Jun 20

Finding The ‘Happy Paths’ Of Your Website

If you’ve created customer personas, chances are that you've spent valuable time and resources, or maybe even hired an agency to do the necessary research, speak with focus groups or utilize fancy listening platforms. If you have an ecommerce business and determined your ideal audience through persona building, the next logical step is to give ...Read More

May 03

Predictive Analytics: What is it and Why it is Important

A vast amount of information is being collected online every day. Whether it’s names, email addresses, social media usernames, purchase history, hobbies and interests we’ve decided to share with the world via the internet, companies are now tracking and storing incredible amounts of data on every single one of us. One reason businesses are doing ...Read More

Feb 20

Creating an Effective Personalization Strategy

Personalized Strategy? We can DO that! As marketers, we all know that the easiest way to reach all of our customers at once is to use one generic, cookie-cutter strategy across multiple devices and platforms for many different industries, right? Wrong! (But we all knew that) This would be a great strategy if we didn’t want ...Read More

Feb 13

The Death of QR Codes and The Rise of New Technology

As technology continues to progress at a faster rate than ever, certain technologies tend to be forgotten and left by the wayside. One of those being the invention of the QR code. A QR code (short for Quick Response code) is essentially a more complex version of a barcode. It's the black and white square image ...Read More

Jan 23

What is Conversion Rate Optimization and Why are we Still Confused?

CRO Explained.... a little There are so many questions about Conversion Rate Optimization, aka. “CRO” these days. I have frequent conversations with marketers from coast to coast on this subject and I’ve come to realize that we have a clear case of misinformation. Who is to blame for this ‘fake news’, you ask? The blame is ...Read More

Jan 17

Google Goes Mobile-First

Intrusive interstitial penalties, mobile-first indexing and SEO, oh my! We’re officially one week into Google’s mobile-first indexing and intrusive interstitial penalties. How are we all feeling? A little overwhelmed, panic, maybe a bit of anxiety? First, I just need everyone to CALM DOWN. January 10th came and then it went, and most of us went on ...Read More

Dec 29

2017 eCommerce Predictions

Before we finally call it quits on 2016, Digital Operative thought it would be beneficial to seek out some of the predicted trends for the coming year.  Absolunet inc. recently put out an in-depth report that touches on a few predicted trends in eCommerce for 2017 and we decided to turn it into an infographic. So without ...Read More

Dec 26

To Blog or Not to Blog? Blogging for Ecommerce in 2017

Stay relevant my friends Over 409 million people view the 23.8 billion blog pages out there each month. Users create roughly 65.3 million pieces of new content each month. Now that’s a lot of content. The ironic part about these numbers is the fact that business owners and marketers alike are still asking themselves- do we ...Read More

Dec 19

A Digital Agency Gift Guide

Ah the holidays are nearly upon us. I’m sure at this point your inboxes have been bombarded with holiday specials and deals, 12 days of giveaways, and gift guides galore. Since we’re not the kind to disappoint we’ve come up with our own kind of gift guide, one meant for the digital agency types. Developers Let’s be ...Read More

Dec 12

Marketing with Instagram

Rome wasn't built in a day, and quite frankly neither are social strategies. It takes time, the development of ideas and research, lots of research. Recently, Instagram has become a popular marketing platform and it’s not just because you have the option to run ads now. We’re all visual to some degree and Instagram provides ...Read More