I had the opportunity of attending the 2nd annual Peace and Prosperity Summit at the University of San Diego. The topic of the summit was “Increasing Market Share through Social Branding.” The summit included some great social marketing leaders including Colin Brady, COO of Product (RED) and Priya Haji, CEO of World of Good.
Social branding [...]

So today I decided that our #DOSTREAM Twitter integration on our homepage had a good use for not only keeping people up-to-date with information about what we’re up to around Digital Operative, but also for ecommerce websites. Think about the shopping experience now; most people read reviews and research products before purchasing. According to the [...]

In case anyone was actually reading my tweets tonight, I managed to build my own pair of custom Nike 6.0 shoes using their NikeID web application. You can view the custom shoes here. As I was building my shoes and completing my purchase I started to think about how the release of Facebook Connect was [...]