What is Retargeting?
Overview
Retargeting is one of the hottest trends in online marketing right now and at DO we use it to help businesses grow. This online marketing technique combines many of the strengths that online marketing offers and puts them into one package. In the hands of a savvy digital marketer retargeting can:
• Hypertarget customers on [...]

I recently attended an interesting webinar held by Hootsuite guest starring Geotoko. It was a little salesy, but the premise of the webinar is that location based marketing is the way of the future. Not the pretend future we were promised in Back to the Future Two with awesome flying skateboards and shoes that self [...]

Everyone is using social media to get their message across; people use it, businesses use it, celebrities use it, and now even universities are using it. The use of social media by higher education institutions is an obvious choice – the main users of social media are young adults, specifically college aged students. These institutions [...]

Have you heard? Digital Operative just hired a new Director of Digital Marketing! Welcome to the team Adam! We asked Adam a few questions to get to know him a little better:
Give us a little background info. Where are you from and how did you end up in San Diego at Digital Operative?
I’m from Andover, [...]

I’m glancing through Google search results for digital marketing and I see this Wall Street Journal article on how Hearst Corp. is buying iCrossing, a digital marketing firm. I actually did not realize that iCrossing was fully a digital marketing firm as much as they’ve always been in the search marketing space. But hey, it’s [...]

Social Media Rockstar was an idea that was manifested into what we would say was the perfect storm.
Content + Design + Technology + Marketing = Digital Marketing
Our team created this in one day and released via Twitter. We wrapped the page link with Bit.ly so we could track click throughs in addition to phonecalls to [...]

What a year it’s been here at DO. We’ve completed over 24 projects this year and it doesn’t look like it’s slowing down anytime soon. Recently I found out I was nominated (BJ Cook – @bj) to Invesp’s Top 100 Online Marketers of 2009. I feel honored to be on this list of people as [...]

So I’m reading an article titled Does the Industry Need Big Digital Agencies Anymore? and I begin to think about some of the 22 projects we’ve done over the past year. I think about some of the projects where we’ve been 4th down on the food chain providing Flash development for Unilever to strategizing and [...]

As reported in a recent article in the Wall Street Journal, “Publicis Groupe SA (PUB.FR) Sunday said it will acquire Microsoft Corp.’s (MSFT) digital advertising agency Razorfish for $530 million.” Publicis reported that as this acquisition is completed, approximately a quarter of their annual revenues will come from digital communications.
Some interesting points about this deal:

Microsoft [...]