Though Friday the 13th is generally considered an unlucky day, it is Friday and it can’t really be that bad. Here is the weekly round up of the top tech stories that you can’t miss this week. One story will affect your search engine optimization plans, one will effect your holiday shopping next year, and [...]

I recently attended an interesting webinar held by Hootsuite guest starring Geotoko. It was a little salesy, but the premise of the webinar is that location based marketing is the way of the future. Not the pretend future we were promised in Back to the Future Two with awesome flying skateboards and shoes that self [...]

I recently read an interesting white paper about building an attribution model that works.  The paper got me thinking about attribution modeling, and why it is such an important asset for any company (both off and online). As such I thought I would give a brief introduction to attribution modeling and give three tips to help your [...]

The IRCE 2011 took place in San Diego last week and had a full day dedicated to mobile ecommerce. To be more specific, the theme was “How the mobile revolution is changing the way all retailers will do business”. I was there with Ed representing the Digital Operative team, and thought it would be a [...]

Last week we had a lot of projects happening at once. Lots of ideation, lots of fun stuff going around. Enjoy

Incase you haven’t seen it yet Old Spice recently launched a campaign that responds to peoples questions from Twitter, YouTube, and Redditt. The key difference in this campaign is that they use video. Using video allows for Old Spice to leverage the personality of their newest spokesman, Isaiah Mustafa (aka “The Man Your Man Could [...]

So when we were thinking of what June’s topic was going to be, I received an email from Holiday Matinee featuring a local artist’s work done for some Ford campaign. I was immediately enamored  by this concept. So I reached out to Dave Brown, we met up and the rest is history. Isn’t all social [...]

In the same spirit that got the DO team involved with Movember our fearless leaders decide to lose their hair rather than grow it. BJ and Adam as well as a DO client went down to Basic Pizza in Downtown San Diego and had their head shaved as an act of solidarity with children who [...]

I arrived at Syrah a little after 8pm.  The Gary Vaynerchuk event started at 7 and unfortunately I missed Gary’s talk about wine and his new book, however I did manage to skip the wine tasting which was my original goal.  See, I’m not that interested in wine.  What interests me is that Gary Vaynerchuk [...]