The Ice Cream Sandwich OS or Android 4.0 was recently unveiled in Hong Kong on October 18. This new OS has been much awaited and there were high hopes for its new features.  Just a week before Apple released their iPhone 4S and its a hard act to follow. Although Ice Cream Sandwich hopes to [...]

Google Wallet is one of Google’s newest creations has recently gone public for all to try out. This is an amazing innovation in the world of shopping and in-person transactions. Basically Google Wallet is a payment platform, where you wave your NFC (Near Field Communication) enabled cell phone over an NFC card reader and the [...]

With any new Search Engine Optimization (SEO) project, exploring the available keyword inventory is like choosing the best materials to build the foundation for your house. Would you build your house on sticks or clay or bricks? Whenever starting that process, if you’re as SEO rockstar you’ve got tools bookmarked or downloaded already. What if [...]

So yesterday @RyanSisson, our Account Strategist at DO, calls me into his office raving about this Arcade Fire project. Let’s just say that I was amazed and felt like I actually saw something I hadn’t seen in awhile … creative use of technology.
From the Google Blog (post here):
“Today we’re excited to launch a musical experience [...]

When crafting a Social Media Strategy, we often think about the people and who were are trying to engage and activate. So you look at demographics, what tools, apps and websites they are using; you begin to build out these utopian profiles for the people you feel your message will resonate with.
So how is this [...]

What’s the difference between a traditional marketing plan and a marketing plan that integrates social media? It means more exposure, but more importantly it means better exposure if used correctly. Most of us know how powerful a marketing campaign can be by integrating social media into it. A lot of content is out there on [...]

Recently there’s been a lot of buzz surrounding a few services that Google is releasing in the coming year, but I’ve noticed something conspicuously absent from most articles about them: what they mean systemically for Google. I’ve got a few things that have been brewing in my mind about the implications of these services [...]

Optimizing your site using the right approach,
Is the subject I’m going to broach.
There are certain things you should implement during this process
If you follow these basic steps, you should expect nothing less.
Your site will optimize without a doubt,
If you follow this route.
Keywords and phrases is where you want to start.
If you don’t do your research, [...]