As the eCommerce industry continues to grow exponentially and digital commerce becomes increasingly complex, marketers are on the lookout for anything that might make their job a little bit easier. Whether it be simplifying the optimization process or more accurately targeting potential customers, there are many platforms available to maximize your ROI. Rather than sorting through all of your options, we’ve done the work for you and created a list of platforms necessary for your eCommerce success!
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Powering marketing campaigns in more than 160 countries, Marin Software is a cross-channel performance ad platform used to measure, manage, and optimize advertising expenditures across web and mobile devices. With its single dashboard and control panel, users are able to more easily manage search, social, and display campaigns, saving time and ultimately resulting in better decisions. Marin’s sophisticated advertising cloud technology helps its users improve financial performance by targeting profitable audience segments based on consumers’ recent buying signals on search, social, and display.
TL;DR: Why should you use Marin Software?
Marin gives advertisers an aggregate view of ad spend before, during, and after each campaign through making it easier for you to strategically plan your next move and gain valuable insights about your audience.
[caption id="attachment_8737" align="aligncenter" width="855" class=" "] Image via: https-marketing.adobe_.com[/caption]
For retailers looking to expand their email marketing campaigns, Listrak is the platform to turn to. Listrak is the king of all email marketing, it helps your business create email marketing campaigns that will engage customers and drive sales across channels through its single, integrated digital marketing platform. In 2012, the Ispos Interactive Reid Report stated that 91% of consumers use email once a day and 66% have made a purchase based on an email they received, which just highlights the fact that email marketing campaigns are still alive and kicking in the digital marketing realm. Listrak is a great platform to help your business enhance your email marketing opportunities.
TL;DR: Why should you use Listrak?
Listrak helps marketers maximize the ROI of digital marketing campaigns. Its sophisticated platform assists you with capturing, interpreting, and using your customer data to grow your business and really click with your customers.
[caption id="attachment_8738" align="aligncenter" width="590" class=" "] Image via: jduminy.free.fr[/caption]
Criteo is the global leader in performance display with over $430 billion sales transactions and 740 billion ads served in 2014. Criteo works with internet retailers to serve personalized online display ads to consumers that have previously visited the advertiser’s website. Generating millions of high quality leads everyday, Criteo can help your eCommerce business succeed by generated ads that are consistent with the products and services that your customers are searching for, increasing your ROI and helping you understand your audience better.
TL;DR: Why should you use Criteo?
Criteo’s retargeting technique helps advertisers succeed by focusing on high value customers most likely to convert. By measuring the return on post-click sales, Criteo makes ROI transparent and easy to track.
[caption id="attachment_8739" align="aligncenter" width="1137" class=" "] Image via: https-blog.optimizely.com[/caption]
With clients such as Disney and Starbucks, Optimizely is certainly making a dent in the website optimization industry. Optimizely is an easy-to-use website optimization platform that provides powerful A/B and multivariate testing. Users are able to test variations of their websites on live traffic and gather immediate, valuable results. Utilizing Optimizely will help you realize the power of data driven decision-making and will further help your company reach their goals.
TL;DR: Why should you use Optimizely?
Optimizely provides marketers with actionable data based on multivariate and A/B testing as well as visitor insights. This makes it easier for marketers to make data-driven decisions to increase engagement, interactions, and conversions.
[caption id="attachment_8740" align="aligncenter" width="583" class=" "] Image via: reflektion.com[/caption]
Hoping to create a more personalized shopping experience for your online customers? Consider Reflektion - a predictive analytics platform provider that helps retailers improve customer conversion rates. Offering personalized site search and product recommendations, Reflektion recognizes the importance of each individual shopper’s experience. By focusing on each respective customer, Reflektion’s clients have seen a 26% average increase in revenues. Perhaps the best part of Reflektion’s services is that they are able to transform your commerce system without any large-scale changes to your website and will have you up and running in a week!
TL;DR: Why should you use Reflektion?
By presenting your customers with personalized site search, product recommendations, and mobile compatibility, Reflektion increases your ROI while simultaneously improving customer experience.
[caption id="attachment_8741" align="aligncenter" width="1015" class=" "] Image via: techcrunch.com[/caption]
Employed by some of the best known brands in the world such as Godiva and Best Buy, Monetate helps its clients increase sales by delivering personalized customer experiences that drive customer conversion rates. Monetate’s comprehensive product suite allows marketers to identify your most profitable customer segments and deliver personalized shopping experiences for them across all channels. In addition to personalization, Monetate’s optimization and merchandising services make it easy for you to drive online revenue and react to your customers in real time.
TL;DR: Why should you use Monetate?
Monetate allows marketers to create, test, and deploy an unlimited amount of personalized digital experiences with little need for IT resources. Basically, Monetate helps brands grow revenue faster by being faster.
eCommerce is booming and we want you to be prepared! Check out any of these sites to help you achieve eCommerce success and drop us a line if you need help with any of your conversion optimization needs!