So once in awhile I come across some ads that speak to me and peak my interest. Today I had a page saved to go back and check out. On that page was the following ad from The Ladders. Yeah you know them, $100k+ jobs around the country. Talk about targeted browsing.
What catches my [...]

1. Unwrap Your Free Gifts
Use the software and tools people have developed and put online for free in conjunction with your social media campaign. Did you know there are ways to track how many visitors you have on your Facebook fan page? Are you using bit.ly links to track the links you tweet about? [...]

What’s the difference between a traditional marketing plan and a marketing plan that integrates social media? It means more exposure, but more importantly it means better exposure if used correctly. Most of us know how powerful a marketing campaign can be by integrating social media into it. A lot of content is out there on [...]

BJ sent me a link to PhoneGap yesterday and asked me to take a peek at it, here are my two cents on it.
PhoneGap as a whole is extremely impressive, but it’s probably more ambitious than functional at this point. The main selling point for the platform is that there is practically no barrier [...]

So someone passed me a link for the new Dell “Della” campaign website. Since I wasn’t the target audience, I passed around to some of my female colleagues, searched for conversations around Twitter, read some blogs by female bloggers who know their stuff and figured I’d introduce “Stella” from Comedy Central all at the same [...]

Whenever you see something for the first time there’s this glitz and glamor associated with it. In this case, I opened my email from Nike like any other day and this time I found a cornucopia of tools embedded into one section in the lower right corner. Nike was trying to enable their customers to [...]

With most brands, I wouldn’t take the time to point out the flaws and also give them tips on how to improve my customer experience. I felt in this case that Dunkin Donuts had the opportunity to not only gain some insight from a loyal customer (23 years in the making), but also hear how [...]