Incase you haven’t seen it yet Old Spice recently launched a campaign that responds to peoples questions from Twitter, YouTube, and Redditt. The key difference in this campaign is that they use video. Using video allows for Old Spice to leverage the personality of their newest spokesman, Isaiah Mustafa (aka “The Man Your Man Could [...]

So once in awhile I come across some ads that speak to me and peak my interest. Today I had a page saved to go back and check out. On that page was the following ad from The Ladders. Yeah you know them, $100k+ jobs around the country. Talk about targeted browsing.
What catches my [...]

For all you breakdancers out there with wicked cool moves, I hope you’re reading this. Social Media Breakfast San Diego is proud to announce that Altec Lansing, a company that makes a wide range of audio systems for the home and office, will be sponsoring the upcoming session. Here is the cool news: [...]

As reported in a recent article in the Wall Street Journal, “Publicis Groupe SA (PUB.FR) Sunday said it will acquire Microsoft Corp.’s (MSFT) digital advertising agency Razorfish for $530 million.” Publicis reported that as this acquisition is completed, approximately a quarter of their annual revenues will come from digital communications.
Some interesting points about this deal:

Microsoft [...]

I realize that when you first view the title you might think, hmm … vague much? Well that’s a little on purpose and little experimental. Back in November of 2007, I posted a question to my LinkedIn network asking, “What is the best advice you can give a fresh, young marketer right out of school [...]