Streets…Of Facebook

By | community management, digital marketing, facebook, social media | No Comments

So here at Digital Operative we are big fans of San Diego, I mean it is our home. San Diego though is also home to a huge convention each year called Comic Con International. It was started here and is one the biggest events this city has. Well they are in a battle now to keep the event here in town and are facing tough competition from Anaheim as well as LA. There are many political and financial factors that will ultimately play a large part in this decisions but the fans of the event are not going down with out a fight.

This article from the San Diego Union Tribune (Click Here) brought to my attention that a Facebook fan page was started by local Comic Con fans to help keep the event in San Diego, and now the city of Anaheim has countered with their own fan page to support the move up north.

Each page is very active and provides a rallying point for people to share, congregate, and ultimately build the base of dedicated fans that will fight to have the event in there city. Although I feel that the San Diego Group is more powerful because it was started by fans and not a municipality the Anaheim page has done a better job of utilizing custom Facebook features by creating a tab with the reasons to move to San Diego and an open letter to the Directors of Comic Con. I do have a few more ideas for the San Diego page to make it more effective…

  • Brand the group with a logo and message that can easily be spread digitally
  • Utilize the FBML features available for the fan page application
  • Instead of just one open letter like Anaheim did they should have the fans write letters as to why they want it to stay in San Diego and what it means to them
  • Give the fans action steps to support to movement
  • Encourage fans to blog, tweet, and message friends about supporting the group
  • Educate fans on the impact the event has the city so they can support online and offline conversations

Keep Comic Con In San Diego v. Bring Comic Con International To Anaheim

World Water Week 09

By | blogging, community management, Conversational Marketing, customer experience, events, facebook, geekery, holidays, nonprofit, Uncategorized | No Comments

The Tap Project began in New York City with a simple basic concept and that concept has become a powerful cause. World Water Week 09 is a campaign helping to bring clean and safe drinking water to millions of children in need all around the world.  Since 2007, this campaign has grown into a national cause.  The goal of this project is to raise awareness and funds that will help UNICEF’s efforts to save millions of children’s lives. Beginning March 22-28, restaurants nation wide will ask their customers to donate $1 for tap water that would ordinarily be free when they dine out. That $1 will provide 1 child with safe and clean drinking water for 40 days.

San Diego TAP ProjectSan Diego TAP – This year Fishtank Brand Advertising, founders of the San Diego campaign, has given Digital Operative the privilege to help drive awareness and engagement for the campaign in San Diego through all digital marketing channels including mobile with Txt4TAP and social media with Facebook, Twitter, local/national bloggers and even creating offline events. Here are the many ways you can support SDTAP and get involved:




Campaign Info:

Endorsements: Sam the cooking guy

Any contribution is a step forward and We hope to see you at some of the events!

SEO For The Ones Who Don’t Know

By | blogging, community management, Conversational Marketing, customer experience, digital campaigns, digital marketing, Digital Operative, email marketing, facebook, geekery, google, link building, Search Engine Marketing, search engine optimization, twitter | 3 Comments

Optimizing your site using the right approach,
Is the subject I’m going to broach.
There are certain things you should implement during this process
If you follow these basic steps, you should expect nothing less.
Your site will optimize without a doubt,
If you follow this route.

Keywords and phrases is where you want to start.
If you don’t do your research, this is where you and I should part.
Pick the ones that focus on your niche.
General phrases will probably make a glitch
Pick specific words that compete with fewer sites,
Eventually you’ll stop beating your head like you do most nights.

Title Tags, Meta Tags and content should be a priority on your list.
Whoever manages these things, you should threaten with your fist.
Probably the most important factor in organic SEO.
Pay no attention to this and I’m certain your site will be a no go.
Keyword density should be between 3-5%.
Avoid Keyword stuffing, that’s what I meant.
Your content should have a natural flow.
Make sure you’ve added enough keywords though.
Each page of your site should have its own Title Tag.
This is not an area you want to treat like an old rag.
Tags should be built around keywords specific to a page.
Even Meta Tags count, even though it’s not all the rage.

Inbound link development is an important step.
Don’t fight this. It’s something you should just accept.
This is probably the most difficult and time consuming technique,
But it’s a good long term strategy. Wink, wink!
Factors that influence your rankings are,
Relevancy of the site linking back to you shouldn’t be sub-par,
And the anchor text to your sites link,
Can surely make you sink.
Do your research to partner with sites that will benefit you.
You’ll thank me once you realize this is not just a rue.

Your goal is to increase the number of visitors and leads,
By giving Google’s bot what it needs.
The search engines top 10 ranking is where you want to be.
It won’t happen by begging on your knees.
Getting pages indexed in each major search engine is tough,
But if you follow my steps, it might just be enough.

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