The NFL is a large organization with hundreds of players and hundreds of people working behind the scenes to make it work, but along with them you have to include the millions of fans. Each team has millions of fans, and even some players have millions of fans of their own. So how do they [...]

Everyone is using social media to get their message across; people use it, businesses use it, celebrities use it, and now even universities are using it. The use of social media by higher education institutions is an obvious choice – the main users of social media are young adults, specifically college aged students. These institutions [...]

There have been many stories of people who take their product or customer service issues to Twitter. On Mothers Day I followed the following stream from Michael Hyatt (@MichaelHyatt) who is the CEO of a half-billion dollar publishing company called Thomas-Nelson Publishers. It’s yet another reminder of not only the power of social media in [...]

Social Media Rockstar was an idea that was manifested into what we would say was the perfect storm.
Content + Design + Technology + Marketing = Digital Marketing
Our team created this in one day and released via Twitter. We wrapped the page link with Bit.ly so we could track click throughs in addition to phonecalls to [...]

INVADERS // 250 Influential Marketing Minds
So I’m checking my Google Alerts and I see that my Twitter name pops up on some blog. I go to check it out and its one of these linkbait lists. (So it worked) The list is ACTUALLY fairly solid as I do FOLLOW most of the folks on here. [...]

I went out to dinner the other night with some friends and the subject of social media came up, more specifically Twitter.  One person made a comment that he was skeptical of this new tool and that it seemed like it was just a bunch of noise – a way for others to promote and [...]

Whenever you see something for the first time there’s this glitz and glamor associated with it. In this case, I opened my email from Nike like any other day and this time I found a cornucopia of tools embedded into one section in the lower right corner. Nike was trying to enable their customers to [...]

On Wednesday I had the earliest start to my day yet this year. It was one of those days where you realize that “business attire” means pulling out the leather shoes, suit pants, button down and yes; the suit jacket. And like any event you volunteer at; you’re running late and really have no idea [...]

So today I decided that our #DOSTREAM Twitter integration on our homepage had a good use for not only keeping people up-to-date with information about what we’re up to around Digital Operative, but also for ecommerce websites. Think about the shopping experience now; most people read reviews and research products before purchasing. According to the [...]

Social media is all the buzz. Brands are looking for new ways to generate traffic and harness the power of social media, jumping on Facebook, Twitter, MySpace, etc. But with any new medium comes a learning process that requires some trial and error and a lot of misinformation.
We’ve compiled a list of the top social [...]