Ecommerce Marketing Agency Services

We develop digital customer acquisition & retentions programs for ecommerce websites that include search, email, affiliate, paid media, social, content and analytics.

Acquisition & Retention

We leverage our expertise in multichannel marketing to develop a digital marketing mix that brings in net new traffic and supports a healthy customer lifetime value.

Optimization & Testing

Driving website traffic is one thing, converting that traffic takes a methodical approach with a mix of A/B testing, user testing and analytics.

Customer Retention

We use a variety of digital marketing tactics to ensure your customers stick around, come back and continue to buy from you. Our mix includes email, inbound marketing, content, loyalty programs and more.

As the new digital consumer connects with your brand across multiple channels, it’s going to important to 1) Build a multi-channel marketing strategy 2) Understand how you are going to measure and track KPIs and 3) Use conversion optimization methods to grow your ecommerce business. Here at Digital Operative, we not only understand every ecommerce marketing channel, but how to put them all together and run a smooth day-to-day operation. This ability enables DO to partner with existing ecommerce marketers who are in-house or support an early stage ecommerce business who needs a full-service approach. Learn more about our ecommerce marketing agency capabilities below.

Our Ecommerce Marketing Agency services cover the following:

  • Ecommerce Marketing Strategy and Planning
  • Multi-channel Program Management (SEO, PPC, Social Media, Retargeting, Programmatic, Shopping, Email, Affiliate)
  • Customer Loyalty & Rewards Program development
  • Conversion Optimization & Testing (A/B, CRO)
  • Promotions & Platforms (UGC Contests, Viral Sweepstakes)
  • Content Development (Video, Motion Graphics, Infographics, Articles, Blog posts)
  • Experience with both B2C and B2B target audiences
  • Marketing Attribution
  • Analytics Setup & Configurations (Google Analytics, Ecommerce, Universal Analytics, CrazyEgg)
  • Platform Experience (Magento 1, Magento 2, Shopify)