August 3, 2015 By Josh,

Digital Operative Continues Commitment to Relentlessly Pursue Success in Outdoor Industry

Through their select projects, partnerships, and practices, Digital Operative continues to devote themselves to work that inspires a connection to an active, outdoors lifestyle

Nikki Johnson
Agency Marketing Manager
Digital Operative
SAN DIEGO, CA (July 29, 2015) – Digital Operative, a full-service digital marketing agency, is proud to continue their dedication to supporting the Outdoor Industry. Through outreach projects that reinforce their mission to “relentlessly pursue success” in everything that they do, Digital Operative remains committed in encouraging outdoor participation through multiple channels. Having always been involved with the outdoors industry, Digital Operative commits to guiding their strategy towards an active lifestyle, in order to remain connected digitally and with the outdoors.  “As digital continues to grow and become a more integrated part of life, we want to be the architects behind connecting more people outside and making a change in the community”  says B.J. Cook, CEO of Digital Operative.“Many people look at technology as a hindrance to outdoor participation, we look at it as a catalyst for connecting more people outside.” In 2014--in collaboration with the Outdoors Foundation--Digital Operative developed and launched an interactive platform in the Get You(th) Outdoors Challenge. The contest strived to inspire younger generations to get outside through an engaging awareness project targeted towards the online outdoor industry. Members were encouraged to share their outdoor activity stories in order to ignite conversation and incite lasting change in “ensuring that the next generation has the opportunity to play outside” according to executive director of the Outdoor Foundation Chris Fanning. Digital Operative applied their expertise to serve as that catalyst which introduces the online community to the great outdoors. Digital Operative has also partnered with Outdoor Nation, an Outdoor Foundation initiative, for two years running in their Outdoor Nation Campus Challenge (ONCC). The successful campaign, which reached 2.5 million people across the nation’s college community, gave student bodies a larger platform to use their powerful voices to motivate as many people as possible into pursuing an active lifestyle. Even Digital Operative’s individual team members concentrate on achieving beneficial outdoor outreach. Dave LaSorte, Vice President of Sales and Business Outreach, has been integral in facilitating donations from outdoor retailers to Outdoor Outreach, a local non-profit. Dave prides himself in implementing the Digital Operative mission to “relentlessly pursue success” in both his community and career work. Along with partnering with the Outdoor Foundation and Outdoor Retailers for 2015 -- Digital Operative will host the Official Outsider’s Ball After Party, Tuesday, August 4, 2015 from 10pm-1am at The Bodega in Salt Lake City, UT. and will bring their thought leadership to Outdoor Retailers Educational series where CEO BJ Cook and Director of Strategy & Planning Eric Hanser will speak focusing on how to bring digitally focused youth outdoors. Their presentation, entitled Generation Z Inside Out, will provide the best practices on how to engage and inspire the “digital native” generation to be as connected outdoors as they are digitally. A commitment to outdoor awareness is of the utmost importance to Digital Operative. They pride themselves in relentlessly pursuing success in all projects, including their nonprofit and community work. To learn more about how Digital Operative integrates their outdoor outreach and active lifestyle vision to their services, visit About the Outdoor Foundation & Outdoor Nation The Outdoor Foundation is a not-for-profit organization dedicated to inspiring and growing future generations of outdoor enthusiasts. Through groundbreaking research, action-oriented outreach and education programs, the Foundation works with partners to mobilize a major cultural shift that leads all Americans to the great outdoors. In 2010, the Foundation launched Outdoor Nation, a pioneering initiative that aims to empower young leaders to champion the outdoors on campuses and in communities across the United States. For more information visit: and About Digital Operative Digital Operative is an award-winning, full-service digital agency that primarily focuses on brand positioning and innovation by using transformative digital marketing combined with creative commerce.  We understand that today's customer uses a wide variety of channels to browse, buy, and compare which is why our offering covers Brand Strategy, User Experience (UX), Visual Design, Digital Marketing, Analytics and Development.  Our winning combination of success includes doing things with passion, purpose, and a mission in mind -- This means celebrating/working with ambitious brands that are unafraid to embrace new experiences in the search for greater rewards. Headquartered in San Diego, Ca with a second location in Denver, CO we are "Relentlessly Pursuing Success" for all brands in the Outdoors and Active Lifestyle, Fashion, Consumer Electronics, CPG and Non Profit Industries. For more information please visit

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