Though Friday the 13th is generally considered an unlucky day, it is Friday and it can’t really be that bad. Here is the weekly round up of the top tech stories that you can’t miss this week. One story will affect your search engine optimization plans, one will effect your holiday shopping next year, and [...]

I recently attended an interesting webinar held by Hootsuite guest starring Geotoko. It was a little salesy, but the premise of the webinar is that location based marketing is the way of the future. Not the pretend future we were promised in Back to the Future Two with awesome flying skateboards and shoes that self [...]

When crafting a Social Media Strategy, we often think about the people and who were are trying to engage and activate. So you look at demographics, what tools, apps and websites they are using; you begin to build out these utopian profiles for the people you feel your message will resonate with.
So how is this [...]

With the whole iPhone app craze going on, many brands are finding ways to not only add value to their current customers’ experience, but also provide a gateway for browsers. Zipcar is one of those brands that gets it.

With the introduction of their new iPhone application, Zipcar is enabling current and potential customers to:

Find Zipcar [...]