Category Archives: digital marketing

The Death of QR Codes & The Rise of New Technology

The Death of QR Codes and The Rise of New Technology

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As technology continues to progress at a faster rate than ever, certain technologies tend to be forgotten and left by the wayside. One of those being the invention of the QR code.

A QR code (short for Quick Response code) is essentially a more complex version of a barcode. It’s the black and white square image that is found on virtually everything, including food and drink items, posters, ads in magazines, flyers, etc. When the image is scanned, it is interpreted with the help of a smartphone app. This way, the image can be uniquely programmed to redirect a customer to a predetermined application or website.

Initially, the QR code was expected to be a major success for customers and marketers alike, since it was one of the first technologies to easily connect the real and digital world around us. But because it requires an additional application and is not always reliable (opening to inactive websites or not being scannable due to lighting conditions), it has grown to become more of a nuisance. Because of these downsides, new and improved technologies have emerged as a result. Here are two alternatives that may be giving QR codes a run for their money.

NFC tags

Near field communication (NFC) tags are one of the new tools that could potentially replace QR codes. Unlike QR codes, NFC tags do not require an extra application. The NFC chip technology already comes built into the majority of modern smartphones, which is a huge advantage. If a smartphone has NFC enabled, all someone has to do is touch or tap their smartphone against the NFC tag for the desired action to take place. This makes it a lot more convenient to use than QR technology.

Advantages of NFC

NFC tags are a lot more secure, flexible, and easier to configure than QR codes. Because of it’s more sophisticated encryption technology, we see NFC being used most often for mobile payments. Google Wallet and Apple Pay use NFC for transactions at stores because it’s reliable and safe. It’s also a lot easier to make changes and edit existing NFC tags versus changing and editing QR codes. To make changes to QR codes, one needs to create an entirely different code. In contrast, NFC tags can be edited easily, all one needs to do is go in and overwrite the old information. This makes NFC a lot more flexible since it can store different types of information and can be altered instantly.

 

Paying with NFC mobile payments in cafe

Obstacles for NFC

Since NFC tags are newer than QR codes, it may still take a little while for people to understand exactly what it does and how it works. It will take some time before the NFC symbol is as recognizable as the QR image but, because of the mobile payment feature, it’s definitely gaining more attention.

 

ApplePayNFC-AP-logos

Image via qualstarcu.com

 

Another major hurdle for NFC is the fact that iPhones only support NFC’s mobile payment function. As of right now, iPhones, unlike the majority of Android smartphones, only support NFC because of its Apple Pay feature and does not support general NFC tagging functions. According to Statistica, in 2015,  43.5% of Americans who used a smartphone used an  iPhone. Because so many people own iPhones, it has stifled the wider adoption of NFC tags at the moment. This is likely to be a non-issue in the future once the other NFC features are supported by newer smartphones.

SnapTag

Another potential competitor to QR codes are SnapTags. One of the most common complaints about QR codes is that they are ugly. And although it may seem arbitrary, design and aesthetic are playing a bigger role in technology than ever. Consumers are attracted to colors and interesting designs, which is where QR codes fall short. The black and white square often looks out of place and tends to clash with the design of the rest of the packaging or advertisement it’s on. SnapTag helps with this issue.

 

How to create a SnapTag

Image via inspiredm.com

 

Advantages of SnapTags

SnapTag is similar to QR codes in that they are scannable images that access additional information marketers want consumers to know about. But unlike QR codes, they are more aesthetically pleasing and don’t require an extra application. SnapTags allow marketers to use any image they want (usually a company logo) and then surrounds it with a “Code Ring”. This Code Ring can be moved to thousands of different positions, creating thousands of individual codes, allowing marketers to store all the information they want on each unique code. By using SnapTags, one can seamlessly integrate a scannable code within the design of the overall product it’s being placed on, making SnapTags more subtle and less distracting than QR codes.

creating a SnapTag

Image via spyderlynk.com

 

Another positive aspect of SnapTags is that one doesn’t need to install an application. Although there is an application one can download in order to scan and save SnapTags (which allows customers to access content later), it’s not required. Consumers do not need to download an extra app if they don’t want to. One can just snap a photo of the code ring image and send it as a text message to gain access to the information on the code.

Obstacles for SnapTags

As with NFC, SnapTags are not as widely known or used as QR codes. But because they have a better design, are more subtle, easier to scan, and have a multitude of tracking features that are useful to marketers they are a potential competitor to QR codes.

QR vs. NFC vs. SnapTag… why use them at all?

QR codes are still around and are probably going to be around for at least a little while longer. However, new technologies like NFC and SnapTag are constantly improving on the things where QR codes fall short. NFC and SnapTag are only a small sample of technologies that bridge the gap between the physical and virtual world. These tools offer great potential for marketers because it enables them to engage with consumers in a more unique way.

If you are looking for new, creative ways to engage with your customers, feel free to reach out to us anytime! We would love to help you out with any future marketing campaigns, just say “Hello” and we’d be happy to answer any other questions you may have.

Marketing with Instagram

Marketing with Instagram

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Rome wasn’t built in a day, and quite frankly neither are social strategies. It takes time, the development of ideas and research, lots of research. Recently, Instagram has become a popular marketing platform and it’s not just because you have the option to run ads now. We’re all visual to some degree and Instagram provides us with an outlet to share our visual experiences with the world.

If you’re a brand, company, or just an individual looking to connect with a greater following, Instagram may be the perfect soundboard. How do you get started marketing with Instagram you ask? Keep reading, we’ve got you covered.

Do your research

Before you just start pumping funds into an ad account it’s really important to do your research first. Take a moment and learn from those who are already doing it. Ask yourself a few questions-

  • Who are the big industry influencers and what kind of content works for them?
  • What are your competitors doing?

Pay attention to what kinds of stories they’re telling, both with their products and their behind the scenes action. Now ask yourself these questions-

  • What draws you to your competitors posts?
  • How often are they posting?
  • What do you dislike about their posts?
  • What type of information do they have in their profile?
  • Is there a consistent theme?

Set Goals

When it comes to Instagram, what kinds of goals should you be setting? Increasing follower count, growing brand awareness and increasing engagement on posts are all so important. Setting more “traditional” goals are important too, can you use Instagram to generate leads or increase overall sales? As you’re going through and choosing your own goals for your brand it’s really important you keep your goals clear and SMART-

  • Smart
  • Measureable
  • Attainable
  • Realistic
  • Timely

Record Your Data

In the spirit of keeping SMART goals, you’ve got to be able to measure them. Keeping track of your performance allows you to see if your strategy is actually working. You should be measuring the following 5 items in each post-

  1. Date
  2. Total followers
  3. Type of post (culture, product, inspiration, etc.)
  4. Time/Day
  5. Engagement after “X” amount of time

From this data pool you’ll be able to make smart, strategic decisions about future posts.

Tell Your Story

Stories sell a brand, you become relatable and memorable. Brainstorm how to connect the story of your product to your audience. If you’re struggling to find your narrative, try asking yourself these 3 questions-

  1. What is the core idea behind our product?
  2. What do people love about our product?
  3. What would our audience miss about our business if we closed our doors tomorrow?

Now combine your narrative with your goal and you, my friends have got an Instagram strategy. If you’d like a professional, expert opinion or you just want and agency specializing in all things digital marketing, just holler! We’ll be here.

Cheers!

VR and Marketing

Virtual Reality- Not Just for Gamers

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What is VR doing for Marketing

Marketing use to be a much simpler concept, but the premise has always remained the same- get your product/brand out in front of people and get em talking about it, using it and even better- buying it. Gone are the days of simple cold calling and going door to door. We’re in a full out ratrace to see who can reach the masses faster. We’re in constant competition with the rest of our industry, always trying to be the first person to discover and claim we were first to this or that.

I’m not going to sit here and tell you we were first to report a new discovery in marketing. I’m going to talk to you about something that already exists. What’s so cool about that you ask? I don’t believe it’s gotten the recognition it deserves. And trust me, it’s cool. I’m talking about Virtual Reality.

Strictly from a branding perspective VR allows you to make real, meaningful connections with your audience. Many big brands are already tapping into the technology. Think companies like Nike, Ikea, Volvo and Red Bull. They’re out there creating impactful campaigns and solving some of the pitfalls of traditional marketing tactics.

Problems

VR is solving a few key problems brands face in general.  

  1. Outreach fails to engage with their customers
  2. Customers cannot remember their marketing campaigns
  3. Little or no competitive advantage over their competitors

Solutions

Engaging Consumers

VR is on a path that could change the marketing world is some serious ways. Two words- Visual Transmission. Visual marketing has seen a huge uptick in the last few years and VR will only aid in those efforts. Live-streamed video is the hot ticket item of the moment and will only continue to grow as social apps start to leverage its power to reach the masses. Facebook Live is a great example of visual transmission and as such users will come to expect a visual experience is all of the media they consume. The best part of Facebook taking the plunge first is how it’s lowered the risk for the rest of us. We’ve now got a proven method of engagement….

Memorable Marketing

This is where VR comes to play, adding that interactive element can further an experience a consumer has with a brand and thus creating a stronger connection to a brand. Which brings me to our next path- Immersion. The immersion factor of VR is a huge selling point.  The whole concept behind VR is this immersive, 360 degree experience that the consumer controls. Current forms of content like demonstrations, interviews and tutorials will have to evolve accordingly. Rather than staging, shooting then presenting a piece of content, we’ll stage, present and frame the consumer into the content. The idea is this will pull higher engagement from users and over all, more memorable marketing campaigns.

Keeping It Real and Staying Ahead of the Competition

Social integration is another path VR can and, most likely, will take in the near future. Since Facebook owns Oculus Rift they’re already taking strong measures to create more forms of content for VR users. Apps are already jumping on the bandwagon, capitalizing on the rising trend. Much in the same way smartphones altered the way in which we interact with each other, VR is expected to do the same.

As virtual reality becomes more sophisticated in the coming years, gathering user feedback and data will get easier for marketers.  This could alter the way marketers campaign in the sense that we will be able to alter campaigns in real time. Direct response at it’s finest.

Digital Operative is pretty excited about what the future holds for both marketing and VR. It’s an interesting little combination that’s come together and will inevitably make a huge impact on the way we look at marketing campaigns. While we may not be dabbling in VR quite yet, we’ve got our hands in some pretty unique cookie jars so to speak. Check out all of our services and if there’s anything we can do to help make your business better don’t hesitate to reach out, or just say “Hi!” We like people.

Cheers!  

How to Avoid Brand Fatigue

How To Avoid Brand Fatigue in an Increasingly Noisy World

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 We’ve all been there. We’re jamming to some tunes in the car, and suddenly, the radio cuts to a tourism authority commercial . . .  the same one you’ve already heard at least five previous times that day, not to mention the tens of times you’ve heard it within the past month. Or better yet: Having that intense Hulu marathon of 11.22.63 be constantly interrupted by a pesky insurance commercial. The last thing on your mind when sleuthing through this riveting sci-fi thriller is getting a great deal on insurance, but that’s a little beside the point.

Two Words . . . Brand Fatigue

The reason your blood boils and annoyance threshold is crossed when these things happen can probably be attributed to one thing: brand fatigue. Brand fatigue is the marketing phenomenon of being inundated with too many promotional messages at once.

Simply put, we tune out when brands bombard us with too much sales talk. As we’ve seen, getting consumers on your side today involves more than just pushing products on them. As a brand, you should instead be focused on forging personal and sustainable relationships. And doing so means cutting through all the marketing clutter (a.k.a. brand fatigue).

According to The Huffington Post United Kingdom, people are exposed to anywhere from 250 to 3,000 ads a day. That’s quite a lot, even for a digital marketer like myself. So what can we do to avoid all of this brand fatigue?

  1. Focus your messages- 

    One of the big reasons people tune out when we try to reach them is because they don’t feel special. Customize your brand’s message—make it seem like you’re in the room with the other person and talking to them one-on-one. Make it personal, and make it relatable. Don’t just send out the same content to everyone. You know the creepy guy at the club that uses the same cheesy one-liner on every woman he talks to? Don’t be that guy.

  2. Give the consumers what they want, not what you think they want- 

    Another big thing that consumers look for in brands is active listening. If they know that we, as marketers, are listening to and pandering to their every need, they will be more likely to not only trust our brand but want to engage with it, as well. If they want to be entertained, put a couple tongue-in-cheek jokes into your message. If they want to be educated, include a couple facts or statistics. Give them something of value.

  3. Use brevity and irregularity to your advantage- 

    A big problem with some brands is that they think that constantly repeating the same things over and over again will not only get their messages across but win people over. This is probably the biggest contributor to brand fatigue. While exposure is good, conversion is better. In marketing, less really is more. The old adage of “Quality over quantity” could not be any truer in this situation. Make each and every promotional message a special and unexpected moment.

  4. Don’t be disruptive- 

    If your message is one that interrupts the flow of someone’s day, chances are they’re just going to avoid it and be irritated. The goal is to find consumers in their most comfortable and open states, and that means reaching them where they want to be reached (ahem, which probably doesn’t include intermissions between scenes of 11.22.63).

So, what can we take away from all this talk about clutter and brand fatigue? Just don’t be annoying. Instead, be engaging. Provide value and benefit to your consumers. Shake things up, make things exciting and don’t be afraid to jazz it up a little. Great marketing defeats brand fatigue, and here at Digital Operative, marketing is our middle name (not really, but it is one of our many fortés). If you’re concerned that people may be getting tired of your brand, reach out to us, and we’ll try to inject life back into your marketing efforts!

Crushing This Holiday Season

5 Tips For Crushing This Holiday Season

By | digital campaigns, digital commerce, digital marketing, ecommerce, PPC | No Comments

Twas the month before December, when all through DO, ALL the employees were working, preparing for Snow (Just kidding, San Diego doesn’t get snow).

With the holiday season around the corner, things will be changing. For better or worse, the holiday season defines the year’s performance for most advertisers. Black Friday seems to start earlier every year so we thought we would share 5 tricks to make sure your digital campaigns are ready for action, without having to swap the turkey for a mouse.

Establish Goals

Define what the goal for each channel will be during the holiday season. Whether you’re looking to drive incremental revenue with similar ROAS, or operate more efficiently with an optimal CPA and similar traffic, having established goals is the foundation for success this holiday season.

Planning, Planning, Planning…Did I mention planning?

If you haven’t thought of ways to capture the incremental holiday traffic, then we suggest a brainstorm with account managers ASAP to lock down a plan. Although there’s going to be unexpected hurdles, having all digital initiatives accounted for on one single calendar can help guide strategy for additional keywords, copy, and campaigns.

Decide On Activation Channel Strategy

Let’s say you were looking to increase revenue while keeping efficiency (We’ll use sneakers as a product example). You could set up an RLSA shopping campaign (paid search) for higher ROAS, highlight the top selling sneakers in the weekly newsletter/blog, and utilize Facebook lookalike audiences to go after new users looking for sneakers. Regardless of the product/service being offered, knowing how each channel will be utilized is imperative to being prepared to adapt to ever-changing circumstances.

Utilize Automation

All digital marketers who value a work/life balance are pros when it comes to automation. Utilize rules to set ads live on certain days. In paid search, use custom labels and rules to have your Black Friday ad turn on at midnight without having to fight off the tryptophan (Just make sure to test the ad and have the ad approved by Google/Bing before pausing in preparation for the big day). There are similar options in the Facebook Power Editor and Ads Manager to make your life just a tad easier.

Don’t Make Decisions Based On Small Data

It’s tough not to look at Black Friday/Cyber Monday performance and make generalizations for the holiday season as a whole. If Black Friday/Cyber Monday didn’t perform as well as you’d like, it’s easy to shift budget around and cut back on spend for the remainder of the holiday season. Although BF/CM are big shopping days, there’s still time to hit your goals with many key shopping days falling between Cyber Monday and New Years. Don’t panic, everything will be alright.

So sit back, relax, and capture the incremental traffic this holiday season (After steps #1-4 are completed)!

Cheers!

 

Etsy & Kite

How Etsy & Kite Add Social Right Into UX

By | apps, customer experience, digital commerce, digital marketing, ecommerce, interactive marketing, social media | No Comments

Social media marketing is more essential than ever in the growing world of digital marketing. As Small Business Trends reported last year, 7 out of 10 consumers prefer a business with a social media presence, which is why companies are continually trying to find new ways to engage in conversation with their audience.

The recent trend is to integrate social platforms and campaigns right into their services, helping them boost engagement and retention in one fell swoop. Instead of trying to come up with the next hit innovation in the field, these two companies are applying the tried-and-tested techniques that consumers love on other platforms, right into their own service for more effective UX.

Etsy Makes eCommerce Social with Crowdfunding ‘Fund’

Fund on Etsy. Credit: Etsy Inc.

Fund on Etsy. Credit: Etsy Inc.

The company that prides itself in connecting creative entrepreneurs with their target customers is expanding into the profitable and viral sensation world of crowdfunding. Taking the idea behind Kickstarter, Etsy hopes that their Fund service will  ““help…sellers [continue to] grow their businesses and create new products. By funding a campaign, buyers can participate in a new product’s journey from initial concept to their front door, while forging even more meaningful relationships with Etsy sellers they care about.”

It’s a genius natural integration that puts the creative marketing aspect right into the eCommerce marketplace, ensuring a full-service venue for their crafty user demographic to reach their strategic goals in the financing and development process. Right now, Fund is in it’s Pilot Program with limited sellers, but if users respond well Etsy hopes to roll out the service to all sellers soon.

Kite is Differentiating Themselves from the Competition Through Integrated Social Marketing

Kite Interface. Credit: Fast Company

Kite Interface. Credit: Fast Company

In the past month, there has been a slew of announcements about new News apps and platforms: from Apple News to Facebook Instant Articles, and the newly announced BuzzFeed News. Among those is Kite, but the difference between this app and the rest is that Kite plans to change the game of searching for reading material by disguising its full service browser-centric service into a standalone social network similar to that of Instagram.

Instead of using algorithms or having users navigate through an infinite amount of search results, the service plans to embrace both types of effective search curation used by other platforms, “social is one and the other is journalistic curation,” Users can follow trusted friends and personalities for easily-digestible reading suggestions from people with similar tastes and opinions they actually care about. It’s the equivalent of getting music recommendations from your credible friend who knows what they’re talking about. The best thing–the app will not redirect you to read in Safari:  it’s a specific browser designed with user-accessibility in mind, focusing on a minimal look that showcases the actual multimedia content right in app because we all know content is king nowadays. They hope to become their users’ primary browser, by focusing on the interactive social marketing approach in selling their service.

Need help integrating your social media platforms into your marketing strategy? Digital Operative can help you come up with the best method to ignite conversation with your audience. Contact our Marketing Team today.

Social Media

Social Media Takeover

By | digital marketing, social media | No Comments

Social media has become a prominent force for connecting people across the world. Marketers are catching onto this trend and now use these networks to advance their company’s goals. Here are the three aspects indicating why social media is here to stay.

Social Media use has grown steadily over the last few years

In the last five years, consumers and marketers have both increased their use of social networks.

  • 18 million Twitter  users in 2009, 302 million current users
  • In 2009, 17% of time online was spent on social media, now it is 28%
  • A majority of marketers were involved in social media marketing for a few months or less, in 2015 it is down to 22%
  • 56% of companies in 2010 used social media for 6 hours or more, 64% now fit this category

Social Media has real effects on companies and exposure

Companies recognize how valuable social media can be in promoting their brand, gaining attention, and improving sales. Oreo cookie made a splash with their “daily twist” campaign.

  • Oreo daily twist campaign made 100 facebook posts in 100 days relating to current events
  • 231 million media impressions created from 2,600 articles
  • Gained 1 million fans on Facebook
  • Increased share rate by 280%
  • Each post shared an average of 1,472 times
Image via Adweek.com

Image via Adweek.com

Canadian paint company CIL found their paint names weren’t appealing to men so they created an app for renaming colors.

  • In 45 days, 15,000 new names created from over 20,000 users
  • 1 million dollars in media exposure created
  • 100 million online impressions
  • 10% increase in sales

Psychology is getting involved

Psychology is now backing the effectiveness of social media use; studies have highlighted its impact on consumers.

One study from the University of California San Diego found that emotions carry over social networks. They tracked over 1 billion posts over a 2 year period, especially on rainy days when the posts were more negative. They found that these emotions were transferred to friends posts who lived in other cities or even in other parts of the country. This is a vital study for marketers because it demonstrates how the tone of a social media post can trickle down, so it is important to keep posts upbeat and positive.

Social Media is captivating the world’s attention and we are almost completely immersed in its web. Companies now recognize it as a crucial feature in their overall strategy. These social networks allow for a continuous dialogue which lets us to connect like never before. Social Media is the new standard, and it won’t be going away anytime soon. Drop us a line if your business is ready to improve its outreach and visibility.

Apple Music Logo via Consequence of Sound

Is Apple Music Spotify’s Largest Rival?

By | apps, digital marketing | No Comments
Header image via Consequence of Sound

During their annual Worldwide Developers Conference, Apple unveiled their new music streaming service, Apple Music–the latest entry in the recent music streaming wars. The service integrates some of Apple’s existing aspects, blending user’s iTunes library, the Beats Music app and an updated and more heavily curated iTunes Radio, adding up to serve as Spotify’s largest rival.

1.  Apple Learned and Improved Upon Their Competitors

Apple Music App

Apple Music App Screenshots (accessed via arstechnica.co.uk)

As the iPhone 6 release has showed us, Apple knows how to expand upon their competitors’ ideas. Noting TIDAL’s high cost mistake, Apple Music will remain at the user friendly $9.99/month costing the same as Spotify, but will retain the existing Beats Music Family Plan. To compete with leading service Pandora, Apple Music will launch the first live 24/7 global radio station entitled Beats1, which won’t be using algorithms but instead curated by leading DJ personalities such as Zane Lowe. The same level of customizable expert curation can be expected in the app’s recommendations and playlists “For You” tab. Apple is even going the extra mile by releasing the app on Android devices this Fall.

2. Industry Connections & Credibility

accessed via arstechnica.co.uk

Iovine at WWDC Keynote (accessed via arstechnica.co.uk)

Apple is using their rolodex to use by integrating their resident talent, and reaching out to high profile musicians to bolster the new brand. When the powerhouse company bought Beats By Dre last year at the price of $3 billion dollars, the company also acquired founders Jimmy Iovine and Dr. Dre, as well as Trent Reznor as expert consultants. Those names sure do go a long way in gaining artist credibility and connections. Iovine was even in attendance at the keynote to announce the service. He believes “technology and art can work together…at least at Apple.” Artists Drake and The Weeknd also made surprise appearances in support of Apple Music during the keynote announcement, two hit names that were left out of the star-studded TIDAL announcement roster.

 3. App Awareness in Prime Real Estate

Apple is rolling out the app before their next iOS 9 update. Instead of waiting until the Fall, the new service will launch June 30th with front-page placement. Apple Music will be on all Apple mobile device home screens in the prime dock position, serving as a convenient billboard to all  iPhone and iPad users.

 4. Providing an Integrated Social Media Experience

apple-2

Multi-Platform Capability (accessed via Consequence of Sound)

Apple Music will introduce a new aspect to their service that Spotify currently does not have: a social media platform where artists can communicate and share exclusive content and behind-the-scenes multimedia with their fans. Connect essentially integrates elements similar to Twitter, Facebook, and SoundCloud directly into the app. It’s another way Apple Music is incorporating the human touch to their service. Another great feature about Connect is that it will aim at a larger audience, allowing both signed and indie artists to use the platform, something that TIDAL went under fire for not including upon initial release.

5. Using Their Name and Brand Power To Good Use

screenshot via apple.com

Apple.com Home

Apple has always been the company that changed the way people listen to music, from the iPod to iTunes, both changing the way the record industry markets music. With this new service they can be on top in the latest music frontier. They’re not branding Apple Music just as a service, but as an ecosystem– “one complete thought around music” with the standard “elegance and simplicity” that Apple is known for. By using their strengths and reputation as an industry powerhouse, Apple has always been the forerunner in marketing and ecommerce strategies with their new products, and Apple Music is not likely to disappoint.

Apple has years of tried-and-tested experience behind their marketing strategy, and has learned to integrate their strengths into their campaigns. If you’re interested in building the most effective strategy that takes into account your business’s strengths, Digital Operative can certainly help you reach your goals. Contact us today.

InstagramAds

It’s About Time Instagram!

By | digital marketing, social media | No Comments

For a year and a half, Instagram has made their advertising platform for the VIP, the best of the best, the chosen few that were hand selected by CEO Kevin Systrom. But, as of last week, that’s all changing — Instagram ads are becoming available to the general population of advertisers.

Why Is Instagram Advertising such a big deal?

Instagram has over 300 million active monthly users — up from the 200 million active users it had just one year previous. With 300 million users, Instagram needed to ensure it was pleasing users and marketers alike. Things need to be made seamless and shop-able (even Pinterest joined the bandwagon this week with their “Buyable Pins”). People come to Instagram to get lost in the beauty of everything they see, to find inspiration and fashion ideas. This is the perfect place to target consumers for things they are interested in and places they want to visit.

Advertising On Instagram

With more than 2 million advertisers currently using Facebook to market their business; it was only going to be a matter of time before Instagram followed suit. Instagram will introduce an ads API over the next few months, so it can be used as in the same manner of Facebook — for buying, managing and measuring success. For those Instagram advertisers, this will make it that much easier to expand their brand reach, virtually overnight.

Image via blog.business.instagram.com

Image via blog.business.instagram.com

Ecommerce on Instagram

Not only will you be able to target consumers by the basics of age, location and gender, but you will be able to target them based on their likes. Like Facebook, you will be able to engage with specific audiences that are interested in your brands and similar brands. This is an important ecommerce move as people want the convenience of shopping and clicking through what they are interested in. Not only will advertisers be able to market one item with a static picture, but Instagram rolled out carousel ads, which makes it that much better — advertising multiple items and views all within the same ad. It’s almost like Instagram knew what they were doing, before it actually did it. From a user’s perspective, think of how much easier it will be to learn about a brand and product. All information and the power to buy, is just one click away.

Image via blog.business.instagram.com

Image via blog.business.instagram.com

We’re excited to see the development and progression of the Instagram Ad API. Facebook keeps getting better and better with their advertising platform, so we know Instagram is going to be held to the same standard. If you want help with your social media marketing, we have a savvy team, so drop us a line and let’s start Instagramming.

AppleWatch (4)

Apple Watch Review: Good for Marketers?

By | digital commerce, digital marketing, ecommerce, mobile marketing | No Comments

This year on April 24 Apple Watches will take over wrists and ecommerce markets worldwide. Described as the most personal device yet, the watch has features that focus and connect specifically to you. This opens the door for a wide range of new experiences and connectedness. But what does this mean for marketers and businesses? It means the game just got a lot more personal.

Description

These modernized watches allow you to send friends sketches, your heartbeat, and a tap, the watch learns and displays your daily activity, suggests fitness goals, presents you the time, and allows you to personalize your watch through their collection of unique designs. With all of these cool features available, the only downside is that users need an iPhone to use the watch to its full capability.

Great Potential

With Apple Pay, the Watch is changing the way we are thinking about shopping. It’s already available to use with an iPhone, but Apple Pay on the Watch is made for even easier convenience and accessibility to your credit card. When purchasing an item all you have to do is double-click the side button, place the Watch’s screen in front of the scanner, and voila! You will feel a light tap to confirm the payment was sent.

Image via apple.com

Image via apple.com

There is also a lot of speculation about the future possibilities of the Watch. Since you can let your Apple products know where your location is, people are expecting location based marketing to be the next big thing. So if you are walking downtown past a pizza place, you would feel a tap on your wrist of a coupon you could use at this specific restaurant. This is incredible for businesses because phones are usually in your pocket or in the depths of your purse but the watch is always in sight, making the users experience that much more personal.

The Apple Watch adds so much potential to ecommerce since it’s wearable technology, this provides easier access for users and the internet is literally on their wrist. The Watch is always in sight so notifications on promotions or any marketing offers will instantly reach the consumer.

Challenges

With any new products marketers need to adapt their strategy and content to the device. The Watch has a small screen and isn’t used the same way an iPhone or iPad would be used, meaning marketers will have to develop a new plan for the notification’s timing and tone, as well as sizing for their apps or online sites. Marketers and businesses will have to take into consideration that the Watch is constantly being worn; they don’t want to overload the user or make them more dependent on technology, so whether that is lessening the amount of notifications or reducing content, they will need to develop a new perspective for their marketing plans.

Being present on multiple platforms is difficult, but with the potential for businesses on the Apple Watch, it’s definitely worth the extra work. If you’re interested in growing your business’s ecommerce, contact us or check out our marketing team’s services.

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