With the whole iPhone app craze going on, many brands are finding ways to not only add value to their current customers’ experience, but also provide a gateway for browsers. Zipcar is one of those brands that gets it.

With the introduction of their new iPhone application, Zipcar is enabling current and potential customers to:

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If you’re not a fan of the company METHOD, well, you should be. These guys have been pushing the product design’s form + function while still maintaining aspects of sustainability since 2000. I’ve had the opportunity to not only visit their HQ in San Francisco, but also be a part of some strategic brainstorming sessions [...]