Nike78 project pools UK talent

March 26, 2010 By BJ Cook,

I was reading the Code Computerlove agency blog and saw they got invited to participate in Nike78. It's a project where Nike collaborated with Paul Jenkins to have participants evolve a pair of Nike shoes deriving inspiration from sport. There are 78 participants that you can see here. The final pieces would be shown at London Design Festival 2010. So my curious mind was wondering if there was any buzz in the social media channels about it...