Oct 16

7 Ways Augmented Reality is Changing the Mobile Marketing Industry

Guest Blog Post By: Aby Nicole League What if your target customers can experience your products virtually in the comfort of their home using their smartphone or tablet? Can you imagine your revenues going up? That's the mobile marketing opportunity that augmented reality (AR) offers—slowly but surely, it’s changing the way brands engage with customers. It can ...Read More

Oct 09

Magento Meetup Launch Party – Real or Fake?

Written By: Chelsey DeBalsi, Agency Marketing Manager for Digital Operative We hosted our Magento Meetup Launch Party here in San Diego last Thursday, September 28th, 2017. The night was a success, full of fake Magento news, real Magento news, takeaways from shop.org, a live edition of MageTalk (a Magento podcast), and some authentic San Diegan Mexican ...Read More

Oct 04

Moving From Simple Segmentation to Personalized Recommendations

Guest Blog Post By: Oracle + Bronto People often use the term segmentation and personalization interchangeably, but that’s a mistake. They’re similar, but not the same. Segmentation is dividing your market base into groups that have similar data sets. For example, coffee and tea drinkers. This is a basic level of personalization, sure – but it’s ...Read More

Sep 29

Using Shopify Flow to Automatically Create Customer Segments

Written By: Nick Boyajian, Director of Development at Digital Operative Shopify Apps are a great way to extend the functionality of your Shopify Plus store. While most of these apps are built by 3rd party developers, occasionally Shopify releases apps of its own design, and they are some of the best! The new Flow app is ...Read More

Sep 14

What’s the Big Deal About Big Data?

Written By: Chelsey DeBalsi, Agency Marketing Manager at Digital Operative Big data… so that means data that is bigger than regular data? Well, not exactly. The term “big data” refers to the rapidly increasing amount of data that technology has generated and that is now revolutionizing the digital world. Let’s take a minute to think about ...Read More

Aug 29

Digital Operative Joins Shopify Plus Agency Network

Summary: Digital Operative, Inc., a full-service digital agency, joins Shopify Plus Agency Network to offer an innovative solution to high-growth, high-volume companies seeking a dynamic and scalable commerce platform. FOR IMMEDIATE RELEASE Chelsey DeBalsi, Agency Marketing Manager Digital Operative, Inc. (619) 795-0630 chelsey@digitaloperative.com San Diego, CA – August 29, 2017: Full-service digital agency, Digital Operative, specializes in growing ecommerce revenue for ...Read More

Aug 23

The 5 Shopify Plus Apps Everyone Should Be Using

Written By: Nick Boyajian, Director of Development at Digital Operative Shopify Plus is a profitable ecommerce solution for retailers of all sizes due to its friendly user interface, powerful customization tools, and world-class technology infrastructure. One of the best things about Shopify is its vast marketplace of 3rd party apps designed to work seamlessly with the platform. ...Read More

Aug 15

Welcome Anna Mira, User Experience (UX) Developer

We are so excited to introduce Anna Mira as our new User Experience (UX) Developer! Anna was born and raised in Nizhny Novgorod, Russia, where she got her Master's Degree in Marketing and started her career in construction and real estate marketing. She moved to Chicago in 2010, when she began working for design agency, ...Read More

Aug 10

Introducing Patrick McCarthy, Web Analyst

We are excited to welcome our new Web Analyst, Patrick McCarthy, to our digital marketing team in San Diego, CA! Patrick has been working in digital marketing for the past six years, and started his career in the Temecula/Murrieta area as an Account Manager for a mobile paid search lead generation company called Sightly. He ...Read More

Aug 08

Announcing a New Partnership with Sentient Ascend

Summary: Digital Operative, Inc., a full-service digital agency, announces a strategic partnership with Sentient Technologies to provide Sentient’s artificial intelligence (AI) powered conversion rate optimization (CRO) solution, Sentient Ascend, to offer scalable testing programs for ecommerce companies seeking fast growth and digital optimization. FOR IMMEDIATE RELEASE Chelsey DeBalsi, Agency Marketing Manager Digital Operative, Inc. (619) 795-0630 chelsey@digitaloperative.com San Diego, CA – ...Read More