June 2, 2017 By Bonnie West,

The Amazon Marketplace Specialist will be responsible for managing the accounts and marketing of the agency's customers on the Amazon channel, growing into multiple marketplace channels. This is a great opportunity to be a part of the early growth stage of this business unit as well as the agency as a whole. In this role, you will have a significant impact on customers' Amazon programs as well as working within a fast-paced and entrepreneurial environment. You will need to be both strategic and operational as this is a hands-on role ensuring we build a best-in-class Amazon and marketplace offering.

RESPONSIBILITIES
  • Manage Amazon accounts to include: setting up accounts, operating terms, product listings and their optimization
  • Create and implement Amazon Marketing Plans leveraging the expertise from e-commerce and digital marketing staff at the agency
  • Optimize Amazon listings/pages to improve consumer engagement, organic search performance & sales (A+ content development)
  • Drive traffic and execute Amazon AMS/AMG campaigns, lightning deals, and Enhanced Brand Content (EBC) to increase revenue
  • Interact with Consumers via response to Q&A and well as review feedback to drive engagement and goodwill
  • Manage & optimize Amazon email marketing programs across customers to solicit positive reviews and additional purchases that are in line with the Amazon TOS
  • Strategically plan and drive brand expansions to additional marketplaces domestically and internationally
  • Support launching additional 3rd party marketplace businesses
  • Work with internal digital marketing team to create and execute promotion plans to drive growth
  • Drive the agency's marketplace program's necessary systems and processes
  • Forecast, plan and optimize marketing budgets across the agency's marketplace customers
  • Provide ongoing sales and marketing reporting to provide customer with insights and recommendations to drive growth
  • Work with the customer's internal Operations team to ensure the accuracy and integrity of inventory
  • Participate in account relationships and negotiations with marketplace partners
ROLE REQUIREMENTS:
  • 1+ year of experience in successfully managing Amazon marketplace programs
  • Experience managing third-party eCommerce marketplaces for consumer brands
  • Bachelor’s Degree in Business, Marketing, Management or comparable work experience
  • Proven knowledge of requirements, restrictions and best practices for selling on Amazon & other marketplaces
  • Knowledge and experience with Amazon SFP, FBA, Sponsored Products, AMS, Promotions, etc
  • Have a data-driven approach to proactively analyze data, find insights, make decisions and execute goals
  • Results-driven and able to work with cross-functional teams to achieve sales goals
  • Passion to work in an entrepreneurial and high growth environment
  • Experience with e-commerce platforms like Shopify and Magento are a plus
  • Strategic thinking with action-driven mindset towards results
  • Excellent communicator, detail-oriented, and self-motivated
  • Strong organizational and planning skills
  • Proficient in MS Office and/or Google Suite (particularly Excel, PowerPoint, Sheets, Slides)

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