Nearly every consumer brand has seen their unwanted share of one-off holiday buyers. More often than not, too many customers aren't properly approached or enticed to come back around in January.
Which is exactly why our VP of Strategy, Ryan Melamed, wrote this article that was published in Internet Retailer.
In this timely post, Ryan shares strategies and tips that brands and online retailers can deploy pre-holiday to increase the chances that shoppers return to buy again in Q1 2020. If you find yourself planning a product launch or hero product promotion, scrutinizing scratch games, or developing holiday email campaigns, this how-to article packed of proven ideas is for you.
If you’re hoping to avoid a slow January, read on.
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