Driving Digital Performance & Growth.

Digital is in a constant state of flux, and your target audience is a new breed that consumes information across multiple digital platforms. Are you prepared and ready to keep up with the new digital consumer? Are you using proper attribution for your digital consumer journey? Our digital marketing capabilities help you better understand your customer journey, what touch points need activation and how to measure them. We take the time to understand your customer, your data and provide you with digital marketing strategies and tactics that will make you successful. Our mission is to help you reach your goals by building a roadmap to get there and have the right data along the way to make informed decisions. DO specializes in digital marketing strategies that often include search engine optimization (SEO), social media, affiliate, content marketing, ecommerce marketing, paid media, email marketing, analytics, and influencer campaigns.

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Digital Marketing Strategy & Planning

Today’s “Anywhere Customer” expects a consistent branded experience across all devices and channels. Where do you stand today? We can work alongside you to evaluate and develop a roadmap to help you invest in the right channels, choose the right tools, and ensure that you have the skillset in-house to be successful.

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Search Engine Optimization (SEO)

SEO is more than just onpage optimization and links; it’s a blend of content, public relations (PR), technical dependencies and information architecture that gets you to the top of the search engine results. At DO, we develop scalable SEO strategies for new and existing companies that will tackle both technical and content-driven challenges.

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Paid Media

We cover all elements of paid media, including programmatic, paid search, retargeting, product listing ads (PLAs), shopping feeds, Amazon ads, and paid social (Facebook, Twitter, Pinterest, and Instagram). We take a data and technology approach to today’s digital advertising using data management platforms (DMPs), targeting, and personalization. We also partner with Choozle, Kenshoo, Marin, and Google, just to name a few.

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Content Creation & Marketing

Support your organic SEO and social media needs with the right strategic framework when it comes to content marketing. We offer content strategy, asset development (photography, video production, graphics), and copywriting.

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Social Media Marketing Strategy

Our approach to Social Media Marketing starts with listening to your customers, understanding your value proposition, and then empowering your audience by combining all of this through branded experiences & campaigns.

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Email Marketing Campaigns

Enforce the oldest marketing touch point through dynamic creative and copy designed for a responsive world. We offer program strategy, systems integrations, and analytics for email marketing, and we work closely with platforms such as Klaviyo, Bronto, Eloqua, and ExactTarget to make sure you’re unlocking the maximum potential of segmentation and automation.

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Data & Analytics

Getting the insights you need to make decisions day-in and day-out requires good data, but getting good data these days is a massive challenge for brands with customers engaging across different channels and tools. We will review all of your datasets and determine the right set of key performance indicators (KPIs) to guide our approach. Using this framework, we will then start by going after the low-hanging fruit that touches your marketing channels and customer experience. From there, we will develop actionable strategies for attribution models, growth opportunities, and continual audience expansion.

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Affiliate Marketing

We work with you to understand the right affiliate networks that align with your audience, build creative, set commissions, recruit affiliates, and manage your program. Our experience covers CJ, Avantlink & PepperJam/eBay.

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