Though Friday the 13th is generally considered an unlucky day, it is Friday and it can’t really be that bad. Here is the weekly round up of the top tech stories that you can’t miss this week. One story will affect your search engine optimization plans, one will effect your holiday shopping next year, and [...]

What is Retargeting?
Overview
Retargeting is one of the hottest trends in online marketing right now and at DO we use it to help businesses grow. This online marketing technique combines many of the strengths that online marketing offers and puts them into one package. In the hands of a savvy digital marketer retargeting can:
• Hypertarget customers on [...]

It was a Thursday when BJ and Adam took me aside to their room and informed me that they had a very important assignment for me to complete. The serious looks on their faces informed me that this  was the kind of assignment that separates the wheat from the part of the plant that is [...]

I recently attended an interesting webinar held by Hootsuite guest starring Geotoko. It was a little salesy, but the premise of the webinar is that location based marketing is the way of the future. Not the pretend future we were promised in Back to the Future Two with awesome flying skateboards and shoes that self [...]

Lately Netflix has been making mistake after mistake, and we are here to help your business learn from their troubles. As Netflix attempts to keep up with the times and stay ahead of the market, it has found new ways to fail and cause extreme customer disapproval all over the internet. First, CEO Reed Hastings [...]

I recently read an interesting white paper about building an attribution model that works.  The paper got me thinking about attribution modeling, and why it is such an important asset for any company (both off and online). As such I thought I would give a brief introduction to attribution modeling and give three tips to help your [...]

Stussy’s website redesign, crafted by Digital Operative is a featured project on the site Web Design Served. WDS (as we imagine they like to be called)  looks for outstanding websites from members of the Behance network, and we are pleased that they decided to feature our work. Their editorial team features  a small number of [...]

The NFL is a large organization with hundreds of players and hundreds of people working behind the scenes to make it work, but along with them you have to include the millions of fans. Each team has millions of fans, and even some players have millions of fans of their own. So how do they [...]

Everyone is using social media to get their message across; people use it, businesses use it, celebrities use it, and now even universities are using it. The use of social media by higher education institutions is an obvious choice – the main users of social media are young adults, specifically college aged students. These institutions [...]