Category Archives: Press Release

Injinji Partnership

A New Partnership Announced

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FOR IMMEDIATE RELEASE

Heather Serdoz
Content Marketing Specialist
Digital Operative
619-795-0630
heather.serdoz@digitaloperative.com
www.digitaloperative.com
 

Injinji® Engages Digital Operative to Enhance their Ecommerce Experience

SAN DIEGO, Calif., Sept. 10, 2016 — Full-service digital agency, Digital Operative, Inc. announces a new engagement with the performance toe sock brand, Injinji®. Digital Operative will be working alongside key stakeholders from Injinji’s brand, marketing and ecommerce teams to establish a new ecommerce experience for consumers focused on better product education, interactive merchandising and social proof. Leveraging the Magento 2.0 ecommerce platform, Injinji will be empowered with better merchandising, sales and marketing capabilities.

Digital Operative CEO, BJ Cook states, “We were immediately excited about working with Injinji on relaunching their new direct-to-consumer ecommerce experience. This is a brand that has been innovating in their space for the past decade and we want to help them ensure their ecommerce is ready for years to come. This is one of those brands that gets the team excited and I’m sure we’ll have plenty of converts wearing toe socks around the office.”

This partnership between the two companies is something that’s been in the making for the last couple of years. Both, brand and agency are elated at the fruition of the newly founded relationship.

“We are thrilled to partner with Digital Operative, a San Diego based agency well acquainted with brands in the outdoor industry and leaders in the eCommerce and digital landscaping space,” said Javier S-Mariscal, Manager of Consumer Insights & Communications. “We strive to provide the best quality and performance toesocks to our customers and are looking forward to being able to provide the same experience online.”

Contact heather.serdoz@digitaloperative.com for additional information.

About Injinji®

Performing since 1999, Injinji® is the innovator of the patented five-toe-sleeve Performance Toesock™ for sport, outdoor and casual use. Injinji, which means to reach one’s peak performance, is dedicated to helping athletes attain their personal best by offering a seamless, anti-friction sock that offers the ultimate in natural toe splay, blister prevention and superior moisture management. For A Better Performance in ANY Shoe™ www.injinji.com

About Digital Operative

Digital Operative is an award-winning, full-service digital agency where transformative digital marketing meets creative commerce. We understand that today’s “anywhere customer” browses, compares and buys across many channels. That’s why our offering is fully integrated to cover Brand Strategy, User Experience (UX), Visual Design, Digital Marketing, Analytics and Development. We work with our clients to build better relationships with their customers at the intersection of commerce, content and community. Our mission is to deliver cross-channel customer experiences that ultimately help our customers’ businesses grow their awareness, engagement and revenue. Headquartered in San Diego, CA with a second location in Denver, CO, we pride ourselves in working with brands in Outdoors, Active Lifestyle, Fashion, Consumer Electronics, CPG and Non-profit. For more information please visit www.digitaloperative.com.

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Outdoor Foundation Press RElease

Digital Operative Continues Commitment to Outdoor Industry

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Digital Operative Continues Commitment to Relentlessly Pursue Success in Outdoor Industry

Through their select projects, partnerships, and practices, Digital Operative continues to devote themselves to work that inspires a connection to an active, outdoors lifestyle

FOR IMMEDIATE RELEASE

Nikki Johnson
Agency Marketing Manager
Digital Operative
(619)795-0630
Nikki.johnson@digitaloperative.com
www.digitaloperative.com
 

SAN DIEGO, CA (July 29, 2015) – Digital Operative, a full-service digital marketing agency, is proud to continue their dedication to supporting the Outdoor Industry. Through outreach projects that reinforce their mission to “relentlessly pursue success” in everything that they do, Digital Operative remains committed in encouraging outdoor participation through multiple channels.

Having always been involved with the outdoors industry, Digital Operative commits to guiding their strategy towards an active lifestyle, in order to remain connected digitally and with the outdoors.  “As digital continues to grow and become a more integrated part of life, we want to be the architects behind connecting more people outside and making a change in the community”  says B.J. Cook, CEO of Digital Operative.“Many people look at technology as a hindrance to outdoor participation, we look at it as a catalyst for connecting more people outside.”

In 2014–in collaboration with the Outdoors Foundation–Digital Operative developed and launched an interactive platform in the Get You(th) Outdoors Challenge. The contest strived to inspire younger generations to get outside through an engaging awareness project targeted towards the online outdoor industry. Members were encouraged to share their outdoor activity stories in order to ignite conversation and incite lasting change in “ensuring that the next generation has the opportunity to play outside” according to executive director of the Outdoor Foundation Chris Fanning. Digital Operative applied their expertise to serve as that catalyst which introduces the online community to the great outdoors.

Digital Operative has also partnered with Outdoor Nation, an Outdoor Foundation initiative, for two years running in their Outdoor Nation Campus Challenge (ONCC). The successful campaign, which reached 2.5 million people across the nation’s college community, gave student bodies a larger platform to use their powerful voices to motivate as many people as possible into pursuing an active lifestyle.

Even Digital Operative’s individual team members concentrate on achieving beneficial outdoor outreach. Dave LaSorte, Vice President of Sales and Business Outreach, has been integral in facilitating donations from outdoor retailers to Outdoor Outreach, a local non-profit. Dave prides himself in implementing the Digital Operative mission to “relentlessly pursue success” in both his community and career work.

Along with partnering with the Outdoor Foundation and Outdoor Retailers for 2015 — Digital Operative will host the Official Outsider’s Ball After Party, Tuesday, August 4, 2015 from 10pm-1am at The Bodega in Salt Lake City, UT. and will bring their thought leadership to Outdoor Retailers Educational series where CEO BJ Cook and Director of Strategy & Planning Eric Hanser will speak focusing on how to bring digitally focused youth outdoors. Their presentation, entitled Generation Z Inside Out, will provide the best practices on how to engage and inspire the “digital native” generation to be as connected outdoors as they are digitally.

A commitment to outdoor awareness is of the utmost importance to Digital Operative. They pride themselves in relentlessly pursuing success in all projects, including their nonprofit and community work. To learn more about how Digital Operative integrates their outdoor outreach and active lifestyle vision to their services, visit http://www.digitaloperative.com

About the Outdoor Foundation & Outdoor Nation

The Outdoor Foundation is a not-for-profit organization dedicated to inspiring and growing future generations of outdoor enthusiasts. Through groundbreaking research, action-oriented outreach and education programs, the Foundation works with partners to mobilize a major cultural shift that leads all Americans to the great outdoors. In 2010, the Foundation launched Outdoor Nation, a pioneering initiative that aims to empower young leaders to champion the outdoors on campuses and in communities across the United States. For more information visit: OutdoorFoundation.org and OutdoorNation.org

About Digital Operative

Digital Operative is an award-winning, full-service digital agency that primarily focuses on brand positioning and innovation by using transformative digital marketing combined with creative commerce.  We understand that today’s customer uses a wide variety of channels to browse, buy, and compare which is why our offering covers Brand Strategy, User Experience (UX), Visual Design, Digital Marketing, Analytics and Development.  Our winning combination of success includes doing things with passion, purpose, and a mission in mind — This means celebrating/working with ambitious brands that are unafraid to embrace new experiences in the search for greater rewards. Headquartered in San Diego, Ca with a second location in Denver, CO we are “Relentlessly Pursuing Success” for all brands in the Outdoors and Active Lifestyle, Fashion, Consumer Electronics, CPG and Non Profit Industries. For more information please visit http://www.digitaloperative.com.

Optimizely, Opticon Press Release

Digital Operative Signs On As Sponsor At Opticon

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Digital Operative Announces Sponsorship For Second Year at Optimizely’s Annual Opticon Conference

Director, Strategy and Planning, Eric Hanser To Present “Consumer Listening” During Round Table Discussion

FOR IMMEDIATE RELEASE

Nikki Johnson
Agency Marketing Manager
Digital Operative
(619)795-0630
Nikki.johnson@digitaloperative.com
www.digitaloperative.com

SAN DIEGO, CA (March 31, 2015) – Digital Operative, a full-service digital marketing agency, signed for a second year to sponsor Optimizely’s Opticon, an event for experience optimization and testing. The event will take place June 17-18, 2015 at Pier 27 in San Francisco, California.

Opticon is the premier event for members of the experience optimization and testing community. Opticon’s annual conference is where marketers, product marketers, and developers come together to learn, showcase, and share best practices in experience optimization.

This year Digital Operative will sponsor a roundtable discussion on Consumer Listening: Tools and Tactics to letting customers guide your testing choices. Digital Operative’s Director, Strategy and Planning, Eric Hanser will lead the discussion. Last Year Eric was nominated by Optimizely as testing hero of the year and has since gone to speak at Outdoor Retailer Summer Market, the largest outdoor show in North America, on the Culture of Optimization.

“Optimization and testing is the only unbiased way to take the guess work out of UX and visual design decisions on your site.” Says, Hanser “But, deciding which elements get tested in the first place can often still be a matter of personal choice. The goal is to find a way to listen to your customer’s needs, wants and barriers and to let them guide in the development of your testing plan.”

No matter the challenge brought to Digital Operative, ultimately they are aware that it comes down to the willingness to listen to the consumer. Digital Operative knows that the consumers can be an integral part to guiding clients testing plans.To learn more about Digital Operaive’s cutlture of testing visit http://www.digitaloperative.com/services/conversion-optimization/.

About Optimizely

Optimizely is the world’s leading web optimization platform, providing A/B testing, multivariate testing, and website personalization for individuals and organizations with and without technical expertise. The platform’s ease of use empowers organizations to conceive of and run experiments that help them make better data-driven decisions. With targeting and segmentation using powerful real-time data, Optimizely meets the diverse needs of any business looking to deliver unique web experiences to their visitors.

About Digital Operative

Digital Operative is an award-winning, full-service digital agency where transformative digital marketing meets creative commerce. We understand that today’s “anywhere customer” browses, compares and buys across many channels. That’s why our offering is fully integrated to cover Brand Strategy, User Experience (UX), Visual Design, Digital Marketing, Analytics and Development. We work with our clients to build better relationships with their customers at the intersection of commerce, content and community. Our mission is to deliver cross-channel customer experiences that ultimately help our customers’ businesses grow their awareness, engagement and revenue. Headquartered in San Diego, CA with a second location in Denver, CO, we pride ourselves in working with brands in Outdoors, Active Lifestyle, Fashion, Consumer Electronics, CPG and Nonprofit. For more information please visit http://www.digitaloperative.com.

Press Release ONCC

Digital Operative Partners with Outdoor Nation For ProBono Project

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Outdoor Nation Signs Back On With Digital Operative to Launch The Outdoor Nation Campus Challenge For A Second Year 

Presented by The North Face, And Using The Digital Operative ContestCore Platform, The Outdoor Nation Is Looking For 50 Schools To Go Head To Head This Fall

 

FOR IMMEDIATE RELEASE
Nikki Johnson
Agency Marketing Manager
Digital Operative
(619)795-0630
Nikki.johnson@digitaloperative.com
www.digitaloperative.com

SAN DIEGO, CA (March 31, 2015) – Digital Operative, a full-service digital marketing agency, signed for a second year to work with the Outdoor Nation as their Pro-bono project — to engage college students and Universities in the outdoors through the Outdoor Nation Campus Challenge (ONCC). The six-week, head-to-head competition will take place in September and determine the National Outdoor Champion. The North Face will be a title sponsor for a second year, continuing its support of Outdoor Nation, which is an initiative of the Outdoor Foundation.

In 2014, the Outdoor Nation Campus Challenge had a social reach of over 2.5 million people including, students, faculty members, alumni and community members during ONCC. “We’re thrilled to kick off the Outdoor Nation Campus Challenge for a second year,” said Chris Fanning, executive director of the Outdoor Foundation, the organization that founded the Outdoor Nation initiative. “This year, we are engaging more college campuses, activating more young people and ultimately getting more Americans into the great outdoors.” The 2015 Campus Challenge is looking to engage 50 colleges and activate 75,000 young people in outdoor recreation. Register for the Challenge from now through May 1, 2015.

Digital Operative continues to relentlessly pursue a successful strategy in which technology is used not only as a common medium for information sharing, but as further encouragement for others to pursue an active, outdoor lifestyle.“Technology is not a hindrance to the outdoor community, but rather a catalyst” says B.J. Cook, CEO of Digital Operative. “As digital continues to grow and become a more integrated part of life; We want to be the architects behind connecting more people outside and making a change in the community.” Digital Operative has designed and developed the Outdoor Nation Campus Challenge using their ContestCore platform.

No matter the direction that is taken by Outdoor Nation, ultimately they are aware that it comes down to the willingness to seek their audience wherever they may be, outdoors or on social networks. For more inforamation on the Outdoor Nation Campus Challenge, http://www.oncampuschallenge.org/.

About the Outdoor Foundation & Outdoor Nation

The Outdoor Foundation is a not-for-profit organization dedicated to inspiring and growing future generations of outdoor enthusiasts. Through groundbreaking research, action-oriented outreach and education programs, the Foundation works with partners to mobilize a major cultural shift that leads all Americans to the great outdoors. In 2010, the Foundation launched Outdoor Nation, a pioneering initiative that aims to empower young leaders to champion the outdoors on campuses and in communities across the United States. For more information visit: OutdoorFoundation.org and OutdoorNation.org

About Digital Operative

Digital Operative is an award-winning, full-service digital agency where transformative digital marketing meets creative commerce. We understand that today’s “anywhere customer” browses, compares and buys across many channels. That’s why our offering is fully integrated to cover Brand Strategy, User Experience (UX), Visual Design, Digital Marketing, Analytics and Development. We work with our clients to build better relationships with their customers at the intersection of commerce, content and community. Our mission is to deliver cross-channel customer experiences that ultimately help our customers’ businesses grow their awareness, engagement and revenue. Headquartered in San Diego, CA with a second location in Denver, CO, we pride ourselves in working with brands in Outdoors, Active Lifestyle, Fashion, Consumer Electronics, CPG and Nonprofit. For more information please visit http://www.digitaloperative.com.

Press Release ONCC

Outdoor Nation Campus Challenge Was Huge Success

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Outdoor Nation Campus Challenge Was Huge Success

Outdoor Nation Campus Challenge Partnered with Digital Operative to Reach Over 2.5 million People

FOR IMMEDIATE RELEASE

Nikki Johnson
Agency Marketing Manager
Digital Operative
(619)795-0630
Nikki.johnson@digitaloperative.com
www.digitaloperative.com

SAN DIEGO, CA (January 29, 2015) – Digital Operative, a full-service digital marketing agency, worked with the Outdoor Nation to engage college students and Universities in the outdoors through the Outdoor Nation Campus Challenge (ONCC).

In just eight weeks the Outdoor Nation had a social reach of over 2.5 million people including, students, faculty members, alumni and community members during ONCC. Over 2,500 activities were logged with just the top 10 winners. Outdoor Nation worked to encourage an online conversation that will translate into real and lasting change for individuals and groups in the outdoors. “We believe college students have the power to change the world. This challenge is about school communities and student bodies joining together to try and get the most people outside and active” says Outdoor Nation. “Ensuring that the next generation has the opportunity to play outside is imperative to the outdoor industry.”

Digital Operative has pursued a strategy in which technology is used not only as a common medium for information sharing, but as further encouragement for others to pursue an active, outdoor lifestyle.“Many people look at technology as a hindrance to outdoor participation,” says B.J. Cook, CEO of Digital Operative. “We look at it as a catalyst for connecting more people outside and making a change.”

No matter the direction that is taken by non-profits such as Outdoor Nation, ultimately it comes down to the willingness to pursue their audience wherever they may be, outdoors or on social networks. For more information on the Outdoor Nation Campus Challenge, http://www.oncampuschallenge.org/.

 

About the Outdoor Foundation & Outdoor Nation

The Outdoor Foundation is a not-for-profit organization dedicated to inspiring and growing future generations of outdoor enthusiasts. Through groundbreaking research, action oriented outreach, and education programs, the Foundation works with partners to mobilize a major cultural shift that leads all Americans to the great outdoors. In 2010, the Foundation launched Outdoor Nation, a pioneering initiative that aims to empower young leaders to champion the outdoors on campuses and in communities across the United States. For more information visit: OutdoorFoundation.org and OutdoorNation.org.

About Digital Operative

Digital Operative is an award-winning, full-service digital agency where transformative digital marketing meets creative commerce. We understand that today’s “anywhere customer” browses, compares and buys across many channels. That’s why our offering is fully integrated to cover Brand Strategy, User Experience (UX), Visual Design, Digital Marketing, Analytics and Development. We work with our clients to build better relationships with their customers at the intersection of commerce, content and community. Our mission is to deliver cross-channel customer experiences that ultimately help our customers’ businesses grow their awareness, engagement and revenue. Headquartered in San Diego, CA with a second location in Denver, CO, we pride ourselves in working with brands in Outdoors, Active Lifestyle, Fashion, Consumer Electronics, CPG and Nonprofit. For more information please visit http://www.digitaloperative.com.

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Coffee Cargo

Digital Operative Announces New Partnership With Coffee Cargo A Premium KCup Subscription Service

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Digital Operative Announces New Partnership With Coffee Cargo

Digital Operative Will Work With Coffee Cargo To Create A Subscription Box Service Unlike Any Other

FOR IMMEDIATE RELEASE

Nikki Johnson
Agency Marketing Manager
Digital Operative
(619)795-0630
Nikki.johnson@digitaloperative.com
www.digitaloperative.com

SAN DIEGO, CA (January 13, 2015) – Digital Operative, a full-service digital marketing agency is excited to announce their partnership with Coffee Cargo, which is the leading coffee subscription box, to help consumers discover new, delicious, premium coffees.

Digital Operative has been brought on board to help Coffee Cargo create, name and mold their brand, which includes: designing and building the Coffee Cargo website to function with the subscription model and also managing all performance media. Coffee Cargo chose to work with Digital Operative because of their experience and knowledge in various categories, along with their proven track record and success with branding and consumer behavior.

Digital Operative’s team always helps clients build a brand they can be proud of and is looking forward to doing the same in their new partnership with, Coffee Cargo. Working with a company and helping them achieve a vision is exactly what Digital Operative excels in. “Getting to work with a brand in its infancy is exciting and we will be there to ensure their digital go-to-market strategy is solid. Our digital marketing capabilities are rooted in understanding consumer behavior and aligning those with the right strategy and marketing mix” Says Digital Operative CEO, BJ Cook.

Digital Operative always takes the time to collaborate with clients to develop winning marketing strategies that will incorporate every aspect of a successful ecommerce store. To learn more about what Digital Operative has to offer visit http://www.digitaloperative.com/services/

About Coffee Cargo
Based in San Diego, Ca. Coffee Cargo is a k-cup subscription box delivered to your front door every month. As industry insiders, we have a passion for discovering new coffee blends. We work hard to bring you unique coffees from the best small to mid-sized roasters as well as favorite well known brands. Our coffees are the best of the best; we look not just for overall taste profile and quality, but where the coffee comes from and when and how it was roasted. We’re dedicated to bringing you a better cup of coffee through the best tasting K-Cups® and we’re striving to improve sustainability in single-serve industry as a whole through recyclable K-Cup® initiatives. For more information on coffee Cargo, please visit http://www.coffeecargo.com.

About Digital Operative
Digital Operative is an award-winning, full-service digital agency where transformative digital marketing meets creative commerce. We understand that today’s “anywhere customer” browses, compares and buys across many channels. That’s why our offering is fully integrated to cover Brand Strategy, User Experience (UX), Visual Design, Digital Marketing, Analytics and Development. We work with our clients to build better relationships with their customers at the intersection of commerce, content and community. Our mission is to deliver cross-channel customer experiences that ultimately help our customers’ businesses grow their awareness, engagement and revenue. Headquartered in San Diego, CA with a second location in Denver, CO, we pride ourselves in working with brands in Outdoors, Active Lifestyle, Fashion, Consumer Electronics, CPG and Nonprofit. For more information please visit http://www.digitaloperative.com.

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Vix

Digital Operative and ViX Paula Hermanny Partner for Website Redesign

By | Clients, ecommerce, Press Release | No Comments

Digital Operative Partners with ViX Paula Hermanny to Relaunch

ViX Paula Hermanny Website Design

 

FOR IMMEDIATE RELEASE

Nikki Johnson
Agency Marketing Manager
Digital Operative
(619)795-0630
Nikki.johnson@digitaloperative.com
www.digitaloperative.com

SAN DIEGO,CA (October 21, 2014) –  Digital Operative, a full-service digital marketing agency is excited to announce their partnership with ViX Paula Hermanny, a leading luxury resort wear brand.

Digital Operative has developed the redesign for ViX ecommerce website, which includes enhancements in the sites operations, performance, and design. VIX brought Digital Operative on board because of their experience and knowledge in the ecommerce space, “The ViX Paula Hermanny website redesign stems from a desire to optimize the site’s function and performance,” says Lindsay Knott, Director of Ecommerce. “By leveraging Magento functionality, implementing a mobile responsive design, and streamlining all marketing efforts – ViX Paula Hermanny will strive to provide the ultimate experience for their direct-to-consumer customers.”

Digital Operative’s award winning team created a more seamless experience for ViX customers and helped to optimize and perfect user experience and interaction on the newly revamped Magento website. Digital Operative’s team also put a strong emphasize on a user-friendly mobile site to ensure the best experience on all devices for all users.

“The ViX Paula Hermanny website represents the balance that is required for a lifestyle brand that is also selling direct to consumer online. Using the Magento Enterprise platform, we were able to address all of the business requirements as well as create a content-rich customer experience fit for a luxury resort wear brand,” Says Digital Operative CEO, BJ Cook.

From the visual designs and user-experiences to the analytics and development, Digital Operative always takes the time to collaborate with clients to develop winning strategies that will incorporate every aspect of a successful ecommerce store. To learn more about what Digital Operative has to offer visit http://www.digitaloperative.com/work.html

About ViX Paula Hermanny

ViX Paula Hermanny is a leading luxury resort wear brand founded in 1997 and headquartered in San Diego, CA. ViX designs, manufactures and distributes the ViX Paula Hermanny and SOFIA brands worldwide. The beauty and soul of Brazilian beach culture along with the active spirit of Southern California are the inspirations behind founder Paula Hermanny’s designs. Both brands are carried in leading retailers worldwide including Bergdorf Goodman, Net a Porter, Saks Fifth Avenue, Shop Bop and Harvey Nichols, in addition to luxury resorts and specialty stores. For more information please visit http://www.vixpaulahermanny.com.

About Digital Operative

Digital Operative is an award-winning, full-service digital agency where transformative digital marketing meets creative commerce. We understand that today’s “anywhere customer” browses, compares and buys across many channels. That’s why our offering is fully integrated to cover Brand Strategy, User Experience (UX), Visual Design, Digital Marketing, Analytics and Development. We work with our clients to build better relationships with their customers at the intersection of commerce, content and community. Our mission is to deliver cross-channel customer experiences that ultimately help our customers’ businesses grow their awareness, engagement and revenue. Headquartered in San Diego, CA with a second location in Denver, CO, we pride ourselves in working with brands in Outdoors, Active Lifestyle, Fashion, Consumer Electronics, CPG and Nonprofit. For more information please visit http://www.digitaloperative.com.

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LaCanitna Doors Press Release

Digital Operative Wins W3 Award

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Digital Operative Wins Silver W3 Award for Work With La Cantina Doors Homepage Redesign

FOR IMMEDIATE RELEASE

Nikki Johnson
Agency Marketing Manager
Digital Operative
(619)795-0630
nikki.johnson@digitaloperative.com
www.digitaloperative.com

SAN DIEGO,CA (September 30, 2014)– Digital Operative, a full-service digital marketing agency, is excited to announce having won the Silver Award for LaCantina Doors’ web design in the 9th Annual W³ Awards.

Digital Operative and LaCantina Doors share a long and rich history of collaboration that has proven no matter what the task calls for, the end result will always be compelling and quality-driven performance.“We’ve been working with Digital Operative for two years and this time around we wanted to improve our visual presentation, navigation and user-friendly experience while introducing new product categories,” says Benjamin Woo, Director of Marketing. “By redesigning the home page to incorporate video and rollover content, we’ve been able to provide a more visual, interactive and engaging user experience.”

The W³ Awards web competition offers a chance for agencies both big and small to submit their most innovative and inspired products for web site designs, digital marketing programs and web videos. Web site designs were judged by the Academy of Interactive and Visual Arts (AIVA) and graded in a number of categories that included: creativity, usability, navigation, functionality, visual design and ease of use .Over 4,000 submissions, originating from the Fortune 500 companies to the smallest agencies,were measured solely by the quality of content.

Digital Operative recognized the opportunity to stand toe to toe with the best works that professionals from all backgrounds had to offer. “When our agency is working with a client whose product is of the highest quality in their marketplace, the team wants to make sure that what we create ultimately embodies that,” says B.J. Cook, CEO of Digital Operative. “Winning the W3 award validates all of the hard work.”

Digital Operative takes the time to collaborate with clients to develop winning strategies that will incorporate every aspect of a digital marketing campaign. From the visual designs and user-experiences to the analytics and development, their websites are always going to be the story that successfully reaches the consumer at the intersection between commerce, content and community. To learn more about what Digital Operative has to offer visit http://www.digitaloperative.com/work.html

About Digital Operative

Digital Operative is an award-winning, full-service digital agency where transformative digital marketing meets creative commerce. We understand that today’s “anywhere customer” browses, compares and buys across many channels. That’s why our offering is fully integrated to cover Brand Strategy, User Experience (UX), Visual Design, Digital Marketing, Analytics and Development. We work with our clients to build better relationships with their customers at the intersection of commerce, content and community. Our mission is to deliver cross-channel customer experiences that ultimately help our customers’ businesses grow their awareness, engagement and revenue. Headquartered in San Diego, CA with a second location in Denver, CO, we pride ourselves in working with brands in Outdoors, Active Lifestyle, Fashion, Consumer Electronics, CPG and Nonprofit. For more information please visithttp://www.digitaloperative.com.

W3 Awards

The W³ Awards honors creative excellence on the Web, and recognizes the creative and marketing professionals behind award winning Websites, Web Video and Online Marketing programs. Simply put, the W³ is the first major Web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies.The W3 Awards is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising, and marketing firms. Please visit www.aiva.org for a full member list and additional information. For more information about the W³ Awards, please visit www.w3award.com, email The W³ Awards at info@w3award.com

LaCantina Doors

Since its founding in 1993, LaCantina Doors remains a pioneer in designing and manufacturing folding doors, offering the most innovative and comprehensive range available. Dedicated to creating products that open spaces, LaCantina Doors’ expanded product line includes a new class of multi slide and complete range of swing doors that utilizes the same signature narrow stile and rail profile used in our folding doors, providing a complete matching door package.Designed and made in California, LaCantina Doors have contributed to award winning projects ranging from residential, retail, commercial, educational facilities, resorts and have become the preferred choice when it comes to products that open spaces. LaCantina Doors are available across the US and Internationally. For more information, please visit www.lacantinadoors.com

 

Digital Operative Press Release

Pro-Tec selects Digital Operative for its new Ecommerce Website

By | ecommerce, partners, Press Release | No Comments
Digital Operative will help Pro-Tec launch a new ecommerce website suitable for the actions sports lifestyle

 

FOR IMMEDIATE RELEASE

Nikki Johnson
Agency Marketing Manager
Digital Operative
(619)795-0630
nikki.johnson@digitaloperative.com
www.digitaloperative.com

 

San Diego, California, August 28, 2014 – Digital Operative, a full-service digital marketing agency, is excited to announce their new partnership with Pro-Tec, the original action sports protective gear brand established in 1973

According to Thomas Coover the Director of Digital and Athlete Management,Pro-Tec was looking to take their web presence and e-commerce to the next level. “We decided to partner with Digital Operative because their passion for success was evident from the first meeting to the delivery of the new site. Since the delivery of our site, we have seen substantial growth of our organic sales month over month. Our newly formed partnership will change the success of our company.”

Focusing on content, commerce and community, Digital Operative will be using its full-service approach to ensure that Pro-tec receives the best solution mix covering strategy & planning, user experience, digital marketing, responsive web design and technology for their new ecommerce website.

“At DO, it’s all about working with brands and people who are passionate. Pro-Tec, Thomas and his team are exactly that, says BJ Cook, CEO of Digital Operative. “Pro-Tec is approaching ecommerce strategically and we’re here to guide them on this journey.”

Together, Digital Operative and Pro-Tec are looking to build a long-term partnership that will continue to pave the way for ecommerce in the action sports category and ultimately enable customers with protective needs to find what they need efficiently . For additional information contact, nikki.johnson@digitaloperative.com

About Pro-Tec

Pro-Tec is the original skateboard protective gear brand, featuring the market’s most recognizable style of helmets. Pro-Tec designs are often imitated but never truly duplicated; that’s because no other action sports brand has 40-years of heritage producing the most stylish and technologically advanced protective gear. Action Sports participants have always found a way to adapt and push forward; a mindset Pro-Tec engineers embrace while aggressively pursuing new innovative designs. Today Pro-Tec delivers the very best in modern protective equipment with a broad range of impact technology for a variety of sports. No matter your sport, no matter your style, Pro-Tec has a helmet that meets the needs for you. for more information visit ShopProtec.com.

About Digital Operative

Digital Operative is an award-winning, full-service digital agency where transformative digital marketing meets creative commerce. We understand that today’s “anywhere customer” browses, compares and buys across many channels. That’s why our offering is fully integrated to cover Brand Strategy, User Experience (UX), Visual Design, Digital Marketing, Analytics and Development. We work with our clients to build better relationships with their customers at the intersection of commerce, content and community. Our mission is to deliver cross-channel customer experiences that ultimately help our customers’ businesses grow their awareness, engagement and revenue. Headquartered in San Diego, CA with a second location in Denver, CO, we pride ourselves in working with brands in Outdoors, Active Lifestyle, Fashion, Consumer Electronics, CPG and Non-profit. For more information please visit http://www.digitaloperative.com.

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Digital Operative Press Release

Digital Operative Ranks No. 1615 on the 2014 Inc. 5000

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Inc. Magazine Unveils 33rd Annual List of America’s Fastest-Growing Private Companies—the Inc. 5000

 

FOR IMMEDIATE RELEASE

 

Nikki Johnson
Agency Marketing Manager
Digital Operative
619-795-0630
nikki.johnson@digitaloperative.com
www.digitaloperative.com

 

SAN DIEGO, CA. August 26, 2014 — Digital Operative was ranked NO. 1615 overall and NO. 173 among all Marketing and Advertising Agencies on Inc. magazine’s 33rd annual Inc. 500|5000, an exclusive ranking of the nation’s fastest-growing private companies.

To date, the 2014 Inc. 5000, is the most competitive crop in the list’s history looking at the most important segment of the economy—America’s independent entrepreneurs. Companies such as Yelp, Pandora, Timberland, Dell, Domino’s Pizza, LinkedIn, Zillow, and many other well-known names gained early exposure as members of the Inc. 500|5000.

“We’re so excited to be a part of this year’s Inc. 5000 alongside brands and companies we feel are driving better customer experiences and a better economy,” says BJ Cook, CEO of Digital Operative. “Beyond our growth, this is validation that DO’s exceptional people are the drivers of quality services, strong client relationships and creative digital solutions.”

Partnering up with companies like Optimizely, Tenzing and Magento and hiring great people, Digital Operative has found a clear recipe for success — constantly digging in to understand the customer, brand and the role marketing & technology plays in the brand/customer relationship.

Along with a three-year sales growth rate of 264%, Digital Operative has worked hard to not lose sight of what’s important, operating under the motto of, “Content, Commerce and Community.” Striving to improve by way of creating unique content, always evolving knowledge of ecommerce and giving back to the community Digital Operative is a part of.

Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at www.inc.com/inc5000.

About Inc. and the Inc. 5000

Founded in 1979 and acquired in 2005 by Mansueto Ventures, Inc. is the only major brand dedicated exclusively to owners and managers of growing private companies, with the aim to deliver real solutions for today’s innovative company builders.  Total monthly audience reach for the brand has grown significantly from 2,000,000 in 2010 to over 6,000,000 today.  For more information, visit http://www.inc.com/ .

The Inc. 500|5000 is a list of the fastest-growing private companies in the nation. Started in 1982, this prestigious list of the nation’s most successful private companies has become the hallmark of entrepreneurial success. The Inc. 5000 Conference & Awards Ceremony is an annual event that celebrates their remarkable achievements. The event also offers informative workshops, celebrated keynote speakers, and evening functions. For more information on Inc. and the Inc. 5000 Conference, visit http://www.inc.com/.

About Digital Operative

Digital Operative is an award-winning, full-service digital agency where transformative digital marketing meets creative commerce. We understand that today’s “anywhere customer” browses, compares and buys across many channels. That’s why our offering is fully integrated to cover Brand Strategy, User Experience (UX), Visual Design, Digital Marketing, Analytics and Development. We work with our clients to build better relationships with their customers at the intersection of commerce, content and community. Our mission is to deliver cross-channel customer experiences that ultimately help our customers’ businesses grow their awareness, engagement and revenue. Headquartered in San Diego, CA with a second location in Denver, CO, we pride ourselves in working with brands in Outdoors, Active Lifestyle, Fashion, Consumer Electronics, CPG and Non-profit. For more information please visit http://www.digitaloperative.com.

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