I recently attended an interesting webinar held by Hootsuite guest starring Geotoko. It was a little salesy, but the premise of the webinar is that location based marketing is the way of the future. Not the pretend future we were promised in Back to the Future Two with awesome flying skateboards and shoes that self [...]

When crafting a Social Media Strategy, we often think about the people and who were are trying to engage and activate. So you look at demographics, what tools, apps and websites they are using; you begin to build out these utopian profiles for the people you feel your message will resonate with.
So how is this [...]