Category Archives: events

Opticon_Consumer Journey

Digital Operative Heads Back to Opticon!

By | events, strategy and planning | No Comments

For the second year in a row, Digital Operative is sponsoring Opticon and we couldn’t be more excited. Opticon is an annual conference where marketers, product marketers, and developers meet to learn, showcase, and share the best practices in experience optimization. This is a great event for members of the experience optimization and testing community to come together to learn some valuable information and give others some advice. Opticon will take place June 17-18 at Pier 27 in San Francisco, California.

Hosting the Opticon conference is Optimizely- the world’s leading web optimization platform. This is one of Digital Operative’s chosen clients and Optimizely works to help businesses deliver unique web experiences to their visitors and helps them to make better data-driven decisions.

We are so excited for this year as DO is sponsoring a roundtable discussion and our very own Eric Hanser is leading the talk! Eric is our Director, Strategy and Planning and the roundtable topic is centered around “Consumer Journey: Tools and Tactics to letting customers guide your testing choices.”

“Optimization and testing is the only unbiased way to take the guess work out of UX and visual design decisions on your site.” Says, Hanser “But, deciding which elements get tested in the first place can often still be a matter of personal choice. The goal is to find a way to listen to your customer’s needs, wants and barriers and to let them guide in the development of your testing plan.”

Last year Eric was nominated by Optimizely as testing hero of the year and since then has gone to the Outdoor Retailer Summer Market, which is the largest outdoor show in North America, and spoke on the Culture of Optimization. If you’re thinking about attending, use the special promo code “DigitalOperative” when you register to get you $100 off a ticket!

Digital Operative Press Release

Event: Commerce// Coffee// CROnuts// Hosted by Digital Operative at Outdoor Retailer

By | ecommerce, events, Press Release | No Comments

Commerce, Coffee and CROnuts

Digital Operative to host ecommerce event at Outdoor Retailer in partnership with Magento and Tenzing



Nikki Johnson
Agency Marketing Manager
Digital Operative


San Diego, CA., July 29, 2014 –  Digital Operative, a full-service Digital Marketing Agency, is hosting an informative ecommerce event named “Commerce, Coffee and CROnuts,” in partnership with Magento, an eBay Inc. company, and Tenzing. The event will take place on August 6, 2014, from 9:30am – 11:30am, MR 355C, at the Salt Palace in Salt Lake City, Utah during Outdoor Retailer Summer Market.

This educational event is geared towards Ecommerce Managers and Marketing Directors that would like to gain some insights into topics like:

  • Better Ecommerce Hosting Infrastructures (presented by Tenzing)
  • Ecommerce Platform Success (presented by Magento)
  • How to Build a Culture of Optimization (presented by Digital Operative)

“DO has spent the past year really understanding the Outdoor & Active Lifestyle consumer to be able to provide an event like this. We’re excited to have partners like Magento and Tenzing, who can really help any Outdoor brand scale their ecommerce channel,” said BJ Cook, CEO at Digital Operative.

This is a great opportunity for companies to come and meet fellow colleagues, experience cronuts, walk away with action items and get their hands on a special hiking backpack filled with goodies. This will be a must-attend event at Outdoor Retailer this year.

To register for the event visit or for more information about Digital Operative visit,

About Digital Operative

Digital Operative is an award-winning, full-service digital agency where transformative digital marketing meets creative commerce. We understand that today’s “anywhere customer” browses, compares and buys across many channels. That’s why our offering is fully integrated to cover Brand Strategy, User Experience (UX), Visual Design, Digital Marketing, Analytics and Development. We work with our clients to build better relationships with their customers at the intersection of commerce, content and community. Our mission is to deliver cross-channel customer experiences that ultimately help our customers’ businesses grow their awareness, engagement and revenue. Headquartered in San Diego, CA with a second location in Denver, CO, we pride ourselves in working with brands in Outdoors, Active Lifestyle, Fashion, Consumer Electronics, CPG and Nonprofit. For more information please visit

About eBay Enterprise

eBay Enterprise is a leading global provider of retail-optimized commerce solutions, including the Magento platform, order management, fulfillment, customer care, and marketing solutions. We enable brands and retailers of all sizes to deliver consistent omnichannel experiences across all retail touch points to attract and engage new customers, convert browsers into loyal buyers, and deliver products with speed and quality. With unrivaled flexibility and control, our clients are armed to accelerate sales growth and win with today’s digitally connected consumer. eBay Enterprise is headquartered in King of Prussia, Pa. and has offices in Austin, Barcelona, London, Los Angeles and New York. eBay Enterprise is an eBay Inc. (Nasdaq: EBAY) company. More information can be found at and

About Tenzing

Founded in 1998, Tenzing delivers more than scalable infrastructure, fast networks and great managed services. Tenzing combines deep commerce platform expertise, advanced managed services, and extensive industry partnerships to help merchants increase revenues and deliver remarkable customer experiences. Retailers, SIs and ISVs choose Tenzing because we help them increase SEM performance, reduce shopping cart abandonment rates and ensure performance during peak seasons. Tenzing is AT101SOC 2 Type 2 Certified (formerly SSAE 16) Type II, ISO 27001, PCI-DSS and VISA PCI certified with datacenters in the US, Canada and United Kingdom. For more information, visit:


Digital Commerce Revolution Coming to Interactive Day San Diego

By | agency life, digital commerce, Digital Operative, ecommerce, events | No Comments

digital commerce presentation

That’s right! Grab your Molotov cocktails and disdain for industry trends; join me this Friday at Interactive Day San Diego for a session all about Ecommerce. I know, I know. You’re asking yourself how interesting could it be to hear about ecommerce trends and case studies? Not only will we cover all the latest trends and data, but I’ll be joined by Rob Fess, Director of Ecommerce from LifeProof. You know that little San Diego-based brand that rivaled the growth of some of the top internet retail companies and was just acquired by Otterbox? Yes that one. Rob and I will be speaking on the following gold nuggets:

  • Global Commerce Trends in online retail, mobile, social and omnichannel
  • Digital Commerce Opportunities and the Retail DIY
  • Partnering for Success (Retailers + Agencies)
  • 3 Things You Can Do Today to Supercharge Your Ecommerce
  • Bonus … (sorry you need to be in the session for this one)

If any of the above interests you, then get off Facebook, Twitter, LinkedIn, Instagram, Vine and buy a ticket.

DO Gives Back

By | agency life, events | One Comment

Here at DO, we really take people//planet//profit to heart. That is why, as a benefit to our employees, we offer a Volunteer Day Off. It encourages our team to take one day off per year to give back to their community. With that said, we’ve already had a few DOers that have taken advantage of this fabulous benefit to help a charity of their choice. Denise Pena (Marketing) and Carina Nicklaw (UX) both volunteered their time to Feeding America. For those that aren’t familiar with this organization, they are the nation’s leading domestic hunger-relief charity. Feeding America accomplishes this through a nationwide network of food banks, with a mission to engage the public in the fight against hunger. Carina got to work in the food bank in December, helping to pack “Friday to-go Bags” but on this particular day it was also “Farm to Kids” day, so the bags were packed with fresh fruit and a note with healthy tips to help kids to get a better grasp on nutrition. Carina remarked she thought this was special “because it is so important for kids to get much needed nutrients through fresh produce”.

But Feeding America wasn’t the only recipient of our DO-goodery; our resident blog dynamo, Adam Lundquist, also volunteered in December and gave his time to the San Diego Rescue Mission. The mission also focuses on feeding San Diego’s homeless. Adam and his girlfriend Courtney served meals to the poor at the mission.  Adam noted the sense of accomplishment he felt getting to help out those less fortunate and hopes to volunteer at another food bank in 2013.

With all this volunteering at local food banks, we dug up some facts about hunger in our area that you may find shocking:

- 1 in 4 kids in San Diego County struggle with hunger (they don’t have a reliable food source outside of school lunches)
– At Feeding America  bags of oranges were packed for 480 low income kids at Lincoln High School (a staggering 20% of school population)

As we move into the new year, we will have plenty of upcoming posts about the great organizations that our DOers donate their time to. We hope that reading these posts and learning about these great local organizations will inspire you to donate your time as well. If you do, please feel free to let us know in the comments.

*Shannon D’Orsi is DOs Office Manager and resident sender of kitten gifs. She is also terrible at Kickball

DO Intermingling at Interbike 2012

By | agency life, digital commerce, events, innovation | No Comments

Interbike is the bicycle industry’s premier event, bringing together 750+ companies representing more than 1,200 brands.

Digital Operative’s BJ Cook, Adam Levenson and Jamie Tuckey will be attending the Interbike Conference in Las Vegas next week.  Having ridden (and fallen) together on the rocky trails of San Diego, the DO trio is now taking that raw enthusiasm and applying it professionally to the cycling industry as it pertains to digital commerce and the Digital Operative team.

“Having just purchased my first full suspension mountain bike, it really opened my eyes to how disjointed the whole customer experience is within the bicycle industry. You spend hours researching online (visiting forums, reading reviews, watching videos) and then visiting countless local bicycle shops that it’s pretty overwhelming. We have a good opportunity to engage some key players in the industry and help create a truly holistic experience for the customer that doesn’t also just end at the purchase of the bike.” says BJ Cook, CEO.

While at Interbike, the team is looking to sit down with various brands and gain an understanding of the challenges they are facing.

If you are going to Interbike or are in the bicycle industry, drop us a line, and let’s intermingle at Interbike !

San Diego: Firmly on the Map for Digital Marketing

By | digital marketing, education, events, interactive marketing | One Comment

Location/Time:  San Diego Hilton Bayfront, June 15th

With coffees still close at hand, and having just settled into their seats, the waking 2012 San Diego Interactive Day (SDID) audience was asked to stand up to prove a point.

“Now, all first year attendees, please sit down”.

Over 400 then sat down (including myself), revealing that apparently the San Diego digital marketing community has undergone a baby boom of sorts.  (Digital Operative’s rapid growth over the last year would validate that notion.)

The individual paths through SDID were many.  With awesome speakers lecturing across eight sleek lecture rooms and an ongoing Shark Tank pitch contest, everybody who attended all five sessions absorbed nearly seven hours of spoken content.  The sessions I attended were intimate, casual and fun.  Speakers did not seem to read from a script, rehash prior addresses or stick closely to the agenda, but rather tailored their content to a relevant audience of interested marketers.  Although the stage could have easily been used as a soap box for their company, the great majority of speakers were more interested in sharing about the process rather than bragging about the results.

These were some of the largest ideas presented:

  • The audience is the media.  Involve them in your marketing story.  (Robyn Freye and Eujin Hong)
  • Gamification of the User Experience – Use the Carrot, Not the Stick. (Steve Patrizi)
  • Small brands led by individuals need to just be themselves first to gain lasting social success. (Ryan Berman and panelists)
  • The conversation is the canvas. (Steve Pietsch)
  • Earned Media is the way to go.  It’s cheaper and does more for your brand. (Rand Fishkin)

I’m not going to regurgitate the content that I heard, after all that’s what Twitter is for – just kidding (but not really).  I will say that it was all very exciting and relevant to what we do here at Digital Operative.  I think what I enjoyed most about SDID 2012 was the fact that behind all the brilliant ideas and the lofty titles, whether onstage or off, the tone of the event pointed to a thriving San Diego community of talented and dedicated digital marketing professionals loving what they do and appreciating what each other are producing.  It really was a cultural thinktank event more than a professional money-making event.  And when school was let out, and Happy Hour broke open, the connections and camaraderie were glaring.

Coming away from SDID 2012, I am left thinking about the importance of cultural fit in the digital marketing business world.  What values does your company’s culture rest on?   Here at Digital Operative, I would say some of those values are openness, a passion for knowledge, creativity, iterative processes, innovative technology, getting results and Mexican food.

Sound like a fit?  Contact us today, and we can explore relationships with your business.

Also check out this 360 degree tour of the conference online.

Magento Coming to San Diego for Ecommerce Forum Series – Hosted by Digital Operative

By | ecommerce, education, events, magento, partners, social commerce | 3 Comments

Magento San Diego event - partner

Our good friends at Magento asked us if we were interested in hosting one of their Ecommerce Forum events in San Diego this year. Why wouldn’t we? So next week on May 19, 2011 from 8am to 10am, we’re hosting the first ever Magento ecommerce forum at the Hard Rock Hotel San Diego complete with all of the following ingredients:

  • FREE entry … if you’re ready to register go here
  • FREE catered food … Hard Rock doesn’t disappoint
  • A Magento overview from one of their team members
  • An in-depth demo of the Magento Enterprise ecommerce platform
  • Networking – Talk to Magento reps, Solution partners and other folks interested in everything ecommerce from current customers to potential customers
  • Other perks include – $20 valet for hotel, sweet David Bowie room, perks if you decide to stay overnight


If you have any questions about San Diego, Magento or the event please contact BJ Cook at our office – 619-795-0630

10 Social Media Tips To Market Your Business During the Holidays

By | customer experience, digital marketing, Digital Operative, events, facebook, holidays, social media, twitter, user experience | 4 Comments

1. Unwrap Your Free Gifts
Use the software and tools people have developed and put online for free in conjunction with your social media campaign. Did you know there are ways to track how many visitors you have on your Facebook fan page? Are you using links to track the links you tweet about? Did you know you can make your website mobile with Mobify? Have you set up a free WordPress blog? Can you create video content about your business and upload it on YouTube? There are millions of free services you can use. If you don’t know about all of them, try following digital marketing gurus on Twitter (like @BJ and @littlemissjacob) and keep up with all the free tools available.

2. Give Gifts People Actually Want

Blasting  information out to Facebook and Twitter in the form of advertisements is the social media equivalent of giving someone a bad tie or a gift set from Bed Bath & Beyond.  It’s been done. Those are gifts nobody wants or needs, not only will you not be popular around gift giving time, but your gift will probably be thrown out or forgotten.  If you’re trying to get your business’ message across, why not give back while you do it.

Let’s say you’re in the business of selling pizza. Why not tweet throughout the week the top 10 strangest topping combinations and give a free pizza to the customer who came up with the combination that people re-tweet about the most.  If you’re a hairstylist, why don’t you tweet the top 10 hairstyle trends of the month.

3.  Don’t Be A Greedy Scrooge!

As you Twitter and Facebook away about your business and promotions, don’t forget that it’s not all about you and your business.  Read tweets and respond by retweeting (RT) useful information or responding to people who @tweet to you.  If you’re just taking in all the social media love, then you most likely won’t gain many fans.  As you tweet, tweet like a celebrity.  Talk about your fabulous products, events you attend, what other  businesses you work with, things you endorse etc.  But remember, you can’t be a celebrity unless you sign autographs, shake hands and take pictures – which in the Twittersphere means retweet (RT), answer questions and solve customer service issues with personal care.  It will go far and you’ll no longer be saying, “bahumbug!” to your social media efforts!

4.  Put your elves to work! If you’re going to put efforts into social media, make sure your staff is on the same page.  Some of your staff members might not even know how to use Twitter while some of them may already have huge social media networks and a following.  Have a staff meeting to talk about goals and promotions that everyone can Tweet or Facebook about.  If there’s things you still don’t know about Twitter and Facebook, check out the hundreds of “how to” videos on YouTube that walk you through the process.  Feel free to copy the links of your favorite “how to” videos and send as an all-staff e-mail.

5. Stuff Stockings with Discounts & Sales

People are really looking out for coupons and discounts this holiday season, so take advantage of social media to run a holiday campaign.  Consider adding a contest to your Facebook fan site.  You can add a tab with the title of your campaign using the FBML application which lets you put html within Facebook.  Within this Facebook tab you can add coupons for people to download and print.

6. Are You On the Naughty List?

Top 10 Lists and Tips are a good way to get some attention.  Give your content a good title and write about things people are interested in. You want to give out such good content that your audience is excited to share the information to their friends.  Make sure when you write blog posts that you “Post a Link” to your blog via Facebook or “add a Note” within Facebook.  Then get a link and post your content on Twitter!

6. Reconnect with all the Whos’ from Whoville

Reconnect with ALL your clients and let them know how you appreciate them and perhaps how you can help them with other needs they may not even know you offer.  Send a personalized holiday card or greeting through Facebook or e-mail.  You can even add your personality by turning on your web cam and recording a short message. Then upload to YouTube and send the link along with your holiday card.

7. Your gifts will stand out with bright wrapping paper and bows.

To get attention in social media during the holidays, try editing your profile photo for Twitter and Facebook.  Start with a square image of yourself or your logo and put a border around it in red and green or add a bow.  Small touches can make your profile photo stand out.  You can also change your Twitter background and add photos of any promotions, gift ideas or just a holiday message.

8. Rudolf the red nosed reindeer, you’ll go down in history!

If you’re feeling like Santa staring into the social  media fog, don’t be afraid to call for backup. Either hire a digital agency, read up on blogs, case studies, watch videos and ask for expert help.  It’s better to do things the right way before wasting precious hours setting up social media platforms that you don’t know how to leverage.  The more you know about how other companies are using social media, the more ideas you’ll get for your own.  The best digital agencies will walk you through the process of social media.  Beware of companies that want to “tweet” in place of you – didn’t you hear how much bad press Britney Spears got when the public found out she had a P.R. agency tweeting for her?  So unauthentic. You don’t want to go there, believe me.

9. Make sure Santa knows where to find you!

Don’t forget to add links or badges to your website that connect to your Facebook, Twitter & YouTube Channel.  Your customers may not be checking your website every day, so if they know they can check you out on a website they use daily, you will have much better visibility and outreach.  You can also put a link as your e-mail signiture and in company e-mail newsletters.

10. Holidays are about GIVING.

Give content. Give tips. Give useful information. Give discounts. Give prizes. Give Give Give!  And you will GET how social media can help you thrive this holiday season!

Hope this helps…and Happy Holidays from Digital Operative!

– @LittleMissJacob

Bil:Pil – A Health Care Unconference

By | events | No Comments

High-end conferences are huge these days. Events such as TED, Behance & Pop!Tech provide exclusivity and opportunity for each attendee that can afford to shell out thousands of dollars just for the ticket. Most of these conferences are posting content on the web for free which is great but free videos online do not provide the relational dynamic of attending a conference in person. However there is a chance for the rest of us, the model called an unconference. It’s a no charge, open to everyone format that talks about and challenges attendees on the same topics as the expensive conferences, sometimes even including the same speakers.

One of the key ways that an unconference exists is through donations and sponsors. This month Digital Operative will be sponsoring the lunch at Bil:Pil, an unconference focused around the health care industry taking place October 30th & 31st at San Diego State University. Come check it out, all are welcome.

For more information on Bil:Pil you can visit the event site

Dogs, Drafts and Deals Event in San Diego

By | events | No Comments

So every now and then, we get invited to some fun events here in San Diego. This one just happens to be hosted by Hold It Contemporary Home, one of our clients. If you like hotdogs, beer and deals on contemporary furniture then head over to their store tonight in Mission Valley. Here are the details and a sweet flyer they sent us.

Dogs, Drafts and Deals event details:

If you’re heading over make sure you find us and say hi! I’m a lover of all things home decorating and furniture so my appetite will be satisfied.

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