Whenever you see something for the first time there’s this glitz and glamor associated with it. In this case, I opened my email from Nike like any other day and this time I found a cornucopia of tools embedded into one section in the lower right corner. Nike was trying to enable their customers to [...]

I realize that when you first view the title you might think, hmm … vague much? Well that’s a little on purpose and little experimental. Back in November of 2007, I posted a question to my LinkedIn network asking, “What is the best advice you can give a fresh, young marketer right out of school [...]

On Wednesday I had the earliest start to my day yet this year. It was one of those days where you realize that “business attire” means pulling out the leather shoes, suit pants, button down and yes; the suit jacket. And like any event you volunteer at; you’re running late and really have no idea [...]

So today I decided that our #DOSTREAM Twitter integration on our homepage had a good use for not only keeping people up-to-date with information about what we’re up to around Digital Operative, but also for ecommerce websites. Think about the shopping experience now; most people read reviews and research products before purchasing. According to the [...]

Valentines Day, yet again arrives. Since most us spend countless hours at our computers, I’ve come up with some interesting ways to express your love this year using social media. I even tried doing a few myself.

Write a 12 second love song. Record it and post it on 12 seconds.

Build a Facebook application [...]

With most brands, I wouldn’t take the time to point out the flaws and also give them tips on how to improve my customer experience. I felt in this case that Dunkin Donuts had the opportunity to not only gain some insight from a loyal customer (23 years in the making), but also hear how [...]

Social media is all the buzz. Brands are looking for new ways to generate traffic and harness the power of social media, jumping on Facebook, Twitter, MySpace, etc. But with any new medium comes a learning process that requires some trial and error and a lot of misinformation.
We’ve compiled a list of the top social [...]

New York City is one of the worlds most crowded cities with the worlds most crowded streets. We walk those streets together engaging in certain social norms. Some make eye contact with each other or pass a quick semi-smile to acknowledge the presence of the other. Some completely ignore each other. [...]

In case anyone was actually reading my tweets tonight, I managed to build my own pair of custom Nike 6.0 shoes using their NikeID web application. You can view the custom shoes here. As I was building my shoes and completing my purchase I started to think about how the release of Facebook Connect was [...]

Well it’s a late Friday night and I slipped into the proverbial zone of sharing. As some people might know, I’m one of ten founding Goorus for the online marketing community, Gooruze.com. It’s co-founded by Clay Cook, Chairman & Co Founder Gooruze, Rachel Cook, Advisor, Co Founder Gooruze and Jackie Shervington, CEO, Co Founder Gooruze. [...]