With any new Search Engine Optimization (SEO) project, exploring the available keyword inventory is like choosing the best materials to build the foundation for your house. Would you build your house on sticks or clay or bricks? Whenever starting that process, if you’re as SEO rockstar you’ve got tools bookmarked or downloaded already. What if [...]

October has got to be one of my favorite times of the year. There’s always interesting weather, and its the beginning of seemingly endless festivities until January 1st. This past week San Diego got hit with a pretty good heat wave, showers and thunderstorms, allowing for some really beautiful skies. This week Old Town has [...]

#MOVEMBER IS BACK!!!
Last year the team at DO manned and womened up to support this great cause to fight cancer. You can see our moustache historical glory here.
This year we got a special invite to participate in the Movember Digital Challenge featuring some of the brightest marketing minds around the country. From New York City [...]

I’m glancing through Google search results for digital marketing and I see this Wall Street Journal article on how Hearst Corp. is buying iCrossing, a digital marketing firm. I actually did not realize that iCrossing was fully a digital marketing firm as much as they’ve always been in the search marketing space. But hey, it’s [...]

The latest commercial for the iPad has just been released by Apple. You’ll notice that even though the camera views of the iPad in action are similar to those from the original commercial that aired during the Oscars but there are some significant changes to the messaging.

New Apple voice over [...]

Social Media Rockstar was an idea that was manifested into what we would say was the perfect storm.
Content + Design + Technology + Marketing = Digital Marketing
Our team created this in one day and released via Twitter. We wrapped the page link with Bit.ly so we could track click throughs in addition to phonecalls to [...]

(San Diego, Ca) – Digital Operative is proud to announce our newest service – the Rockstar Social Package. You’ve seen social media done before but nothing like this. Need fans on Facebook? We’ll get them. Need followers on Twitter? Consider yourself followed. Like free fruit? Yea we provide that too. Trust us when we say [...]

So here at Digital Operative we are big fans of San Diego, I mean it is our home. San Diego though is also home to a huge convention each year called Comic Con International. It was started here and is one the biggest events this city has. Well they are in a battle now to [...]

When crafting a Social Media Strategy, we often think about the people and who were are trying to engage and activate. So you look at demographics, what tools, apps and websites they are using; you begin to build out these utopian profiles for the people you feel your message will resonate with.
So how is this [...]

So once in awhile I come across some ads that speak to me and peak my interest. Today I had a page saved to go back and check out. On that page was the following ad from The Ladders. Yeah you know them, $100k+ jobs around the country. Talk about targeted browsing.
What catches my [...]