When crafting a Social Media Strategy, we often think about the people and who were are trying to engage and activate. So you look at demographics, what tools, apps and websites they are using; you begin to build out these utopian profiles for the people you feel your message will resonate with.
So how is this [...]

Luckily we’re pretty tapped into the retail industry over at Digital Operative and we love watching to see what the giants are working on in the background with their big agencies. So today’s news comes from two well known brands: Target and Gap
Both brands are moving a bit of viral marketing and advertising in their [...]