An End-to-End Amazon Growth Solution
As Amazon continues to rapidly evolve, it’s important to have a partner that can provide you with strategic consulting every step of the way. As a full-service digital agency focused on growing ecommerce merchants, the Amazon Marketing Services (AMS) team at Digital Operative understands the opportunity this channel presents at a global level, and creates custom Amazon programs unique to each ecommerce merchant.
Product & ProfitabilityWe will continuously monitor your Amazon product listings to ensure they are strategically positioned to generate the most profit for your business.
Omnichannel IntegrationWe can help you determine which omnichannel fulfillment services represent the best opportunity for your business, including click-and-collect, ship-to-store, and ship-from-store.
Amazon Marketing & AdsWe will develop and implement an Amazon marketing strategy that drives sales through media planning, A+ content development, analytics, and reviews management.
New Product Launch ProgramsOur Amazon services team will help you plan and execute new product launch programs using a fully-integrated digital marketing approach.
New Program SetupNew to Amazon? We’re here to help you understand what will work best in your product category so that you can drive profitable growth.
Global Strategy ConsultingWe provide strategic Amazon consulting at a global level, including Amazon Marketplaces in the US, Europe, China, Japan, Southeast Asia, and Latin America.
Why Partner with DO?
According to CNBC, Amazon was responsible for 44% of all US ecommerce sales in 2017, and about 4% of total retail sales. As Amazon continues to take over, you need a consultative agency partner that knows Amazon inside and out, and can create the right roadmap for scaling this channel to the height of its potential, while maintaining alignment with your overall ecommerce marketing plan.
We are an Amazon Marketing Agency with years of experience that goes beyond product page content and pay-per-click (PPC) ads; we assess backend system integrations, conversion rates, 3rd party reseller relationships, customer review acquisition, and more. With a long history of growing ecommerce brands across many categories and channels, you can rest assured that our team will develop a unique Amazon strategy for your business that will complement your existing direct to consumer (D2C) channels.
Building Your Amazon Roadmap
The Discovery process is arguably the most critical phase in developing an Amazon strategy. Our team asks the right questions and dives into your analytics across all functional areas, both from a marketing and technology standpoint, as well as from a business logic perspective.
We will help prioritize strategic and tactical efforts against defined goals, and uncover the right steps to help you move forward with your Amazon endeavors. In addition, we will help you define the right balance to address product and pricing strategy, short-term wins, major pain points, and your big picture vision of how best to scale and where to utilize time and resources most effectively.
Critical Program Elements
To ensure growth and success, we pay special attention to:
- Competitive Analysis: we review product keywords against competitive search volume and best seller rankings
- Conversion & Data: we monitor and optimize conversion rates through branded content, safe/valid review acquisition, and enhanced brand pages
- Content & Merchandising: we optimize Basic/Premium A+ content, including title descriptions, unique selling points (USPs), high-res images, and video (we have an in-house content studio)
- Integration & Acceleration: loyal customers are important to long-term success, and we ensure they stick around through brand promotions and synergies with your existing marketing channels
- Sales & Profitability: we closely monitor the performance of your products and make continuous optimizations to ensure your profitability
Ongoing Program Management
Ongoing Amazon Marketplace Management with Digital Operative includes:
- Account Strategy & Management (“Buy Box” monitoring and strategies, category placement, and account health monitoring)
- Technical Optimization (reseller and duplicate listing management, variations clean-up, and catalog optimization)
- Customer Review Acquisition (tactics to garner safe and valid customer reviews through external marketing channels and promotions)
- Traffic Acquisition (Amazon SEO, content marketing, Amazon Advertising, paid media & promotion strategies)
- Conversion Rate Optimization (content analysis, improved product photography, video uploads, and recommendations)
Request a Quote
Are you ready to grow with Amazon? We’d love to learn more. Please submit your request below and we’ll be in touch: