Category Archives: Corporate Social Responsibility

International Mountain Day

Get Outside Today Because It’s International Mountain Day

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The mountains account for 27% of the earth’s surface making today a reason to celebrate — December 11th is International Mountain day.

What is National Mountain Day?

National Mountain Day is an opportunity to create awareness about the importance of mountains to life. In layman’s terms, this is just a day for us to reflect and realize how different our lives would be without the mountains.

Why DO we Care?

The team at Digital Operative cares because we would be nothing without the mountains. We’re not just a Full service digital agency, along with our clients. our employees are active, outdoor enthusiasts and have a great appreciation for the activities that we get to do daily — from Mountain biking, to hiking, running and climbing.

Check out some of our clients, who also love and have appreciation for the mountains:

This year the focus of International Mountain Day is on Mountain Farming, but that won’t stop us from appreciating what we love.

Get You(th) Outdoors

Get You(th) Outdoors – Digital Operative’s Pro Bono Project of 2014

By | Corporate Social Responsibility, digital marketing, nonprofit | No Comments

Every year, Digital Operative selects a nonprofit organization to support in its endeavors. This year we are excited to be working with the Outdoor Foundation, a nonprofit that is a driving force in the promotion of outdoor recreation in America.

The Outdoor Foundation prides itself on offering research, grants, and resources to promote the multiple facets of the outdoor recreation movement. Outdoor Nation is their signature program that is targeted at young adults and youth to get outside and be active. The movement includes camps, grants, and summits across the United States.

In August, the Outdoor Foundation hosted their second annual Outsiders Ball, which aims to bring together companies from all outdoor sectors to connect current and future generations, raise money and continue growing the movement of millennials getting their peers outdoors and active.

We worked with the Outdoor Foundation to create Get You(th) Outdoors, a social campaign that asks individuals to share their outdoor stories in hopes to inspire youth to get outdoors. Technology and online media are some of the biggest platforms to reach people in wide numbers; we trust that this contest will have a great impact and inspire many kids.

“Many people look at technology as a hinderance to outdoor participation,” said Digital Operative CEO BJ Cook. “We look at it as a catalyst for connecting more people outside.”

Weekly winners receive prizes from leading outdoor companies, and three grand prize winners will receive grants to donate to nonprofits of their choosing.

The Outdoor Foundation also launched a second campaign, Outdoor Nation Campus Challenge where ten colleges and universities will compete to see who can get the greatest number of youth outdoors and active! The school winner will receive the title “National Champion” and the individual winner will be gifted some exceptional prizes including the opportunity to intern with the Outdoor Foundation, and a whole lot of gear from The North Face, as well as other prizes!

“These campaigns give companies and colleges a unique way to engage with their employees and students,” said Chris Fanning, executive director of the Outdoor Foundation. “We’re hoping to blend online social contests with outdoor activities in order to reach and introduce new people to the activities we love.”

At Digital Operative, we got involved in the best way we knew how — through digital marketing. For Get You(th) Outdoors, we provided all of the marketing strategy, design, user experience and development pro-bono. Help this project become a success by submitting your story online

If you are interested in building a custom contest page for your company, check out Contestcore for easy to use features and multiple customization elements. For any digital marketing help, please contact us here and lets get started!

Outdoor Foundation Press RElease

Digital Operative Announces Pro Bono Project in the Outdoor Industry

By | Corporate Social Responsibility, digital marketing, DO Good | No Comments
Digital Operative Partners with the Outdoor Foundation to launch the Get You(th) Outdoors Challenge



FOR IMMEDIATE RELEASE

Nikki Johnson
Agency Marketing Manager
Digital Operative
(619)795-0630
Nikki.johnson@digitaloperative.com
www.digitaloperative.com

SAN DIEGO, CA (September, 29, 2014) – Digital Operative, a full-service digital marketing agency, is excited to announce their partnership with the Outdoor Foundation. Through a collaborative effort, Digital Operative has developed an interactive platform that will engage members of the outdoor industry online, and encourage them to share their experiences with others, in the Get You(th) Outdoors Challenge.

Digital Operative has pursued a strategy in which technology is used not only as a common medium for information sharing, but as further encouragement for others to pursue an active, outdoor lifestyle.“Many people look at technology as a hindrance to outdoor participation,” says B.J. Cook, CEO of Digital Operative. “We look at it as a catalyst for connecting more people outside.”

In order to engage younger people in a time of struggle for physical fitness and outdoor awareness, the Outdoor Foundation has been working to encourage an online conversation that will translate into real and lasting change for individuals and groups in the outdoors. “Ensuring that the next generation has the opportunity to play outside is imperative to the outdoor industry,” says Chris Fanning, executive director of the Outdoor Foundation. “This industry-wide competition puts the hiking stick back in the hands of outdoor leaders, and gives them a platform to use their influence and grow outdoor participation.”

“These campaigns give companies and colleges a unique way to engage with their employees and students,” said Fanning. “We’re hoping to blend online social contests with outdoor activities in order to reach and introduce new people to the activities we love.”

No matter the direction that is taken by non-profits such as the Outdoor Foundation, ultimately it comes down to the willingness to pursue their audience wherever they may be, outdoors or on social networks. For more inforamation on the Get You(th) Outdoors movement, visit http://www.getyouthoutdoors.org/

About Digital Operative

Digital Operative is an award-winning, full-service digital agency where transformative digital marketing meets creative commerce. We understand that today’s “anywhere customer” browses, compares and buys across many channels. That’s why our offering is fully integrated to cover Brand Strategy, User Experience (UX), Visual Design, Digital Marketing, Analytics and Development. We work with our clients to build better relationships with their customers at the intersection of commerce, content and community. Our mission is to deliver cross-channel customer experiences that ultimately help our customers’ businesses grow their awareness, engagement and revenue. Headquartered in San Diego, CA with a second location in Denver, CO, we pride ourselves in working with brands in Outdoors, Active Lifestyle, Fashion, Consumer Electronics, CPG and Nonprofit. For more information please visithttp://www.digitaloperative.com.

About the Outdoor Foundation & Outdoor Nation

The Outdoor Foundation is a not-for-profit organization dedicated to inspiring and growing future generations of outdoor enthusiasts. Through groundbreaking research, action oriented outreach, and education programs, the Foundation works with partners to mobilize a major cultural shift that leads all Americans to the great outdoors. In 2010, the Foundation launched Outdoor Nation, a pioneering initiative that aims to empower young leaders to champion the outdoors on campuses and in communities across the United States. For more information visit: OutdoorFoundation.org and OutdoorNation.org.

 

Image by Digital Operative

Digital Operative Provides Pro Bono Work To The Outdoor Foundation

By | Corporate Social Responsibility, DO Good, nonprofit | No Comments

Every year, Digital Operative selects a nonprofit organization to provide pro-bono work to and support in its endeavors. This year we are excited to be working with the Outdoor Foundation, a nonprofit that is a driving force in the promotion of outdoor recreation in America. The Outdoor Foundation prides itself on offering research, grants, and resources to promote the multiple facets of the outdoor recreation movement. Outdoor Nation is their signature program that is targeted at young adults and youth to get outside and be active. The movement includes camps, grants, and summits across the United States.

We are working with the Outdoor Foundation to create two contests on the Contestcore platform: Get You(th) Outdoors and Outdoor Nation Campus Challenge. Get You(th) Outdoors is a social campaign that asks individuals to share their outdoor stories in hopes to inspire youth to get outdoors. Where as the Outdoor Nation Campus Challenge is geared towards colleges and inspiring the college community to get outdoors and be active. Both of these campaigns are currently under development — our strategy, design and technology teams are hard at work. We will make sure to provide updates on the progress and announce when these exciting projects go live.

“These campaigns give companies and colleges a unique way to engage with their employees and students,” says Chris Fanning, Executive Director of The Outdoor Foundation, “We’re hoping to blend online social contests with outdoor activities in order to reach and introduce new people to the activities we love.”

At Digital Operative, we got involved in the best way we knew how — through digital marketing. If you need help with an online campaign or maybe you work for a nonprofit don’t hesitate to drop us a line, so we can get involved.

sk8

Go Skateboarding Day

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At Digital Operative we always support creativity and individuality. That’s why it should come as no surprise that we’re gearing up to celebrate Go Skateboarding Day on June 21st.

The International Association of Skateboard Companies originally created the holiday to promote the sport in a time where “No Skateboarding” signs were popping up across the nation. It’s rumored that the idea was based off the actions of local skateboarders changing the signs to read “Go Skateboarding.”

Be sure to get outside and get active this weekend and hop on a board if you have one. You don’t have to be a skateboarder to enjoy exhilaration and spirit that make the sport great.

*The photos above are of our senior web developer, Mitch Robles

do-dogwork

Take Your Dog To Work Day

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Here at Digital Operative we love our furry friends, so naturally when Take Your Dog To Work Day came around this year we turned it into a week long celebration.

As much as we’d love to take credit for giving ourselves yet another reason to bring our pets to work, take your dog to work day has been a legitimate holiday since 1999. Pet Sitters International created the day to celebrate the companionship our dogs provide as well as create awareness about adoption and rescue services.

If your company is participating as well, don’t forget to enter into the take your dog to work day photo challenge and use their official hashtag, #takeyourdog, while you’re blowing up social media with cute puppy pictures and posts.

Of course it doesn’t have to be the official dog day to support this great organization. Follow them year round on Facebook and Twitter and check-out ways to get involved and show your puppy love.

Here’s how DO does take your dog to work day.

natl-ocean

It’s National Oceans Month!

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This June, let us all come together to celebrate our world’s oceans. After all, it’s kind of an order from President Obama. According to a Presidential Proclamation released at the end of May, President Obama has officially named June as National Oceans Month. So, because we here at DO (actually, everyone in San Diego) love our oceans, we included a brief list of things you can do this month to embrace our oceans, and support National Oceans Month.

  • Make a promise to impact our oceans in a positive way. Whether it’s cutting out plastic water bottles, or consuming more sustainable foods, just make a promise and stay true to it. Click here for a list of possible promises you can make.
  • Send Congress a message to support full implementation of the National Ocean Policy. A Presidential Proclamation means a lot, but the people’s voice means more. To support the cause, click here.
  • Get out in the water and surf on June 20. Take a Selfie for the Sea and tag it #ISD14
  • Donate by purchasing things like “Me to We” style t-shirts, renewable energy credits or junk mail eliminators. Donations start at just $10!
  • Follow the Our Ocean 2014 conference June 16-17, hosted by Secretary of State John Kerry.
bike

It’s National Bike Month!

By | agency life, Corporate Social Responsibility | No Comments

Since 2010, among the 51 largest U.S. cities, 43 have hosted a Bike to Work Day. And since 1956, every May the League of American Bicyclists sponsor a coast to coast event where they promote the countless benefits of biking. Whether you are riding to school, work or to the grocery store, the League of American Bicyclists encourage everyone to bike and understand the health, environmental and communal benefits of biking.

Who Organizes It?

The League of American Bicyclists aka The League represent bicyclists in the movement to create
 safer roads, stronger communities and a more bicycle-friendly America. Read more about The League here.

How Can You Get Involved?

  • Plan a Bike Month event!
  • Bike to work on Friday, May 30! (San Diego’s May 16 date postponed due to wildfires)
    • Then share your trip with your coworkers, Facebook friends, and Twitter and Instagram followers.
  • Make cool signs like these:

nbm-events-header.jpg

Why Should you Get Involved?

  • The League provides you with the necessary resources to plan your desired Bike Month event. Find out more about planning your event here.
    • Some resources include promotional materials like posters, web banners and social media promotion.
  • There is a National Bike Challenge! The League aims to surpass last year’s rider total of 30,000 (19 million miles) with a whopping 50,000 riders (30 million miles) in 2014.
  • You’ll save gas and reduce your carbon footprint.
  • You can bike with your coworkers, family and friends. Or even make new friends!
  • You will contribute to The League’s vision where everyone recognizes and enjoys the many benefits and opportunities of biking.

At Digital Operative, we strive to stand for causes we believe in, and Bike Month is just one of the many causes we stand for. Our employees are passionate about protecting the environment we live in, and many of us enjoy riding on two wheels  Check out our Twitter and Facebook for some pictures of employees who pedaled to work this week. Also, tweet us @Digitaloperativ and show us how you’re getting to work this month. Are you just as passionate about the environment as we are!?

Earth Day 2013

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Monday is Earth Day, and in keeping in the spirit of our motto:

People//Planet//Profit

we wanted to provide a list of some of San Diego’s coolest events in case you were inclined to show Mother Earth some mad love.

San Diego’s preeminent Earth Day Event:  Earth Fair at Balboa Park, Sunday 10-5
If you want to avoid the crowd of the Earth Fair, this link has tons of miscellaneous things to do
If you are inclined to to get your hands dirty there is a beach Clean-up: Moonlight Beach Encinitas Saturday (1 hour) 9-10am
Oh and it’s also National Park Week, WHAT? so you can go out and explore the hundreds of parks in SD
Finally, after all that fun above you can stop at Sprinkles and enjoy a nice vanilla cupcake. Why? Because they will donate all the proceeds from the sale of these yumtastic confections to Surfrider
That’s what I call a win win.

Now go forth and help Mama Earth, just please don’t do it while wearing Patchouli and trying to show off your sweet hacky sack skills.

Movember – How do I get involved in San Diego?

By | agency life, Corporate Social Responsibility, digital campaigns, nonprofit | No Comments

Good thing you asked.

If you subscribe to this blog, follow us on Twitter, Like our Facebook page; then you’re in the know. We’ve moved from the digital channels of spreading mustache love around San Diego to event planning. Yes DO can do more than just SEO, design a sweet website, build an interactive app; offline is in our blood.

So how can you get involved with Movember in our great city of San Diego? Here’s our Top 10.

  1. Go learn more about Movember and decide to start your own movement or join #TEAMSAN
  2. Come to our official event at SidebarSD on Nov.17, 2010 and RSVP
  3. Follow the San Diego movement @MovemberSD and retweet RT away
  4. Donate your hard earned cash here
  5. Grow a MO and spread the word to friends and family
  6. Buy a Movember tee shirt from our friends over at Jedidiah
  7. Join the MovemberSD Facebook group
  8. Attend the gala party on December 2, 2010 at Double Deuce
  9. MO Sistas – encourage your man friend to grow a MO
  10. If you have a stache, let it all hang out because Movember 2011 is a whole year away.

If you want to come to our event, check out the details below:

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