When crafting a Social Media Strategy, we often think about the people and who were are trying to engage and activate. So you look at demographics, what tools, apps and websites they are using; you begin to build out these utopian profiles for the people you feel your message will resonate with.
So how is this [...]

So once in awhile I come across some ads that speak to me and peak my interest. Today I had a page saved to go back and check out. On that page was the following ad from The Ladders. Yeah you know them, $100k+ jobs around the country. Talk about targeted browsing.
What catches my [...]

1. Unwrap Your Free Gifts
Use the software and tools people have developed and put online for free in conjunction with your social media campaign. Did you know there are ways to track how many visitors you have on your Facebook fan page? Are you using bit.ly links to track the links you tweet about? [...]

What a year it’s been here at DO. We’ve completed over 24 projects this year and it doesn’t look like it’s slowing down anytime soon. Recently I found out I was nominated (BJ Cook - @bj) to Invesp’s Top 100 Online Marketers of 2009. I feel honored to be on this list of people as [...]

So with about 3 days notice I had the opportunity to submit a piece to the 4th Annual Customer Engagement Report for 2010. What most folks won’t see in my submission is the balancing act of working on my laptop and interacting with my daughter every 30 minutes in between. I’d say most parents reading [...]

INVADERS // 250 Influential Marketing Minds
So I’m checking my Google Alerts and I see that my Twitter name pops up on some blog. I go to check it out and its one of these linkbait lists. (So it worked) The list is ACTUALLY fairly solid as I do FOLLOW most of the folks on here. [...]

So I’m reading an article titled Does the Industry Need Big Digital Agencies Anymore? and I begin to think about some of the 22 projects we’ve done over the past year. I think about some of the projects where we’ve been 4th down on the food chain providing Flash development for Unilever to strategizing and [...]

As reported in a recent article in the Wall Street Journal, “Publicis Groupe SA (PUB.FR) Sunday said it will acquire Microsoft Corp.’s (MSFT) digital advertising agency Razorfish for $530 million.” Publicis reported that as this acquisition is completed, approximately a quarter of their annual revenues will come from digital communications.
Some interesting points about this deal:

Microsoft [...]

I went out to dinner the other night with some friends and the subject of social media came up, more specifically Twitter.  One person made a comment that he was skeptical of this new tool and that it seemed like it was just a bunch of noise - a way for others to promote and [...]

So someone passed me a link for the new Dell “Della” campaign website. Since I wasn’t the target audience, I passed around to some of my female colleagues, searched for conversations around Twitter, read some blogs by female bloggers who know their stuff and figured I’d introduce “Stella” from Comedy Central all at the same [...]