Why you should take the Google Analytics Individual Qualification Test

February 26, 2013 By BJ Cook,

Whether you think you are already a Google Analytics Ninja or if you have no idea what you’re doing, taking the Google Analytics IQ Test will help you set yourself on the true path to enlightened analytics. Not only will you learn fundamentals of analytics, interpreting reports and in-depth analysis, but so much more. Below are just a few of the topics and tactics you will become efficient in if you study and pass the Google Analytics IQ Test!

Learn how which traffic is converting the most and change your marketing promotions
Find out what page of your site has the worst bounce rate and change it
Track your promotional efforts with clicks, events, conversion or goals
Utilize multi-channel funnels to find out where the best path to conversion really is
Learn about how long people spend on your site and where they are spending the most time
Back your decisions with data-driven information
Become more responsive to the behavioral shifts on your site with real-time analytics

Do all of this and more while being viewed as an expert and helping your peers, clients and company succeed. So join me as I begin to study and prepare for my Google Analytics Individual Qualifications Test. Good luck! Visit the Google Analytic page here.