- Brand the group with a logo and message that can easily be spread digitally
- Utilize the FBML features available for the fan page application
- Instead of just one open letter like Anaheim did they should have the fans write letters as to why they want it to stay in San Diego and what it means to them
- Give the fans action steps to support to movement
- Encourage fans to blog, tweet, and message friends about supporting the group
- Educate fans on the impact the event has the city so they can support online and offline conversations
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