When crafting a Social Media Strategy, we often think about the people and who were are trying to engage and activate. So you look at demographics, what tools, apps and websites they are using; you begin to build out these utopian profiles for the people you feel your message will resonate with.
So how is this [...]

With the whole iPhone app craze going on, many brands are finding ways to not only add value to their current customers’ experience, but also provide a gateway for browsers. Zipcar is one of those brands that gets it.

With the introduction of their new iPhone application, Zipcar is enabling current and potential customers to:

Find Zipcar [...]

Recently there’s been a lot of buzz surrounding a few services that Google is releasing in the coming year, but I’ve noticed something conspicuously absent from most articles about them: what they mean systemically for Google. I’ve got a few things that have been brewing in my mind about the implications of these services [...]

BJ sent me a link to PhoneGap yesterday and asked me to take a peek at it, here are my two cents on it.
PhoneGap as a whole is extremely impressive, but it’s probably more ambitious than functional at this point. The main selling point for the platform is that there is practically no barrier [...]

Luckily we’re pretty tapped into the retail industry over at Digital Operative and we love watching to see what the giants are working on in the background with their big agencies. So today’s news comes from two well known brands: Target and Gap
Both brands are moving a bit of viral marketing and advertising in their [...]