March 16, 2015 By BJ Cook,
This Saint Patricks Day, use the luck of the Irish and turn your business more “Green.” No, we’re not talking about using things that are more environmentally friendly (although we hope you are doing this anyways), but rather making your business more money.

Since we are only a few days from St. Patricks day, we thought we’d use the all mighty three leaf clover as a comparison and tell you the three things you should be doing today to make sure that you are increasing your ROI and seeing more of that “green.”

Important Digital Marketing Tactics of 2015

Set Objectives and Define your KPIs
It is imperative that you set objectives that are “SMART” -- Specific, Measurable, Achievable, Realistic and Time specific. You need to ensure that you have a plan and and strategy in place so you are able to achieve your goals in a certain period of time. This comes with defining your KPI’s. Do you know what your key performance indicators are? Do you know what you should be looking at? It all comes from setting your objectives and achieving those KPI’s one goal at a time.
Plan Ahead
It’s never too soon to start planning for the future, including the 2015 holiday season, email updates for new promotions and product launches. Start with an organized plan, including calendars and new ideas for campaigns you can launch during your busiest time of the year. Don’t be that guy...or girl, that waits until you are in the holiday season to start creating a campaign you are hoping to make viral. Use any chance you get to think about the future. Because not only will you have to create a campaign, but you will also have to launch it through email, social, paid media, retargeting pools...etc.
Use Analytics
This may sound like a no brainer. But, just because you have analytics set up on your site, doesn’t necessarily mean you are using it to it’s full potential. You should be tracking shopping behavior of your consumers and have Google Tag Manager (GTM) installed. Do you want to know what buttons are being clicked on, or how your site is being used? This is your best option. GTM can be used to track how links on your website are performing. When you plan ahead and set your objectives, you are easily able to use your Google Analytics to review your KPI’s and ensure you are hitting your goals. Alvaro Martinez, Director of Digital Marketing states, “If your KPIs are aligned with your Business Objectives, you’ll be able to measure the most meaningful analytics to drive intelligent, educated marketing decisions and #LMS” If you need help achieving your KPI’s or planning ahead for the 2015 holiday season, drop us a line. We’re ready to make 2015 the most “green” year your business has seen yet.

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