INVADERS // 250 Influential Marketing Minds
So I’m checking my Google Alerts and I see that my Twitter name pops up on some blog. I go to check it out and its one of these linkbait lists. (So it worked) The list is ACTUALLY fairly solid as I do FOLLOW most of the folks on here. [...]

So I’m reading an article titled Does the Industry Need Big Digital Agencies Anymore? and I begin to think about some of the 22 projects we’ve done over the past year. I think about some of the projects where we’ve been 4th down on the food chain providing Flash development for Unilever to strategizing and [...]

As reported in a recent article in the Wall Street Journal, “Publicis Groupe SA (PUB.FR) Sunday said it will acquire Microsoft Corp.’s (MSFT) digital advertising agency Razorfish for $530 million.” Publicis reported that as this acquisition is completed, approximately a quarter of their annual revenues will come from digital communications.
Some interesting points about this deal:

Microsoft [...]

I went out to dinner the other night with some friends and the subject of social media came up, more specifically Twitter.  One person made a comment that he was skeptical of this new tool and that it seemed like it was just a bunch of noise – a way for others to promote and [...]

So someone passed me a link for the new Dell “Della” campaign website. Since I wasn’t the target audience, I passed around to some of my female colleagues, searched for conversations around Twitter, read some blogs by female bloggers who know their stuff and figured I’d introduce “Stella” from Comedy Central all at the same [...]

Whenever you see something for the first time there’s this glitz and glamor associated with it. In this case, I opened my email from Nike like any other day and this time I found a cornucopia of tools embedded into one section in the lower right corner. Nike was trying to enable their customers to [...]

I realize that when you first view the title you might think, hmm … vague much? Well that’s a little on purpose and little experimental. Back in November of 2007, I posted a question to my LinkedIn network asking, “What is the best advice you can give a fresh, young marketer right out of school [...]

Optimizing your site using the right approach,
Is the subject I’m going to broach.
There are certain things you should implement during this process
If you follow these basic steps, you should expect nothing less.
Your site will optimize without a doubt,
If you follow this route.
Keywords and phrases is where you want to start.
If you don’t do your research, [...]

Social media is all the buzz. Brands are looking for new ways to generate traffic and harness the power of social media, jumping on Facebook, Twitter, MySpace, etc. But with any new medium comes a learning process that requires some trial and error and a lot of misinformation.
We’ve compiled a list of the top social [...]

In case anyone was actually reading my tweets tonight, I managed to build my own pair of custom Nike 6.0 shoes using their NikeID web application. You can view the custom shoes here. As I was building my shoes and completing my purchase I started to think about how the release of Facebook Connect was [...]