Business Strategy for the Digital Age.

We’ve been consulting on digital strategies for years. From go-to-market strategies to user experience to product marketing; our Strategy & Planning team helps understand your customer’s needs, develop a roadmap and stays involved to ensure proper execution.

Strategy & Planning Services

In every scenario, you’ve got something you want to achieve. We call these goals. You want to:

  • Increase overall revenue
  • Increase average order value (AOV)
  • Increase website traffic
  • Improve engagement metrics for your content
  • Understand how mobile fits into your customer experience
  • Improve conversion rates for your ecommerce website
  • Increase brand awareness within a specific market segment

In order to get there, you need to know the how, what, who, when and where. Without a sound strategic plan that is centered on great primary and secondary research; you’ll end up nowhere fast.

Our Strategy & Planning offering starts with gathering the information & data we need to assess your current position. As we dive into market research, customer feedback, competitive landscaping, tapping the social swell; we begin to build out a Customer Journey Map that shows where they are, what they are doing and what messaging will resonate the most. In alignment with your goals, the Customer Journey Map steers elements like digital media mix, creative messaging, technology platforms and marketing channels.

Services Offered Under Strategy & Planning:

  • Branding – positioning, messaging, archetypes
  • Ecommerce – direct-to-consumer including platforms & marketing
  • Optimization & Testing – better user experiences driven by goals
  • Usability Studies – actual customer feedback to establish benchmarks and improvement roadmap
  • Digital Marketing – creation of integrated approaches to Earned, Owned and Paid Media