July 26, 2010 By BJ Cook,
Digital Operative Partners With San Diego Surfrider Foundation Taking the opportunity to give back is part of the culture at Digital Operative. Since the founding of the company it has been important to find ways that we can support those that are doing great work in the local community and abroad. As part of the corporate social responsibility (CSR) program here at DO we looked for ways that we could be actively involved with a cause and not just by cutting a check. Digital Operative is excited to announce a partnership with the San Diego Surfrider Foundation. DO will work with Surfrider to design the new surfridersd.org as well as provide them with continued ongoing support in the digital space. The DO team will also be taking part in volunteer Surfrider events such as beach clean ups in order to provide the whole team an opportunity to support and give back. Surfrider is a natural fit for the DO team in that the beach and ocean play an important role in many of our lives. Whether is playing beach volleyball at Mission Beach or paddling out at La Jolla shores our team knows the importance to fighting to keep our beaches great. We are looking forward to supporting Surfrider San Diego and helping them to become more effective in their work. The project is intended to recreate the online presence for the Surfrider San Diego chapter. This includes a complete site redesign as well as moving to the new Wordpress 3 platform. With the many different initiatives and programs the Surfrider Foundation leads it was vital to create a user experience that is communicating all the key information without overwhelming or distracting the visitor. The surfridersd.org site plays an important role in the amount of people they can reach for support through donations and volunteering. “A strong digital presence helps us reach more potential volunteers and supporters by documenting our programs/campaigns along with offering a platform to promote events and volunteer opportunities.” says Bill Hickman, San Diego Chapter Coordinator. “Surfrider is all about grassroots activism and support.  If we can get local people and businesses involved to help out in their area of expertise it makes Surfrider a stronger organization and helps to empower our existing volunteers and supporters…We're stoked to have help from a local group that cares about our mission. After meeting with your group I get the feeling that DO really wants to be proactive in helping organizations that you care personally about.” The new Surfrider San Diego site is set to launch early this fall. For more information visit www.surfridersd.org About the Surfrider Foundation: The Surfrider Foundation is a non-profit environmental organization dedicated to the protection and enjoyment of the world’s oceans, waves, and beaches for all people, through conservation, activism, research, and education.

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