We’ve had the opportunity to be a part of a growing, great social enterprise called iLoveSchools.com. Based in San Diego, we’ve had our hand in all aspects of their online platform from strategy, design, development and now even some pro-bono marketing.
One of the greatest fulfillments is to see someone believe in something you also believe [...]

1. Unwrap Your Free Gifts
Use the software and tools people have developed and put online for free in conjunction with your social media campaign. Did you know there are ways to track how many visitors you have on your Facebook fan page? Are you using bit.ly links to track the links you tweet about? [...]

For all you breakdancers out there with wicked cool moves, I hope you’re reading this. Social Media Breakfast San Diego is proud to announce that Altec Lansing, a company that makes a wide range of audio systems for the home and office, will be sponsoring the upcoming session. Here is the cool news: [...]

What’s the difference between a traditional marketing plan and a marketing plan that integrates social media? It means more exposure, but more importantly it means better exposure if used correctly. Most of us know how powerful a marketing campaign can be by integrating social media into it. A lot of content is out there on [...]

I went out to dinner the other night with some friends and the subject of social media came up, more specifically Twitter.  One person made a comment that he was skeptical of this new tool and that it seemed like it was just a bunch of noise - a way for others to promote and [...]

Whenever you see something for the first time there’s this glitz and glamor associated with it. In this case, I opened my email from Nike like any other day and this time I found a cornucopia of tools embedded into one section in the lower right corner. Nike was trying to enable their customers to [...]

I realize that when you first view the title you might think, hmm … vague much? Well that’s a little on purpose and little experimental. Back in November of 2007, I posted a question to my LinkedIn network asking, “What is the best advice you can give a fresh, young marketer right out of school [...]

On Wednesday I had the earliest start to my day yet this year. It was one of those days where you realize that “business attire” means pulling out the leather shoes, suit pants, button down and yes; the suit jacket. And like any event you volunteer at; you’re running late and really have no idea [...]

So today I decided that our #DOSTREAM Twitter integration on our homepage had a good use for not only keeping people up-to-date with information about what we’re up to around Digital Operative, but also for ecommerce websites. Think about the shopping experience now; most people read reviews and research products before purchasing. According to the [...]

Valentines Day, yet again arrives. Since most us spend countless hours at our computers, I’ve come up with some interesting ways to express your love this year using social media. I even tried doing a few myself.

Write a 12 second love song. Record it and post it on 12 seconds.

Build a Facebook application [...]