Ugly shirts = pretty money? This holiday season we are hosting the first annual  “Ugly Christmas Sweater” Contest and we want everyone to enter. We all know you have that one sweater in the back of your closet that just hurts to look at, it only gets worn once a year [...]

Wow the last hour has been a whirlwind of blog posts, articles, tweets, links and comments covering this whole market of “social media influence.” Based on who you are that could mean different things. If you’re a marketer, you’re thinking “sure that’s important to the work I do.” If you’re a blogger, you’re thinking “that’s [...]

What’s the difference between a traditional marketing plan and a marketing plan that integrates social media? It means more exposure, but more importantly it means better exposure if used correctly. Most of us know how powerful a marketing campaign can be by integrating social media into it. A lot of content is out there on [...]

I went out to dinner the other night with some friends and the subject of social media came up, more specifically Twitter.  One person made a comment that he was skeptical of this new tool and that it seemed like it was just a bunch of noise – a way for others to promote and [...]

I was just reading a post over at Logic+Emotion about Word of Mouth lists. Dave Armano talks about what “word of mouth” means and who’s on his list like Mini Cooper, Google, Youtube and others. It reminded me of something Adam was talking to me about it in relation to Happy Stores. Telling me his [...]