I had to get this up once I saw it. It’s a Youtube video clip showing how IKEA is leveraging an augmented reality application to enable consumers to place real products within a room before they purchase. Watch this clip and tell me you don’t think that’s “usable” innovation.

If you loved that demo, then go [...]

What’s the difference between a traditional marketing plan and a marketing plan that integrates social media? It means more exposure, but more importantly it means better exposure if used correctly. Most of us know how powerful a marketing campaign can be by integrating social media into it. A lot of content is out there on [...]

I went out to dinner the other night with some friends and the subject of social media came up, more specifically Twitter.  One person made a comment that he was skeptical of this new tool and that it seemed like it was just a bunch of noise – a way for others to promote and [...]

If you’re not a fan of the company METHOD, well, you should be. These guys have been pushing the product design’s form + function while still maintaining aspects of sustainability since 2000. I’ve had the opportunity to not only visit their HQ in San Francisco, but also be a part of some strategic brainstorming sessions [...]

So someone passed me a link for the new Dell “Della” campaign website. Since I wasn’t the target audience, I passed around to some of my female colleagues, searched for conversations around Twitter, read some blogs by female bloggers who know their stuff and figured I’d introduce “Stella” from Comedy Central all at the same [...]

Whenever you see something for the first time there’s this glitz and glamor associated with it. In this case, I opened my email from Nike like any other day and this time I found a cornucopia of tools embedded into one section in the lower right corner. Nike was trying to enable their customers to [...]

The Tap Project began in New York City with a simple basic concept and that concept has become a powerful cause. World Water Week 09 is a campaign helping to bring clean and safe drinking water to millions of children in need all around the world.  Since 2007, this campaign has grown into a national [...]

Optimizing your site using the right approach,
Is the subject I’m going to broach.
There are certain things you should implement during this process
If you follow these basic steps, you should expect nothing less.
Your site will optimize without a doubt,
If you follow this route.
Keywords and phrases is where you want to start.
If you don’t do your research, [...]

So today I decided that our #DOSTREAM Twitter integration on our homepage had a good use for not only keeping people up-to-date with information about what we’re up to around Digital Operative, but also for ecommerce websites. Think about the shopping experience now; most people read reviews and research products before purchasing. According to the [...]

With most brands, I wouldn’t take the time to point out the flaws and also give them tips on how to improve my customer experience. I felt in this case that Dunkin Donuts had the opportunity to not only gain some insight from a loyal customer (23 years in the making), but also hear how [...]