Category Archives: twitter

Tweet Your Way to the Top

Tweet Your Way to the Top

By | social media, twitter | No Comments

Over the last several years, social media has expanded from being used for merely personal purposes to becoming an integral tool in executing influential campaigns. The inherently personal nature of social media allows companies to blur the line between personal and professional with their customer interactions, giving them an opportunity to shape a new image for themselves without overstepping boundaries. Social media advertising can be helpful in aiding company sales and solidifying a target audience. Twitter in particular has taken to creating unique and innovative features for businesses who use their platform.

Promoted Ads

Twitter advertising has altered the purpose of their platform by implementing a new “Promoted Tweets” feature which was created specifically for businesses. This feature allows companies to advertise specific tweets that will appear in various places on the site, including directly on user timelines, based on relevance. This offers businesses to craft a short but effective tweet along with an image to capture the user’s attention. This form of Twitter advertising offers a chance to combine both words and images to capture social media users’ attention.

Clearasil Twitter Ad

Image via Twitter.

Twitter Campaigns

In addition to providing businesses with the opportunity to schedule promoted tweets, Twitter has also developed campaigns to increase online traffic and activity for businesses. Some of these campaigns rely heavily on creativity, while others rely on user loyalty and  Specifically, there are four types of campaigns:

  1. Website click campaigns are designed to increase website visitors and track conversions and sales as a result of Twitter advertising. This is an opportunity for businesses to see the impact Twitter is having on their sales and to change their strategy accordingly.
  2. Follower campaigns are created with the intention of increasing follower counts and building an audience. The primary goal of this type of campaign is to raise awareness of company Twitter accounts and to solidify a target audience that is more likely to engage with them.
  3. Engagement campaigns help businesses curate interesting content that will encourage consumer interaction through the Twitter platform.
  4. Mobile app campaigns to increase app downloads
Domino's Pizza Tweet

Image via Marketing Land.

Through creating these specialized campaign methods, Twitter has managed to take advantage of its informal and casual style to provide businesses with multiple venues for success through the use of their platform. Here at Digital Operative, we’re always looking ahead at the latest trends in online marketing – be sure to contact us for all of your social media advertising needs! 

Twitter Timeline

Twitter Redefines Its Timeline

By | social media, twitter | No Comments

Well, here we are again. Face to face with inevitability and a horrible feeling you can’t shake; almost like you’ve just eaten way too much pizza for someone on a workout routine (God, what was I thinking?).

Or you may be sitting there like you’ve come face to face with a different kind of inevitability, where a social media network has once again done some redecorating with one of its central concepts.

So who did what? Well, you may have noticed some changes in your Twitter feed. And if you haven’t yet, try looking up the definition of their Twitter timeline, as it now states:

“Additionally, when we identify a Tweet, an account to follow, or other content that’s popular or relevant, we may add it to your timeline. This means you will sometimes see Tweets from accounts you don’t follow. We select each Tweet using a variety of signals, including how popular it is and how people in your network are interacting with it. Our goal is to make your home timeline even more relevant and interesting.”

Twitter is one of those game-changing social media sites that have shaped how we look at connecting to one another, certainly for those who live in the world of social media marketing. And those in digital marketing are aware that the right user experience is always going to keep people coming back. So when such a dynamic changes in some fundamental way, there are going to be some reverberations.

Take for instance the level of investment that goes into social media sites that creates a far more personal connection for users. You’re talking about a company so immersed with a person’s social identity it only highlights that what changes for one, changes the other. And our choosing what’s important and what isn’t is part of what get’s us invested because we are actively being part of the process. When companies start to change the way it does things, it makes you wonder how much of an investment you now want to put in.

But that’s where it get’s interesting. The idea behind everyone getting involved in popular feeds represents exactly what a social media site is: something present and involved. And when a company shakes things up to promote that idea, we are left wondering what that means for “me,” the user. And that’s the point.

Not only are we actively connecting with what is relevant to us, we are now actively engaging in what is outside our comfort zone, or immediate reach. In Twitter’s redefining of its role, it is calling us to out to define our role. Whether happy or disatisfied, knowing that you are a part of this process is what makes social media as powerful as it is: a tool that engages in what it means to be present in the world. So what do you think?

If you need any help with your social media marketing, drop us a line.


New Twitter Updates

By | social media, twitter | One Comment

Brazil wasn’t the only team that emerged victorious this weekend during the thrilling Brazil vs. Chile World Cup match. Team Twitter walked away with a few “personal best” trophies of their own during the shootout, including a record breaking 389,000 tweets per minute. With well over 600 million users, there’s no denying Twitter has earned its place in the social media hall of fame. Not surprisingly, rather than taking time to bask in its glory, the San Francisco powerhouse is already sprinting towards its next hat trick.

As the classic idiom goes, all good things come in three – especially World Cup goals – but what about Twitter’s three new features? Twitter is introducing three new components to its platform aimed to enhance the user experience and overall business of the company.


“Retweet with Comment” is still in beta testing, but we have high hopes for the potential upgrade. The retweet options Twitter currently employs are a straight “Retweet” of a post or a “Quote Tweet.” While quoting, you only have leftover characters from the original post to communicate your opinions. For example if the tweet you’re quoting uses 135 characters, you have five characters left to express your feelings while keeping it under the 140 character max – thank goodness emojis are impassioned and only take up one character. However, if “Retweet with Comment” is endorsed you’ll have your rightful 140 characters to let your voice be heard, while still quoting the original tweet. That’s right, you’ll be able to make substantial comments with actual words, not just the angry emoji or the heart-eyes emoji – words!


Another exciting feature we can’t wait to take advantage of is Twitter’s newfound support of animated GIFs both online and on mobile devices. Graphics Interchange Formats (GIF) are those cute, moving animations often paired with funny jokes or memes. Laughing and GIFs basically go hand in hand, so we fully support both.

Install App Ads

On the business end of things, Twitter is stepping up its advertisement game. From now on many of the targeted ads you’ll be seeing in the Twittersphere are going to be “install app ads.” The idea behind these ads is that it takes you straight from the ad to the purchase and/or download point, significantly reducing clutter. Companies that choose to advertise with Twitter are offered different payment plans including an option to only pay for the click-through conversions their ads attract. This is great for companies because the investment is presented as an almost guarantee on your financial investment.

The downside to install app ads fall on the user experience. People are typically annoyed with the advertisements embedded in their newsfeeds, regardless of interest or accessibility to the product. Hopefully Twitter continues to put users first and cap the ads people are exposed to, rather than getting greedy and advertisement crazy (cough, Facebook, cough.)

Be sure to follow @TwitterData and us, @DigitalOperativ for the latest Twitter news and updates. And in usual fashion, please don’t hesitate to drop us a line if you ever need social media or marketing help.


Facebook and Twitter add World Cup features!

By | digital marketing, facebook, social media, twitter | No Comments

Twitter and Facebook know soccer. Well, they know their social sites have a multitude of soccer fans, making them compete for World Cup conversation. Why is this important? Because now they are vying for soccer fans attention with new features, making it a lot easier to follow along.

Twitter’s new #worldcup features:

If you don’t have a Twitter account already, now might be a good time to get tweeting. When signing up you can now choose your favorite teams flag as your profile image.

The best feature that Twitter has rolled out is the major timeline for the #worldcup. From this one link you can find up to date scoreboards, custom timelines for each separate match and “HashFlags.”

A Hashflag is when you hashtag a three letter code for a country, that country’s flag will appear alongside it.

Facebook’s new #worldcup features:

The trending world cup page which is dedicated to scores, news from matches and feeds of players and team pages – not to worry, your facebook updates will also show in the world cup hub on Facebook.

Along with the hub, Facebook has put together a “Fan Map”, not imperative to the watching of the world cup, but cool nonetheless. Here you can check out where they top player’s fans come from.

Our thoughts:

Since Twitter apparently crashed in 2010 due to the overwhelming number of people tweeting during the World Cup (aprox. 150,000 tweets were being sent per minute), we think the timelines are a brilliant idea. The world cup generates more traffic than the Olympics – 3.2 billion people watched at least one minute in 2010, that’s a lot of soccer fans. With Twitter and Facebook being more conscious of soccer fans, they are making it easier to indulge in the “world sport” and socialize together. If you can’t watch it while at work, tune into Facebook and Twitter and watch the score boards and the timelines for all your world cup updates.

Pro Tip: The hashflags don’t show on the Twitter mobile app. But, still use them because they will show on desktop. Rookie move by twitter!

Drop us a line if you need help with any of your Social Media Marketing.


New Features in Twitter Redesign

By | social media, twitter | No Comments

Yes, it happened. Twitter finally decided to up their game and rollout a massive redesign that many are saying compares very closely to Facebook. Originality aside, the new redesign is beautiful, efficient,and most importantly, a heck of lot more visually appealing. So now let’s review a few of the redesign’s top new features.

For starter’s, how about how everything is now enormous? From the full-width header imagewhich is one of the new redesign feature’s that resemble’s Facebook most, to the bigger profile picture, everything appears to now be more visual heavy. If you ask me, the focus on “big” is exactly what Twitter needed to appeal to the potential new users that spend most of their time on Facebook, Instagram and Pinterest. You can also find similarities to Pinterest in the “Following” tab, where you can now view detailed thumbnails of a user’s followers (much like you would viewing pins on Pinterest). Check out what I’m talking about below.

* You can now see the header image, profile photo, bio and Follow links all at once via the Followers tab.

Another new redesign feature, also comparable to a recent addition Facebook made, is the ability to to “pin” a tweet to the top of your profile. Like Facebook, the pinning feature allows you to highlight a tweet that was either found significant to you, or to your followers. I like this feature, but can’t help but wonder if it’ll actually take off as most Twitter users flock to their Twitter homepage more so than their profile page.

* Channing Tatum pinned an old tweet that was RT 5.3k times to the top of his profile page so all of his followers see it first.

Lastly, as with all new updates to today’s most popular social networks, there will be skeptics. Fortunately, I’m not one of them, but I do acknowledge their criticism. So, you can probably count on skeptics disliking Twitter’s bold decision to make everything big. Perhaps size and the focus on photos will catch on as quick as Instagram did. Another criticism may be the relocation of certain features like “Who to follow” and “Trends.” Those changes are minor, I know. But for the most part, I get, and like, the changes Twitter made. And despite my love for Twitter and their prior emphasis on content before image, Twitter has made a large step in the right direction with this redesign. I can now see Twitter keeping pace with Facebook and Instagram, and even attract thousands of new users that prefer image over content.

If you need help figuring out the new redesign, or help with your social media marketing, don’t hesitate to drop us a line.

3 Social Media Dos & Don’ts to help you Land that Job

By | facebook, interviews, social influence, social media, twitter | No Comments

Social Media is a big part of our lives now. We post pictures, share stories, communicate with friends but would you want your future employer to see everything you share on Facebook and Twitter? Its obvious we keep LinkedIn clean, but employers are doing more than checking out your LinkedIn Profile. Reppler researched 300 individuals in charge of hiring at their company and came up with a few surprising results. Whether or not you agree that this acceptable, its happening. 91% said they use social media to screen applicants. The majority will check Facebook 76%, followed by Twitter 53%, and then LinkedIn 48%. If you’re not careful you could be rejected by that dream job because of a few silly pictures on Facebook.

3 Don’ts to Consider on your Profiles:
1. Don’t post inappropriate photos of you drinking or using drugs, and don’t allow yourself to be tagged in them.
2. Don’t post inappropriate comments, discriminatory remarks, or negative comments including previous employers.
3. Don’t use poor grammar or display poor communication skills.

The best thing you can do would be to just tighten the security of your pages. Everyone has fun but there are something that don’t need to be shared with the world.

On the other hand, social media isn’t all bad when it come to potential employment. Sometimes what you share is what gets you the job.

3 Dos to Consider on your Profiles:
1. Do make your profile show your interests and hobbies, employers appreciate well-rounded individuals.
2. Do allow your profile to show off your creativity, especially if creativity is part of the industry you seek.
3. Do use your profile to demonstrate your professional capabilities, and share awards or accomplishments.

Even if you do get turned away or turned down because of your social media profiles, it may be for the best if the company does not feel you would fit well with them. Organizational fit is important, if you don’t mesh well with the company both of you will be unhappy.

P.S. We are looking for a Web Developer (PHP with ZEND and Magento experience preferred) Check out our Careers Page for more Info!

Social Media Scores a Touchdown with the NFL

By | blogging, digital marketing, facebook, social media, twitter | No Comments
The NFL is a large organization with hundreds of players and hundreds of people working behind the scenes to make it work, but along with them you have to include the millions of fans. Each team has millions of fans, and even some players have millions of fans of their own. So how do they keep all these fans informed and interested when its not game day? Social Media.

Social Media has taken the NFL by storm. Everyone has a twitter account, every team has a Facebook page, Players are making youtube videos, teams are participating in blogs – all of this to be able to communicate more freely with not only the fans but with other players, agents, and journalists. Twitter allows for players to have their own voice, fans are able to communicate directly with them and see who they really are. Former defensive tackle for the Cincinnati Bengals and Tennessee Titans John Thornton said “ Social media has taken the place of autographs [...] now you want players to reply to you on Twitter”. Commentators are even able to give their commentary out of the press box, allowing for continuous conversation of the game.

There are multiple social media strategies teams can implement. For example if the team account were to be used as just a news base, other players and personality accounts related would fill in for the gap of human connection. This may or may not be good, if those other accounts are not good representations of the team. A human voice needs to be there especially in the event of negative press, to smooth things over.

Another factor to take into account is how easy it is for the public to take a comment and turn it negative. The public cannot hear the sarcasm or humor in a tweet, so being cautious is always a necessity. As a result in 2010, the NFL announced its social media policy – one of the first sports industries to place regulations on usage. The policy included restrictions for players using social media sites 90 minutes before a game, all the way through post game interviews. (The NBA implemented a similar policy banning social media 45 minutes before a game.)

Social Media, but Twitter in particular, became increasingly important during the NFL Lockout debate. Players often tweeted their experience and reaction following meetings, allowing for fans to build support or share their opinions. For the most part fans stood by the players, and opposed Commissioner Roger Goodell. At the end of the lockout players used social media as a place to thank fans for sticking by them. Players created Youtube videos to personally express their gratitude, others submitted statements to blogs.

Other important events for the NFL such as The Draft and the Superbowl have utilized social media as one of their main forms of communication. Sending out teasers and small snippets of information prior to the event, build hype and start the conversation early. In addition new web pages, blogs, Facebook and Twitter accounts are created specifically for these special events.

Despite all these advances in communication for the NFL, football is a television based program so incorporating social media into television programming is key. Bringing fans from the Internet to the tv, and from the tv to join the conversations online. Their goal to not over power one another, but to combine efforts and compliment each other. Many post-game and pre-game shows have done a nice job including player’s tweets and fan’s comments to their shows adding to the story and offering another perspective to the discussion.

Future of social media for the NFL: location-based services like Foursquare i.e., checking-in at games, stadiums, etc. More research needs to be done on how to capture these users and provide benefits for doing so.

What I Really Learned in College (about Social Media)

By | blogging, digital marketing, education, facebook, interactive marketing, social media, twitter | No Comments

Everyone is using social media to get their message across; people use it, businesses use it, celebrities use it, and now even universities are using it. The use of social media by higher education institutions is an obvious choice – the main users of social media are young adults, specifically college aged students. These institutions have so much potential to connect with students and really speak to them in an environment where they spend a good portion of their time. The opportunity to attract new students is the most appealing aspect of social media usage by universities. In a study put together by, 77% of questioned universities said if they were to have a Facebook account it would be targeted toward prospective students. This account would provide a place to ask questions, get an informal feel for the school, and communicate with the school staff as well as current and alumni students. Twitter is also used in the same manner. Like businesses, colleges want to create leads and meet potential “customers” in real time. On Twitter, institutions can promote their school and track what people are saying about them. Through social media, colleges can create a buzz about events, send out important information, post photos, videos and articles directly to where students are spending most of their time online.

More recently as colleges are discovering the importance and power of utilizing social media, different departments at these institutions are creating their own Facebook and Twitter pages. Thus becoming more specific to reach an exact audience within the student community. For example at San Diego State University many different offices and organizations have their own Twitter accounts such as: the Admissions Office @SDSUAdmissions, the Athletic Department @GoAztecs, general campus news @SDSU_NewsTeam, the Bookstore @SDSUBookstore, the Library @sdsulibrary , the dinning services @SDSUDiningServ, the student governing body @as_sdsu, campus events @AztecNights, etc. With each account having their own audience, the buzz around San Diego State University grows. More information can be distributed and students have the option to connect with exactly who they want to talk to. Social media platforms are quick and easy ways to get the word out.

Social Media 101:

1. Don’t jump in blind. Make sure you research and explore what people are already saying about your school and where you stand in the online world.
2. Combine marketing efforts. Be sure to include urls and information to find your Facebook and Twitter on printed material. A consistent message is important. Make sure everyone is on the same page.
3. Remember to be social. There is a person behind every user, if you don’t interact like one you will be considered spam. This is not a hard sell, but a way to give information about the school in a non formal setting. Be genuine.

The Old Spice Guy

By | interactive marketing, social media, twitter, Uncategorized, video, viral marketing | One Comment

Incase you haven’t seen it yet Old Spice recently launched a campaign that responds to peoples questions from Twitter, YouTube, and Redditt. The key difference in this campaign is that they use video. Using video allows for Old Spice to leverage the personality of their newest spokesman, Isaiah Mustafa (aka “The Man Your Man Could Smell Like) as well as create the viral element, which has made this campaign so incredibly successful. Sure your company can Tweet answers back to customers, which in most cases is very useful, but to go an extra step and produce videos for each and every response bring the campaign to a new level of personality and customer appreciation. Of course having an amazing staff of writers and a one of a kind spokesman also plays a vital role in pulling off one of the best social media pushes that we’ve seen.

Some of the numbers the campaign has produced so far:

2 Days

180 Videos



More responses in a 24-hour time frame than President Obamas victory speech and the video of Susan Boyle. (Mashable)

Now it’s not known yet how many bottles of body wash or sticks of deodorant have been sold since the launch of the campaign but there are certainly a much larger group of people that are familiar with the Old Spice brand.

Here are a few of our favorites.

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