GSI Outdoors Case Study
Designed For
Your Adventure
Creating a Digital Presence
Digital Operative was brought onboard by GSI Outdoors to create a digital presence – specifically, to build a visually appealing and user-friendly website that would facilitate an increase in revenue for a brand that previously relied on partners’ digital channels rather than their own.
Our Role
Website Design and Development
Online Innovation
Digital Operative developed the GSI site to seamlessly guide consumers through the process of choosing products to fit their specific outdoor needs. Through visually appealing design, the site welcomes visitors and guides them in and around the page.
Content Development
Telling a Story
A common theme among GSI consumers is their passion for the outdoors. Digital Operative was committed to carrying this theme throughout all aspects of content development, showcasing travel destinations and different activities for both individuals and groups. In every blog post and product description, the Digital Operative team drove home the importance of quality, adventure, community and genuine passion for the outdoors.
eCommerce Store Management
A Streamlined eCommerce Experience
As GSI’s full-service digital partner, Digital Operative even assisted in managing their ecommerce store, including implementation of coupon codes, order processing and settlement in conjunction with the GSI Customer Service team, and coordinating order shipments in conjunction with the GSI Logistics and Customer Service team.
The Outcome
Accountability For Our Results
Digital Operative designed GSI Outdoors’ new website to seamlessly guide consumers through the process of choosing products and enhance their ecommerce experience. Digital Operative finished the project confident that objectives and goals had been met, and that a digital presence had been created that would ensure a profitable future for GSI.