Category Archives: facebook

Facebook for Business

Facebook At Work… We All Do It. What’s The Big Deal?

By | facebook, social media | No Comments

Let’s face it…We all find ourselves using social media at work. Whether it’s chatting on Facebook, scrolling through Instagram, or trying to catch up with the latest events on Twitter, we’re all guilty of it. But where do we (or our bosses) draw the line?

Rumors have surfaced about Facebook creating a more professional, work-centered product called Facebook at Work. But honestly, how does that really sound?

If you’re using Facebook as a marketing tactic to promote a product or service, it’s totally understandable. I mean, that’s exactly what marketers and advertisers are looking for. Companies need to know how their competitors are communicating their message through social media networks and it just so happens that Facebook is one of the top social media networks in use.

But haven’t we been instilled with the idea that “Facebook at work” is a big no-no and a huge waste of time? Yes, on occasion, it’s your go-to-solution during a really long day and, feeling sluggish after lunch, you log onto Facebook around 1 o’clock(ish) and time travel 4 hours ahead to 5 and you can finally go home.

At this point who knows where the line is drawn…

Where does that leave the networks that aren’t frowned upon at work, the ones that actually get used for legitimate work reasons, like Google Drive, LinkedIn or Slack? Is Facebook trying to become the Walmart of social media by being your one-stop-shop for your personal and professional social media needs? And if so, is this even what we want?

We are definitely a prime example of an indecisive species, who don’t understand what we want until it’s delivered to us on a silver platter. And even then, most of the time our attitude is “I’ll be the judge of that.” Now, I’m just playing devil’s advocate…but…

What if this could make things more simple? What if “Facebook at Work” is the answer to all of our prayers, the common ground between personal and professional social media use? Maybe Facebook becoming an aggregator social media site is that thing we didn’t even know we wanted.

Just imagine…

“Facebook at Work” actually making your job easier. That would be a dream come true, at least for the marketers and advertisers. Will it be a seamless way to tap into your desired audience? Could you have the resources to not only communicate your message but obtain accurate user data to do so? We will be able to expand our Business development efforts from LinkedIn on to Facebook… or will we? Will this take off the way Facebook hopes it to? Will this rival LinkedIn or will this be a failed attempt like Twitter Music or Facebook Sponsored Stories?

So many questions…

But, the most important question is, can Facebook give us the best of both worlds?

Let us know what you think, and per our usual CTA — If you need any help redefining your social marketing or building the best social strategy, don’t hesitate to drop us a line.


Facebook Atlas

A Marketers Ultimate Treasure – Atlas

By | facebook, social commerce, social media | No Comments

Calling all advertisers and marketers! Facebook recently relaunched Atlas, its new and improved ad network that lets you place ads across the web AND mobile devices, directly targeting consumers needs and interests.

Facebook purchased Atlas from Microsoft in 2013 for $100 million and totally reformed the matrix.

So Why The Reformation And Relaunch?

Well, Mark Zuckerberg and the Facebook team first took a great liking to what Atlas provided, being an extensive tracking platform, and perfected it. Atlas can now track people with cross-device reporting capabilities.

How Does Atlas Work?

When you’re logged into your Facebook account, Atlas has the ability to utilize user data to place ads on Facebook, and all other networks you’re running, whether it be on the web or on your smartphone.

And wait, there’s more, “With built-in targeting and measurement capabilities, Atlas can also connect online campaigns with offline sales to help marketers assess the effectiveness of their ads”, noted Erik Johnson head of the new Facebook service.

A Marketers Perspective

You can say that Atlas is a dream come true, just ask anyone in the advertising or marketing department! Advertisers and marketers now have a useful tool that can perfect audience-targeting, a viable alternative to to Google’s AdWords. Tracking consumer data across many devices and browsers by tracing cookies on mobile, has proven quite the challenge; Atlas serves as the problem solution since it uses “people-based marketing”.

Should Consumers Be Concerned?

When users or consumers hear that some instrument is using data collected from them, people tend to get a little anxious. But rest assured, Atlas is “done anonymously and on an aggregated audience basis” said Greg Sterling, vice president of strategy and insights for the Local Search Association.

Our marketing team here at DO knows a lot about Social Media Marketing. If you have any questions or need help with anything digital, don’t hesitate to drop us a line!



Facebook and Twitter add World Cup features!

By | digital marketing, facebook, social media, twitter | No Comments

Twitter and Facebook know soccer. Well, they know their social sites have a multitude of soccer fans, making them compete for World Cup conversation. Why is this important? Because now they are vying for soccer fans attention with new features, making it a lot easier to follow along.

Twitter’s new #worldcup features:

If you don’t have a Twitter account already, now might be a good time to get tweeting. When signing up you can now choose your favorite teams flag as your profile image.

The best feature that Twitter has rolled out is the major timeline for the #worldcup. From this one link you can find up to date scoreboards, custom timelines for each separate match and “HashFlags.”

A Hashflag is when you hashtag a three letter code for a country, that country’s flag will appear alongside it.

Facebook’s new #worldcup features:

The trending world cup page which is dedicated to scores, news from matches and feeds of players and team pages – not to worry, your facebook updates will also show in the world cup hub on Facebook.

Along with the hub, Facebook has put together a “Fan Map”, not imperative to the watching of the world cup, but cool nonetheless. Here you can check out where they top player’s fans come from.

Our thoughts:

Since Twitter apparently crashed in 2010 due to the overwhelming number of people tweeting during the World Cup (aprox. 150,000 tweets were being sent per minute), we think the timelines are a brilliant idea. The world cup generates more traffic than the Olympics – 3.2 billion people watched at least one minute in 2010, that’s a lot of soccer fans. With Twitter and Facebook being more conscious of soccer fans, they are making it easier to indulge in the “world sport” and socialize together. If you can’t watch it while at work, tune into Facebook and Twitter and watch the score boards and the timelines for all your world cup updates.

Pro Tip: The hashflags don’t show on the Twitter mobile app. But, still use them because they will show on desktop. Rookie move by twitter!

Drop us a line if you need help with any of your Social Media Marketing.


Facebook’s ‘New’ Newsfeed

By | facebook, social media | One Comment

Yes, Facebook has updated its News Feed, again. Get used to people, Facebook appears to have plans to roll out several new updates to the feed, hoping to provide its one billion-plus users with more “high quality content.” Among other things, if you haven’t seem them already, in the coming weeks you will likely notice things like larger photos, more auto-play videos and more content from brands. You can also expect your experience on Facebook mobile to be near identical to your desktop experience. Details on each of the new features can be found below:

Auto-play Videos & Larger Photos

  • Luckily, videos will not auto-play with sound unless clicked

More High Quality Content

  • To compete with Twitter’s focus on news, you will likely see more actual news in your feed
  • Resurfaced content that users across the web have already engaged with

More Content from Brands, Less Low Quality Content like:

  • Memes
  • Posts that are like-baiting (Facebook is trying to stop users who ask for Likes)

More User Control

  • You will eventually have the power to dictate exactly what types of stories you see in your newsfeed
  • For example, with the new algorithm, if you like a lot of one type of story, you will eventually see more of them. Kind of like certain online radio playlists, like Spotify and Songza. The more you like, comment and share a type of story, the more you will see that type of story in the future.
  • On a funnier note, if you post “congratulations” on a friends graduation picture for example, a Facebook algorithm will actually give that post a boost, likely pushing it to the top of your newsfeed. So now you know, be careful how much you congratulate your Facebook friends. You can read more about it here.

If you  need help with any social media strategy or content delivery – don’t hesitate to contact us, our marketing team is always up for the challenge.

Why Wildfire Will Go The Way of Urchin: Free For All

By | digital marketing, facebook, google, social media | One Comment

wildfire for free

Let’s face it… if you’re doing any kind of marketing, you’ve probably explored some type of social media strategy. If you’ve spent at least ten minutes thinking about social, you’ve probably asked yourself whether or not you need a social media management tool like Wildfire or Involver.

And shortly thereafter you’ve probably said to yourself (or heard your boss exclaim), “Holy shit that’s expensive! Why do we really need that?” To which you respond by sharpening your pencil – or what’s more likely, rapidly banging away at your keyboard – to try and justify the ROI impact of your nacent social channel. Okay, that might be a little bleak, but it’s not too far off the battle marketers and executives face when trying to justify software that’s several thousands of dollars per month when it doesn’t need to be.

Google’s acquisition of Wildfire late last month was smart for several reasons. Wildfire powers social media applications for more than half of the world’s most valuable brands. They’ve got major inroads into the Facebook ecosystem and it would make a lot of sense that Google would want to better understand those interactions. It also makes Google a partner in Facebook success… and like the old adage states, “if you can’t beat ‘em”… well you know.

So here we are…  Google and Facebook sitting in a tree. End of story right? I don’t think so. This is where things will get interesting.

No one doubted the acumen of Google when they made this decision to purchase Wildfire. It was an obvious move for both companies. Now the question remains, what’s going to happen to Wildfire?

I sat down and spoke with a rep from Wildfire and mums the word. The official party line is, they are operating as a separate business under Google and nothing will change.

I’m not buying it.

I profess Google is going to turn Wildfire into a free social media management application, much like the rise of free analytics (a la the Urchin acquisition).

Here’s why.

Remember 8-10 years ago when analytics was expensive. You needed to pay hundreds, if not thousands of dollars each month for a simple analytics package. In hindsight, it was a little ridiculous.

The economics of new technologies (both hardware and software) dictate you get the highest price from your consumers early on and the cost dwindles over time. It’s a proven fact, demonstrated time and time again. Well the same principal held true for analytics. Originally Urchin cost nearly $10k, then it was $3k, until ultimately Google bought it and started giving it away. Shortly thereafter, Yahoo bought a company called Indextools and also made that free – and the battle of freemium analytics began. Although there is still a big market for paid analytics, free is now the industry standard. The same thing is going to happen in social media management.

There’s simply no good reason for this software to cost as much as it does, other than the fact big companies are willing to pay for it – albeit begrudgingly. If software as complicated as analytics, or blogging (WordPress) is free… then this is not that far off. What’s the benefit for Google to make it free, you ask? Well… simply put, data. Lots of it. Google desperately wants to get their spiders behind Facebook’s walled garden and this is the perfect play to do so. Because Facebook can’t deny these applications entry, Google can learn a tremendous amount about users and brands that would benefit their business as a whole.

Another obviously play for Wildfire is to speed up the integration and adoption of Google Plus. Many of these management applications don’t yet include Google Plus. By fast tracking the development of G+ into Wildfire, this will have a ripple affect amongst all of the other big publishers.

Despite what the team at Wildfire says, their world will be permanently changed by this acquisition. Marketers are soon going to find a bevy of social media tools at their disposal, and will no longer have to defend that line item for social media management software much longer. It’s just the way the tech world works. When a big company has a big data play and the stakes are this high… there’s nothing that will stop them from maximizing their collection.

I give it 12 months before Wildfire is free at the enterprise level.

Big three stories of the week!

By | apps, digital marketing, ecommerce, facebook, interactive marketing, mobile marketing, Search Engine Marketing, search engine optimization, Uncategorized | 3 Comments

Though Friday the 13th is generally considered an unlucky day, it is Friday and it can’t really be that bad. Here is the weekly round up of the top tech stories that you can’t miss this week. One story will affect your search engine optimization plans, one will effect your holiday shopping next year, and the final will make you rethink about mobile marketing.

1. Google launches “search plus your world”

Google continues its move to social networking dominance by launching “Google search plus your world”. Now, we all know that Google is the undisputed king when it comes to search, and we have all been watching as they awkwardly try to transition into social networking. It reminds me of when Eddie Murphy was the king of stand up comics and for some reason awkwardly tried to transition into being a singer. We all knew he was really good at one thing, and yet he had to try singing. But I digress. Google is launching “Search plus your world” for Google plus members which should benefit those social networkers who have become part of the Google Plus network. Google search plus your world will enable the user to search across both the wider internet that Google traditionally provides search results for as well as across your social network (Google Plus only). There is a little toggle switch at the top so you can choose between the two if you like. Here is an example of how it works:  you type in something like “Pizza” (My favorite search query) you will get both the traditional results, along with results that show your friends eating pizza, or pizza recipes they share. Here is Google’s video that shows the new social networking features in the search engine. For privacy purposes these social features will only appear if they are shared with you or if the post is public. Additionally Google will add the image results to your search so you will see both the images Google traditionally has in its index as well as images of your social circle. We will keep an eye on it because the Google search plus your world will definitely begin to effect search engine optimization efforts.

2. Consumer Electronics show

The CES is where the latest and greatest in all things electronic are released. If you don’t know what it is, it is basically what happens when a nerd goes to heaven. I didn’t get to go this year, but I did get to read about these great new gadgets:

  • 3D printer – This is just so amazing. Instead of printing on paper it prints on plastic, and the printer bring what is on the computer screen to life. I saw a video and it was able to “print” a flute, a replica of a person, a mannequin head, a toothbrush, and a shoe. Now, I don’t want any of those items per say but the possibilities are endless. I can see this increasingly being used for ecommerce.
  • Lenovo Yoga – Both a laptop and a tablet this is one very cool machine.  It is a laptop that can fold back and become a tablet, or fold over and become a stand to watch movies or TV on. The part that I like the best is that it has both the functionality of a tablet with screen based movements as well the laptops processing power and keyboard. It would be so nice not to need a laptop and tablet separately.

3. Are apps more important than search on mobile?

I saw the link to this article on Danny Sullivan’s facebook wall and thought it was worth taking a read. It brought up some valuable points about how people use and search on their mobile devices as compared to how they use apps on their mobile devices. Some main points that I took away from the article are:

  • Mobile users may be searching the web less than we think and are instead searching the app store.
  • Whereas a mobile website may be browsed momentarily, an app is on the phone and will be opened again and again. This means repeat traffic
  • Consumers interacting with apps show more brand favorability and purchase intent.

Articles like this continue to show that the cutting edge of the digital revolution is in mobile, and the playing field will continue to change

Those are the big three stories for the week – have a great weekend!

Once Upon A Timeline

By | facebook, social media | No Comments

What to do about the Facebook Timeline

The Facebook Timeline is coming and there is not too much you can do about it. I don’t mean coming in the sense that it will soon be released (it already is), I mean it is coming in the sense that you are soon going to have one – like it or not. Facebook has made it clear that Timelines are the way Facebook is going and these will basically be the story of your life. Are you ready for the story of your life to be displayed? Is your company ready for the story of its existence to be displayed? How will this affect your digital marketing plan? What does this all mean – let’s explore.

The Concerns:
First off many users have been concerned about their privacy, and if the timeline is not updated or edited I can see why. When you look back on the Timeline it is the story of your life: the good, the bad, and the ugly. This can work for or against you. Yes, the posts that Facebook is digging up have always been available – but for someone to look through them they would have had to put in some serious time and effort to keep clicking “More Stories”. They would basically have to be the stalker from the movie “Swimfan”. In this new Timeline format your whole history is laid out in one easy to read format. One stupid comment, ex-girlfriend, and bad decision at a time. Fortunately, Facebook provides a way to edit the Timeline. Just select the post you want to remove from the timeline and click “hide” – it will save you a lot of hassle. The idea is that you are able to share your life, and this is a great tool to do it – just be careful that you only share the parts that you want.

The Possibilities:
The part that is interesting to me as a digital marketer is what companies are going to do with the Timeline when they engage with it. The Timeline is a great way to connect with your customers and let them know the story of your brand. It will put a humanizing face on the company and show that people work at your company. Humanizing your company is an excellent digital marketing technique. Each message and each historic event shows that your company was built by people, and is not some random entity. Additionally (and I think more importantly), you can put a message out and do not necessarily have to sustain a community. Yes, interaction will always be important on Facebook, but with the Timeline you will be able to put out a consistent message without monitoring the network all the time. This is great for smaller companies and/or companies that do not have a full time social media person.

The Timeline, like any new social media event provides opportunities as well as challenges. It is important to recognize that even though these are new updates, they are here to stay. The Timeline is something you are going to have to embrace for your personal life, and your company is going to have to embrace for digital marketing. Learn to use it and make it work for you, then not only will you have a great past, you will also be looking good in the future.

3 Social Media Dos & Don’ts to help you Land that Job

By | facebook, interviews, social influence, social media, twitter | No Comments

Social Media is a big part of our lives now. We post pictures, share stories, communicate with friends but would you want your future employer to see everything you share on Facebook and Twitter? Its obvious we keep LinkedIn clean, but employers are doing more than checking out your LinkedIn Profile. Reppler researched 300 individuals in charge of hiring at their company and came up with a few surprising results. Whether or not you agree that this acceptable, its happening. 91% said they use social media to screen applicants. The majority will check Facebook 76%, followed by Twitter 53%, and then LinkedIn 48%. If you’re not careful you could be rejected by that dream job because of a few silly pictures on Facebook.

3 Don’ts to Consider on your Profiles:
1. Don’t post inappropriate photos of you drinking or using drugs, and don’t allow yourself to be tagged in them.
2. Don’t post inappropriate comments, discriminatory remarks, or negative comments including previous employers.
3. Don’t use poor grammar or display poor communication skills.

The best thing you can do would be to just tighten the security of your pages. Everyone has fun but there are something that don’t need to be shared with the world.

On the other hand, social media isn’t all bad when it come to potential employment. Sometimes what you share is what gets you the job.

3 Dos to Consider on your Profiles:
1. Do make your profile show your interests and hobbies, employers appreciate well-rounded individuals.
2. Do allow your profile to show off your creativity, especially if creativity is part of the industry you seek.
3. Do use your profile to demonstrate your professional capabilities, and share awards or accomplishments.

Even if you do get turned away or turned down because of your social media profiles, it may be for the best if the company does not feel you would fit well with them. Organizational fit is important, if you don’t mesh well with the company both of you will be unhappy.

P.S. We are looking for a Web Developer (PHP with ZEND and Magento experience preferred) Check out our Careers Page for more Info!

Facebook of the Future

By | facebook, innovation, social influence, social media | One Comment
If you haven’t already heard or seen about the Facebook changes, then really what are you doing with your life? Actually living one? Not cool. Facebook is rapidly changing their look offering more features, and removing old ones. With these changes come complaints, confusion, and curiosity as to how these features work and how much of their information is going to be shared. Facebook engineers have been working on these changes for a while and on September 22, Mark Zuckerberg announced all of the upcoming updates that will slowly make their way to your account.

Here is a list of the major changes and their descriptions to ease you into the Facebook of the future:

The new timeline feature has not yet been made public but is one of the biggest changes to come. This feature will basically turn your account into an online scrapbook pinpointing specific big events and showcasing them through pictures, statuses, or check-ins. An algorithm determines what is deemed as important, along with anything else you may want to check as important. You can also go back and fill-in old dates up to your date of birth if you choose. Zuckerberg described that currently Facebook does a good job of telling friends who you are now, but not what you’ve done in the past. This aims to solve that problem.

Cover Photo
A new look is coming to profile pages,  one of the new features you will see is the cover photo. This is just one large photo of your choice, at the top of your profile page. This gives the page a new fresher face-lift, slightly resembling a blog.

News Feed
The News Feed has been one of the current changes to your page. The “Most Recent” news feed has been pushed down to make room for “Top Stories” in which Facebook has an algorithm to find what news is most relevant and important to you. Although many say it is inaccurate and random, it just started and will take some time to get into full swing. The algorithm incorporates who you contact the most frequently, along with what has the most likes and comments among other variables. The goal here being if you don’t use Facebook very often or were away, the most interesting news from your friends would be the first information you see when you log-in next. The more frequently you use Facebook the more recent those stories are. Basing this idea off of a newspaper set-up, where the front page has all of the headlining stories.

Side Ticker
In contrast to the “Top Stories” feed which holds the important news, the side Ticker holds less important updates from friends. Updates such as involvement in a game, or liking a new page which are considered to be annoying news. However, you can already see the Ticker on your page and many find it in itself disruptive and distracting. Another issue to point out on the Ticker is you are able to click on and see friend’s comments to non-friends. Privacy issues must be re-examined to see how this can be prevented.

Open Graph
Open Graph might change the whole Facebook playing field. This allows people to share what they are doing and friends are able to join in. Say for example you are listening to a great new band, you share this on Facebook and a friend can join in exactly on the part of the song are you listening to. As if you were together. All of which can be done through the creation of new apps for Facebook particularly good for industries such as communication publications, music, videos, games, and lifestyle interests. With the new set of apps, you won’t even have to leave Facebook to explore them, they will be right inside of Facebook encouraging you to never leave the site with everything you might possibly want right there.

Along with the new set of apps comes a new permission privacy setting, where apps only need to ask for your permission one time and never again. This is alarming to many users, and needs to be further looked into once the apps begin surfacing. Just keep in mind who you are giving permission to.

Now you have a little insight as to what is coming on Facebook; some good and some not so good features. How are these changes going to affect Google+? Will any of the features be altered or removed? Only time will tell, until then like our Facebook page to keep up with these changes and others at or if you have any other Social Media inquiries let your friends at Digital Operative help you out!

Social Media Scores a Touchdown with the NFL

By | blogging, digital marketing, facebook, social media, twitter | No Comments
The NFL is a large organization with hundreds of players and hundreds of people working behind the scenes to make it work, but along with them you have to include the millions of fans. Each team has millions of fans, and even some players have millions of fans of their own. So how do they keep all these fans informed and interested when its not game day? Social Media.

Social Media has taken the NFL by storm. Everyone has a twitter account, every team has a Facebook page, Players are making youtube videos, teams are participating in blogs – all of this to be able to communicate more freely with not only the fans but with other players, agents, and journalists. Twitter allows for players to have their own voice, fans are able to communicate directly with them and see who they really are. Former defensive tackle for the Cincinnati Bengals and Tennessee Titans John Thornton said “ Social media has taken the place of autographs [...] now you want players to reply to you on Twitter”. Commentators are even able to give their commentary out of the press box, allowing for continuous conversation of the game.

There are multiple social media strategies teams can implement. For example if the team account were to be used as just a news base, other players and personality accounts related would fill in for the gap of human connection. This may or may not be good, if those other accounts are not good representations of the team. A human voice needs to be there especially in the event of negative press, to smooth things over.

Another factor to take into account is how easy it is for the public to take a comment and turn it negative. The public cannot hear the sarcasm or humor in a tweet, so being cautious is always a necessity. As a result in 2010, the NFL announced its social media policy – one of the first sports industries to place regulations on usage. The policy included restrictions for players using social media sites 90 minutes before a game, all the way through post game interviews. (The NBA implemented a similar policy banning social media 45 minutes before a game.)

Social Media, but Twitter in particular, became increasingly important during the NFL Lockout debate. Players often tweeted their experience and reaction following meetings, allowing for fans to build support or share their opinions. For the most part fans stood by the players, and opposed Commissioner Roger Goodell. At the end of the lockout players used social media as a place to thank fans for sticking by them. Players created Youtube videos to personally express their gratitude, others submitted statements to blogs.

Other important events for the NFL such as The Draft and the Superbowl have utilized social media as one of their main forms of communication. Sending out teasers and small snippets of information prior to the event, build hype and start the conversation early. In addition new web pages, blogs, Facebook and Twitter accounts are created specifically for these special events.

Despite all these advances in communication for the NFL, football is a television based program so incorporating social media into television programming is key. Bringing fans from the Internet to the tv, and from the tv to join the conversations online. Their goal to not over power one another, but to combine efforts and compliment each other. Many post-game and pre-game shows have done a nice job including player’s tweets and fan’s comments to their shows adding to the story and offering another perspective to the discussion.

Future of social media for the NFL: location-based services like Foursquare i.e., checking-in at games, stadiums, etc. More research needs to be done on how to capture these users and provide benefits for doing so.

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