Delivering Measurable Results
Our digital marketing capabilities are rooted in understanding consumer behavior and aligning those with the right multichannel marketing mix – Search, Social, Content, Commerce, Paid Media, Mobile and Analytics. Digital is in a constant state of flux. Your target audience is a new breed that consumes information across multiple digital platforms. Are you ready to keep up with the new digital consumer? Are you aware what devices and methods they’re using to find you? Consider Digital Operative your guide in this ever changing digital landscape. We take the time to understand your business and provide you with digital marketing strategies and tactics that increase website traffic, strengthen your online presence, engage target customers and convert more customers. DO specializes in the digital marketing strategy and planning for search engines, social media, content, ecommerce, email and mobile campaigns.
Digital Marketing Strategy & Planning
Today’s “Anywhere Customer” expects a consistent branded experience across devices and channels. Where do you stand today? We work alongside you to evaluate where you are and develop a roadmap to help you invest in the right channels, choose the right tools and ensure your have the skillset in-house to be successful.
Search Engine Optimization (SEO)
SEO is more than just onpage optimization and links these days. It’s a blend of content, PR, technical dependencies and information architecture that gets you to the top of the search engines. At DO, we develop scalable SEO strategies for new and existing companies that tackle both technical and content-driven challenges. Learn more about our SEO services.Learn more
Covering all elements of paid media from programmatic, paid search, retargeting, PLAs, shopping feeds, Amazon ads and paid social (Facebook, Twitter, Pinterest, Instagram). We use a data and technology approach to today’s digital advertising with DMPs, targeting and personalization. We also partner with Choozle, Kenshoo, Marin and Google, just to name a few.Learn more
Social Media Marketing Strategy
Social Media Marketing starts by listening to your customers, understanding your value proposition to them and empowering them through branded experiences & campaigns.Learn more
Email Marketing Campaigns
Enforce the oldest touch point with dynamic creative and copy for a responsive world. We offer program strategy, systems integrations and analytics for email marketing. We work closely with platforms such as Klaviyo, Bronto, Eloqua, and ExactTarget to help make sure you’re unlocking the max potential of segmentation and automation.Learn more
Data & Analytics
Getting the insights you need to make decisions day-in and day-out requires good data. To get good data these days is a massive challenge for brands with customers engaging across different channels and tools becoming more complicated. To ensure we understand where we’re going, we review all of your datasets and determine the right set of KPIs to guide our approach. Using this framework, we start with low-hanging fruit that touches your marketing channels and customer experience. From there, we develop actionable strategies for attribution models, growth opportunities and continual audience expansion.Learn more