The Challenge

An international non-profit organization, Invisible Children has multiple online identities to support its mission and campaigns.  Digital Operative has been tasked with optimizing the store shopping experience and converting the Invisible Children ecommerce platform to Magento.

  • Re-platform  to Magento
  • Support Invisible Children in the digital commerce space within a tight timeline

Our Approach

With multiple online assets, users can interact with Invisible Children in a variety of manners. Digital Operative will use comprehensive web analytics programs and methodologies that will be implemented to support their overall business operations and marketing strategies.

  • Research & Audience Profiling
  • User Experience Design
  • Re-platform to Magento Enterprise 1.12

The Results

Upon taking over the Invisible children Project, Digital Operative helped create a unique customer experience helping Invisible children launch in time for their holiday season. Along with achieving great results for the Holiday season, Digital Operative worked to create a consumer journey, including event tracking for future research an audience profiling to better serve the Invisible children consumer.

  • Launched early for holiday 2012 season, achieving 6-figure sales
  • Continuing to advise on “future vision” for 2013-14
  • Event tracking allowed for specific page elements and user activities to be tracked as part of the research and audience profiling