Nov 16

Shopify Plus Launchpad: Simplify and Automate Events

Written By: Nick Boyajian, Director of Development at Digital Operative Are you launching a new product? Planning a big Black Friday sale? Supercharge your next sales event by installing Shopify’s new Launchpad App on your Shopify Plus store. Built by the team of eCommerce experts at Shopify, Launchpad allows you to schedule product releases, sales, promotions, ...Read More

Nov 09

Digital Operative Recognized in OUTSIDE’s Best Places to Work 2017

FOR IMMEDIATE RELEASE Chelsey DeBalsi, Agency Marketing Manager Digital Operative, Inc. (619) 795-0630 San Diego, CA – November 9, 2017: Digital Operative, Inc., has been selected as one of OUTSIDE’s Best Places to Work 2017. Not only are the winning companies great places to work for employees, but they also respect the environment and encourage a balance between work ...Read More

Nov 07

Introducing Luke Haseloff, Director of Business Development

We are excited to introduce Luke Haseloff as our new Director of Business Development in our... NEW YORK OFFICE!! That's right, we are double-excited because he is also opening up our brand new Times Square location! Luke has worked at startups since 1997, usually working with and selling to marketers. He went to business school (MBA ...Read More

Nov 03

Top Albums for Designers

Written By: Scott Smith, Design Director for Digital Operative As designers, we all constantly strive for the elusive “flow state”. A state where, much like sleeping, you are unaware you are in it until it is over. Then, also like sleeping, all you want is to be back in it. It is when the entire world ...Read More

Oct 29

Opticon 2017: Top Insights & Takeaways From a CRO Expert

Written By: Nick Powell, Customer Experience Strategist for Digital Operative We sponsored and exhibited at Optimizely’s Opticon in Las Vegas, the leading experimentation conference where creativity and science are combined to drive innovation and transform organizations. Even with nearly ten years of conversion rate optimization (CRO) experience, we left feeling inspired and ready to put the ...Read More

Oct 25

Meet Clarisse Kennedy, Our New Project Manager

We are excited to introduce Clarisse Kennedy as our new Project Manager! Clarisse began her career in Las Vegas in the ticketing industry. She managed a box office and worked for a broker. This experience eventually lead her to join SeatAdvisor, a software as a service (SAAS) company that provides ticketing software. Here she was ...Read More

Oct 16

7 Ways Augmented Reality is Changing the Mobile Marketing Industry

Guest Blog Post By: Aby Nicole League What if your target customers can experience your products virtually in the comfort of their home using their smartphone or tablet? Can you imagine your revenues going up? That's the mobile marketing opportunity that augmented reality (AR) offers—slowly but surely, it’s changing the way brands engage with customers. It can ...Read More

Oct 09

Magento Meetup Launch Party – Real or Fake?

Written By: Chelsey DeBalsi, Agency Marketing Manager for Digital Operative We hosted our Magento Meetup Launch Party here in San Diego last Thursday, September 28th, 2017. The night was a success, full of fake Magento news, real Magento news, takeaways from, a live edition of MageTalk (a Magento podcast), and some authentic San Diegan Mexican ...Read More

Oct 04

Moving From Simple Segmentation to Personalized Recommendations

Guest Blog Post By: Oracle + Bronto People often use the terms segmentation and personalization interchangeably, but that’s a mistake. They’re similar, but not the same. Segmentation is dividing your market base into groups that have similar data sets. For example, coffee and tea drinkers. This is a basic level of personalization, sure – but it’s ...Read More

Sep 29

Using Shopify Flow to Automatically Create Customer Segments

Written By: Nick Boyajian, Director of Development at Digital Operative Shopify Apps are a great way to extend the functionality of your Shopify Plus store. While most of these apps are built by 3rd party developers, occasionally Shopify releases apps of its own design, and they are some of the best! The new Flow app is ...Read More